Health

Awareness Campaign

Budget

By: Annie Nelson
Abby Carson
Thomas Boyd
Caitie Philburn
My Do

Parents

Key Public
Strategy 1:

Detail

Per Item
Cost

Total
Projected

Sponsored
Credit

Actual
Projected

Encourage parents
to ask their
children to get a
flu shot so they
can stay healthy
and get the most
from their college
experience
through BYU
media and mail/e-
mail and events.


Media Email
Blog
Announcement on
BYU homepage
Article in BYU
magazine
Announcement on
BYU weekly TV
Parents Large-self standing
Weekend posters

Tactics:

No cost
No cost
No cost

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

1 poster in
Hinckley center

$80.00

$80.00

$0.00

$80.00

Parents Large-self standing 1 poster in

Hinckley center
Weekend posters
(Registration
ends at on Oct.
15)
From Oct 21- Oct
23

$80 each
Flyers at the
500 sheet flyers $.01
registration desks @ $.01 each+$0.75
in Hinckley Center to cut all

Speech in classes
Announcement
from volunteers

Health center
gives free flu shots

YouTube
presentation video
Education In class
Week announcements
from student
August 1923,
leaderships
2013

Email adults
continuing
education

Announcements
before special
performances

Health center
gives free flu shots

Strategy #1

Subtotal
Strategy 2:

$80.00

$80.00

$0.00

$80.00

$5.75

$0.00

$5.75

No cost
No cost

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

$85.75

Motivate parents
advocate good
health habits
through BYU
media and mail/e-
mail and events.

Tactics:

Media Email

No cost

$0.00

$0.00

$0.00

$0.00

Blog
Announcement on
BYU homepage
Article in BYU
magazine
Announcement on
BYU weekly TV
YouTube
Presentation video
posted on blog
Parents Large-self standing
Weekend posters

(Registration
ends at on Oct.
15)
From Oct 21- Oct
23

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

$80.00

$0.00

$80.00

$5.75

$0.00

$5.75

1 poster in
$80.00
Hinckley center
$80 each
Flyers at the
500 sheet flyers $.01
registration desks @ $.01 each+$0.75
in Hinckley Center to cut all

Speech in classes
Announcement
from volunteers

Health center
gives free flu shots
Education In class
Week announcements
August 1923,
2013

Email adults
continuing
education

Announcements
before special
performances

Health center
gives free flu shots

Strategy #2

Subtotal

No cost
No cost

No cost
No cost

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

$85.75

Strategy 3:

Tactics:

Email
Blog
Announcement on
BYU homepage
Article in BYU
magazine
Announcement on
BYU weekly TV
YouTube
presentation video
on blog
Large-self standing
posters

No cost
No cost
No cost

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

$80.00

$0.00

$80.00

$5.75

$0.00

$5.75

Motivate parents
set an example for
their children and
get a flu shot
through BYU
media and mail/e-
mail and events.

Media

Parents
Weekend
(Registration
ends at on Oct.
15)
From Oct 21- Oct
23

1 poster in
$80.00
Hinckley center
$80 each
Flyers at the
500 sheet flyers $0.01
registration desks @ $.01 each+$0.75 $0.75
in Hinckley Center to cut all

Speech in classes
Announcement
from volunteers

Health center
gives free flu shots
Education In class
Week announcements
August 1923,

No cost
No cost

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

2013

Strategy #3
Subtotal

PARENTS
SUBTOTAL

Email adults
continuing
education
Announcements
before special
performances
Health center
gives free flu shots

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

$85.75

$257.25

Upper

Key Public
Strategy 1:

Classmen

Motivate students
to practice good
hygiene and stay
home when sick
through on-
campus
associations,
events, social
media, and
campus
communications.
Tactics:

Events Flyers at football
games

Media and Facebook posts

Detail

Per Item
Cost

Total
Projected

Sponsored
Credit

Actual
Projected

Flyers 10,000 for
student section
once a month
@$0.01/each+$0.7
5 to cut all
No cost

$0.01
$0.75

$100.75

$0.00

$100.75

$0.00

$0.00

$0.00

$0.00

Social Media

Blog posts
Twitter posts
Opinion Editorial
Announcement on
the Blackboard
Campus Large posters on
Comms BYU Campus
Medium sized
posters in college
offices

Strategy #1
Subtotal
Strategy 2:

Motivate student
body to get a flu
shot through on-
campus events and
communications,
social media and

Medium posters
posted on various
buildings bulletin
boards
Flyers in the table
tents at the
Cougareat
Opinion Editorial
Email students
Feature story on
BYU Weekly
Broadcast

