TNT The New Trend

Showroom Line Presentation

Wholesale Sales
FMPC 5007

Alicia Cianflone
Kendra Faykes
Nicole Popovski

TNT The New Trend

PART A
1.
A) TNT The New Trend
B) Store Locations:
TNT @ Hazelton Lanes 87 Avenue Road
TNT Woman (14,000 sq ft)
TNT Man (4,000 sq ft)
TNT @ Eglinton 388-394 Eglinton Avenue West
(18,000 sq ft)
TNT @ Bayview Village 2901 Bayview Avenue, Unit C17
(5248 sq ft)
TNT Montreal 4100 rue St-Catherine Ouest
(6000 sq ft)
TNT. Store Locations. Retrieved from website: http://tntfashion.ca/store-location.
C) Store Grid:
Store Location
TNT @ Hazelton Lanes
TNT @ Eglington
TNT @ Bayview
TNT Montreal

A Store
18,000 sq. ft
18,000 sq. ft

B Store
5248 sq. ft
6000 sq. ft

We chose to put our line in all four locations because they all have the capabilities to showcase
our collection, especially putting higher unit quantities into TNTs A stores, but still
maintaining proper representation in the two B locations.
We did not categorize any locations as C stores, as TNT only has four locations and use two
similar square footage plans: 18,000 square feet (Hazelton + Eglinton) and approximately 6000
square feet (Bayview + St. Catherines).
D) Through research we consider our line comparable to brands like Elizabeth & James and
Rebecca Taylor, though we showcase modern twists on these collections. We would target all
four TNT locations, with knowledge that the two A stores, Hazelton Lanes and Eglinton are
very high square footage with room to expand their contemporary fashions. We would attain
the upcoming budget based on their contemporary lines, as well as how lines like Elizabeth &
James and Rebecca Taylor perform for the store in a bit further detail.
We will request our sell through reports and performance reports from the product that was
sold at TNT last year, giving us details of our sales, gross profit, turnover and markdowns. We
will also make sure the best sellers are expanded on and which are already saturated in their
store.
Judging by sales at full retail markup of our line in TNT, we know it is good product and fit,
and are confident in the success of this seasons collection.

Kennedy, Kristi. Preparing for a Great Selling Season.[PowerPoint slides]. October 2014.
E) Other lines include:

3.1 Phillip Lim

360 Cashmere
Acne
Alice + Olivia
Autumn Cashmere
Bella Luxe
Citizens of
Humanity
Current/Elliott

Dolce Vita
Elizabeth & James
Equipment
Ella Moss
Graham & Spencer
Helmut Lang
Iro
J Brand
John & Jenn
Kenzo
Modern Vintage

Nudie
Opening Ceremony
Rag & Bone
Rebecca Taylor
Soft Joie
Smythe Les Vestes
Splendid
Theory
Velvet
Vince

TNT. Women Designer Brands. Retrieved from website: http://tntfashion.ca/designer_clothing.

2.
A) Refer to Proposed Buy Sheet
B) Our two key styles are our mid-priced leather joggers and our exaggerated lapel blazer. With
our joggers being in such high demand and constantly on re-order from our retailers, we have
decided to expand the product category in other colors and with various detailing. We will
produce a fashion deep royal blue as well as a charcoal grey. A variation of our classic black
and caramel from last year will include moto stitching on both knees.
The blazer silhouette has been extremely popular and is universally flattering. The fabrication
that we have produced it in is a linen blend, but we have had much feedback from buyers for
production of a winter weight fabric. The newest fabrication is in a grey marled winter tweed.
C) Price Points:

Jacket
Blazer
Vest
Sweater Black
Sweater Colorblock
Blouse
Tee
Mixed Media Tank
Jeans Distressed
Jeans Coated
Joggers
Dress

$595 (1 - 0.57) = $255.85 Cost

$355 (1 0.57) = $152.65 Cost
$595 (1 0.57) = $255.85 Cost
$225 (1 0.57) = $96.75 Cost
$295 (1 0.57) = $126.85 Cost
$225 (1 0.57) = $96.75 Cost
$95 (1 0.57) = $40.85 Cost
$105 (1 0.57) = $45.15 Cost
$225 (1 0.57) = $96.75 Cost
$195 (1 0.57) = $83.85 Cost
$395 (1 0.57) = $169.85 Cost
$325 (1 0.57) = $139.75 Cost

