MGMT 478

Team Echo
Dr. Settoon
In order to most effectively determine which business
recommendation we would engage in, our team has first decided to
rank the different topics by personal preference. It was determined,
through this method, that our top three choices were: Brand
Awareness, Marketing to Females, and Label Design. After reducing the
ten options down to three, we created a series of five factors for
determining the most necessary recommendation. The five factors
were: Our knowledge about the topic, our personal interest in the topic,
ability to obtain new information about the topic, importance of the
topic to the business, and how much the topic could potentially effect
the company. After discussing these factors, we have decided that we
will focus on the label of the Strawberry Ale. Although the majority of
sales are directly to bars, Covington Brewhouse currently does not
have a label that jumps out at potential consumers as it sits in a
refrigerator behind a bar or on the shelf at the grocery store. To
combat this issue, we have decided to add more vibrant colors to the
label, specifically to that of the strawberry ale, that makes potential
buyers eye be drawn to the label. Light blue, the color of the sky, is a
color that represents tranquility and contentment. The red of the
strawberry is a color that the human eye is most drawn to, and invokes
a feeling of passion and love, while also being the most aesthetically
pleasing color as well. Both of these colors and their different
meanings were determined by several studies within color psychology.
Several studies have also showed that while red induces a feeling of
lust, it also creates a sense of appetite in people. This has made the
choice of putting multiple strawberries, in quantity, in the picture to
make the potential buyer hungry for our product.