No cost
No cost
No cost
No cost

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00

3 differing posters
@ $80 each

$80.00

$240.00

$0.00

$240.00

15 college offices
with 3 different
posters @
$2.23/each
10 posters @
$2.23 each

$2.23

$100.35

$0.00

$100.35

$2.23

$22.30

$0.00

$22.30

250 tables in the

Cougareat flyers @
$0.01/each+$0.75
to cut all
No cost
No cost
No cost

$0.01
$0.75

$2.50
$0.75

$0.00

$3.25

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$901.85

opinion leaders.
Tactics:

Events Health Week
Story in Daily
Universe
promoting Health
Week and its
events.
Brigham square
table with flyers
promoting free
concert and health
week events.
(During busy
hours people are
handing them out,
non-rush, flyers on
table
Free Concert in
Brigham Square
(FHE promo)-
promoting health
habits and healthy
living between
sets. (Monday)

Have True Blue
Tuesday
representatives
require hand
sanitization before
receiving their
handouts and give

No cost

$0.00

$0.00

$0.00

$0.00

500 Flyers @
$0.01
500 pieces of
Candy @
$0.035/piece

$5.00

$17.50

$22.50

$0.00

$22.50

No cost

$0.00

$0.00

$0.00

$0.00

$184.00

$0.00

$184.00

200 small
$166.00
sanitizers @
$18.00
$0.83/each
($50.00 delivery
charge)
1 Large hand
sanitizer @ $18.00

a plug for health

week and the
Wednesday
speech. (Tuesday)
Promo for first
200 get hand
sanitizers.
Speech given by an
invited health
professional,
specifically
addressing healthy
living and have
teachers offer it as
extra credit in
their classes. Give
them a small
gift.(Wednesday)
Health Jeopardy
during Lunch in
the Wilkinson
center. Winners
receive 3 pieces of
candy a free ticket
to a sporting
event(Thursday)
Health Center
comes on-campus
to the Wilk
Terrace and
administers free
shots and
participants get

1 BYU fudge @
$25.00/each

$25.00

$25.00

$0.00

$25.00

Estimated 300
pieces of candy @
$0.035/piece
Ticket = no cost

$10.50
$0.00

$10.50

$0.00

$10.50

$4,620.00

Prize sponsored
$0.00
by BYU
Independent Study
Pizza sponsored
by BYU and Five
Dollar Pizza.
Drinks sponsored
by BYU and

Prize iPod Nano = $120.00

$120.00
$2,500.00
Food
$2,000.00
500 pizzas @
$5.00/each
2,000 liters of soda
@ $1.00/each

entered into raffle

to win a donated
prize and provide
food for shot
recipients.
(Friday)
Divine Comedy
Skit
Wilk Booth

Announcement at
the start of
Homecoming
Week
Announcements
before sporting
events
Distribute free,
small hand
sanitizer bottles in
the Wilk.

Campus Large posters on

Comms BYU Campus

Pamphlets in the
Internship Office

Honest Ade

No cost

$0.00

$0.00

$0.00

$0.00

1,600 flyers
@$0.01/each
+$0.75 to cut all

1 bag of Candy
(1,600 piece bag)
@$0.035/piece
($56.00/bag)
No cost

$0.01
$0.75
$0.035

$16.75

$56.00

$0.00

$72.75

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

422 hand
sanitizers @
$0.83/each
($50.00 delivery
charge)
3 differing posters
@ $80 each

$0.83

$400.26

$0.00

$400.26

$80.00

$240.00

$0.00

$240.00

200 (25 set out

each month of
fall/winter
semesters)
brochures @

$8.00

$8.00

$0.00

$8.00

Medium posters
posted on various
buildings bulletin
boards
Flyers in the table
tents at the
Cougareat

Social Media Youtube videos

posted on the
Facebook page
Facebook posts

Twitter posts

Blog Posts

Opinion Professor
Leaders Announcements
Announcements

from Health
Center
Representatives
Email parents

President

Announcement
Have a Health

Booth set up in
the Wilk with
information and
1,000 flyers on the
flu and
vaccinations, with
candy attached.

