Contact Information

Joe Renza
Scranton PRSSA
joerenza@uofsprssa.com
FOR IMMEDIATE RELEASE
University of Scranton Public Relations Agency Launched
Scranton, PA. November 2, 2014. The University of Scranton Chapter of the Public
Relations Student Society of America (PRSSA) has launched a student-run agency to assist
clients in branding.
Platinum PR, which debuted September 2014, has already seen positive changes within
the organization. The agency has secured three clients in its first month, including the
Lackawanna Visitors Bureau, NeighborWorks NEPA, and the Scranton chapter of PRSSA.
Platinum will work to create recognition with the Bureau and NeighborWorks, and will undergo
an organizational rebranding process.
Since the leadership of the chapter was restructured last spring, membership has
increased by 400%. With already upwards of 25 students in the agency, Platinum PR looks to
expand to 40 members by spring 2015.
Platinums first newsletter will be introduced this fall, and will contain information about
clients, service projects, conferences, and other agency news.
The University of Scranton is a Jesuit institution dedicated to the freedom and inquiry
and personal development fundamental to the growth in wisdom and integrity of all who share its
life. The Public Relations Student Society of America is the foremost organization for students
interested in public relations and communications, and seeks to advance the public relations
profession by nurturing generations of future professionals.
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