D) The basis of our sizing for tops and bottoms ranges from x-small, small, medium and large.
Our two styles of denim are sized ranging from 25-30.
For outerwear such as the Mongolian faux chubby jacket and leather/linen vest, we anticipated
these as specialty pieces and proposed three units of x-small to medium, and two units of large
for lesser demand for our A stores. Similarly, we chose to allocate two units of x-small to
medium and one large to our B stores.
Sweaters and blouses are a midpoint delivery; quantities are a bit higher of these because our
turnover is typically high.
Also, basics such as tees and tanks are a higher quantity because they are easy add-ons and are
our lower price point pieces.
For denim, there are more size options, so we decided on two units of smallest (25) and largest
(30) sizes, and three units of mid sizes (26-29) for our A stores. B stores received all of these sizes
except for minimized size 26 and 29 to two units.
Our key styles of the leather joggers and exaggerated lapel blazer are a defining aspect of our
line. We like to suggest higher unit quantities in the proposed buy because these items have a
high turnover and are a good representation of our collection.
3. Refer to Line Sheet
4. Refer to Sell Thru Report for Best Sellers
5. Product Expansion:
Our number two best seller is our exaggerated lapel blazer. We decided to expand this category
because there are so many potential variations for this blazer that got positive feedback for its
fit. Last year, this blazer was a linen blend and we have expanded the fabrication to a charcoal
grey-marled tweed. We also added black leather piping on the inside of the drape collar and on
the zipper pockets to give it a more substantial, edgy feel.
Refer to Linen Blends Product Expansion

Line Sheet

Style # 39683
Blouse
$96.75 W/ $225 R

Style # 30548
Blazer
$152.65 W/ $355 R

Style # 31234
Tee
$40.85 W/ $95 R

Style # 35768
Sweater Colorblock
$126.85 W/ $295 R

Style # 36094
Mixed Media Tank
$45.15 W/ $105 R

Style # 39384
Dress
$139.75 W/ $325 R

Style # 30234
Sweater Black
$96.75 W/ $225 R

Style # 30598
Jacket
$255.85 W/ $595 R

Style # 32354
Jeans Coated
$83.85 W/ $195 R

Style # 38572
Vest
$255.85 W/ $595 R

Style # 39854
Jeans Distressed
$96.75 W/ $225 R

Style # 30987
Joggers
$169.85 W/ $395 R

Sell Thru Report for Best Sellers

Category
402
402
402
402
402

Descriptio
n
Jacket
Blazer
Jogger*
Jeans
Sweater

SKU
20485
24684
24158
23648
25135

Colour
Caramel
Black
Espresso
Authentic
Black

Cost
$255.85
$152.65
$255.85
$83.85
$126.85

Retail
$595
$355
$595
$195
$295

Units
Received
35
45
28
36
40

# Of
Total
Weeks In Units Sold
Store
to Date
4
34
3
40
4
28
4
30
3
35

Total
Dollars
Sold to
Date
$20,230
$14,200
$16,660
$7,020
$10,325

Total % Units Left Dollars On

Sell Thru On Hand
Hand
97%
1
$595
89%
5
$1,775
100%
0
$0
83%
6
$1,170
88%
5
$1,475

Proposed Buy
Column1

Style #

NUMBER OF STORES
Jacket
Blazer
Vest
Sweater - Black
Sweater - Colorblock
Blouse
Tee
Mixed Media Tank
Jeans - Distressed
Jeans - Coated
Joggers
Dress
TOTALS

30598
30548
38572
30234
35768
39683
31234
36094
39854
32354
30987
39384

A STORE
Units
2

B STORE
Units
2

Total
Units

Cost

Retail

11
18
11
18
18
18
20
20
16
16
18
11

7
14
7
14
14
14
16
16
14
14
14
7

36
64
36
64
64
64
72
72
60
60
64
36

$255.85
$152.65
$255.85
$96.75
$126.85
$96.75
$40.85
$45.15
$96.75
$83.85
$169.85
$139.75

$595
$355
$595
$225
$295
$225
$95
$105
$225
$195
$395
$325

390

302

692

A PACK 11 Units - Outerwear

B PACK 7 Units - Outerwear

A PACK 18 Units - Blazer/Sweater/Blouse

B PACK 14 Units - Blazer/Sweaters/Blouse

A PACK 20 Units - Jersey

B PACK 16 Units - Jersey

A PACK 16 Units - Denim

B PACK 14 Units - Denim

A PACK 18 Units - Fashion Pant

B PACK 14 Units - Fashion Pant

A PACK 11 Units - Dress

B PACK 7 Units - Dress

Linen Blends - Product Expansion

Style # 30548
Blazer
$152.65 W/ $355 R

Deep Navy Linen Blend

Moss Green Linen Blend

Graphite Grey Linen Blend