Product Line

Field Sports
Tournament/Match balls
Training Balls
Promotional/ Junior training Balls
Indoor Balls
Light Balls
Futsal Balls
Volley Balls
Goalie Balls
Shin Guards
Football Uniforms
Martial Arts
Amateur/ Professional Boxing Equipment
Carbonium & air Maxx Line
Boxing Gloves, Head Guards
Pinching Gloves, bags, Balls
Kick Boxing Protection & Textile range
Fitness Training Gloves, Weight Training Balls
Porter five forces
Porters five forces model helps in accessing where the power lies in a business situation.
Porters Model is actually a business strategy tool that helps in analyzing the attractiveness in an
industry structure. It let you know about the current strength of your competitive position and the
strength of the position that you are planning to attain. Porters model of competitive forces
assumes that there are five competitive forces that identify the competitive power in a business
situation. i.e.
Threat of substitute products
Threat of new entrants
Intense rivalry among existing players
Bargaining power of suppliers
Bargaining power of Buyers

City of sports goods manufacture, Sialkot whenever we talk about sports goods only one city
name come in our mind thats not other than Sialkot, Pakistan. Regarding industry structure,
Porters five forces analysis (Exhibit 2) reflects the high level of competition in the Sports
industry.