Factors that

led to
consumerism

1. Exploitation of consumer
World over there was anger and concern about the way consumers were
bening exploited and manipulated by market forces

2 Education and awareness

As education spread, especially higher education,
so did awareness about rights and wrongs
3 Purchasing power
Rising income have increased the purchasing
capacities, so the consumer has more to spend and
often has more risk and lose in a difficult economic
environment
4