Strategy #2

$0.04/each
10 posters @
$2.23 each

$2.23

$22.30

$0.00

$22.30

250 tables in the

$0.01
Cougareat flyers @ $0.75
$0.01/each+$0.75
to cut all
No cost
$0.00

$2.50
$0.75

$0.00

$3.25

$0.00

$0.00

$0.00

No cost
No cost
No cost
No cost

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00

10,000 flyers @
$0.01/each+$0.75
to cut all

$0.01
$0.75

$100.75

$0.00

$100.75

No cost
No cost

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

1,000 flyers @
$0.01/each
1,000 pieces of
candy @
$0.035/each

$10.00
$35.00

$45.00

$0.00

$45.00

$1134.31

Subtotal
Strategy 3:
Motivate students
to use health
center for check
ups through
events, social
media, opinion
leaders, and
campus
communications.
Tactics:

Events Health Week
Have True Blue
Tuesday
representatives
require hand
sanitization before
receiving their
handouts and give
a plug for health
week and the
Wednesday
speech. (Tuesday)
Promo for first
200 get hand
sanitizers.
Speech given by an
invited health
professional,
specifically
addressing healthy
living and have
teachers offer it as

See above (Same
as Student Body
Strategy 2)

n/a

n/a

n/a

n/a

See above (Same

as Student Body
Strategy 2)

n/a

n/a

n/a

n/a

extra credit in
their classes. Give
them a small
gift.(Wednesday)
Health Jeopardy
during Lunch in
the Wilkinson
center. Winners
receive 3 pieces of
candy a free ticket
to a sporting
event(Thursday)
Health Center
comes on-campus
to the Wilk
Terrace and
administers free
shots and
participants get
entered into raffle
to win a donated
prize and provide
food for shot
recipients.
(Friday)
Have True Blue
Tuesday
representatives
require hand
sanitization before
receiving their
handouts and give
a plug for health

See above (Same

as Student Body
Strategy 2)

n/a

n/a

n/a

n/a

See above (Same

as Student Body
Strategy 2)

n/a

n/a

n/a

n/a

See above (Same

as Student Body
Strategy 2)

n/a

n/a

n/a

n/a

week and the

Wednesday
speech. (Tuesday)
Promo for first
200 get hand
sanitizers.
Speech given by an
invited health
professional,
specifically
addressing healthy
living and have
teachers offer it as
extra credit in
their classes. Give
them a small
gift.(Wednesday)
Health Jeopardy
during Lunch in
the Wilkinson
center. Winners
receive 3 pieces of
candy a free ticket
to a sporting
event(Thursday)
Representative
from the Health
Center visit
classrooms.
Wilk Booth

Social Media Youtube videos

See above (Same

as Student Body
Strategy 2)

n/a

n/a

n/a

n/a

See above (Same

as Student Body
Strategy 2)

n/a

n/a

n/a

n/a

No cost

$0.00

$0.00

$0.00

$0.00

See above (Same

as Student Body
Strategy 2)
No cost

n/a

n/a

n/a

n/a

$0.00

$0.00

$0.00

$0.00

posted on the
Facebook page
Facebook posts
Twitter posts
Blog Posts
Opinion Professor
Leaders Announcements
Announcements
from Student
Leadership
Email parents to
contact children to
ask them to get a
flu shot
President
Announcement
Wilk Booth

Campus Medium posters

Comms posted on various

buildings bulletin
boards
Pamphlets in the
RB, Y-Fit,
Intramurals, Info
Desk, Graduate
and
undergraduate
public health
offices, College of
life sciences office
about the Health

No cost
No cost
No cost
No cost

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

See above (Same

as Student Body
Strategy 2)
10 posters @
$2.23 each

n/a

n/a

n/a

n/a

$2.23

$22.30

$0.00

$22.30

$56.00

$0.00

$56.00

7 offices, 1400 (25 $56.00

set out each month
of fall/winter
semesters per
office)
Brochures @
$0.04/each

Pamphlets in the
RB, Y-Fit,
Intramurals, Info
Desk, Graduate
and
undergraduate
public health
offices, College of
life sciences office
about the Health
Center and how its
services.
Posters posted on
various buildings
bulletin boards
Flyers in the table
tents at the
Cougareat

7 offices, 1400 (25 $56.00

set out each month
of fall/winter
semesters per
office)
Brochures @
$0.04/each

$56.00

$0.00

$56.00

50 posters @
$2.23/each

$111.50

$111.50

$0.00

$111.50

$0.01

$5.00

$0.00

$5.00

$8.00

$8.00

$0.00

$8.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00
$202.80

$2238.96

Pamphlets in
student financial
offices

Strategy #3
Subtotal
STUDENT
BODY
SUBTOTAL

Email students
BYU Weekly Story

250 tables in the

Cougareat with
one rotation (500)
flyers @
$0.01/each
200 (25 set out
each month of
fall/winter
semesters)
brochures @ $0.04
No cost
No cost

Key Public
Strategy 1:

Motivate freshmen

Detail

Per Item
Cost

Freshmen

Total
Projected

Sponsored
Credit

Actual
Projected

Dorms RA

No cost

announcements
Posters on bulletin 3 offices
boards
9 buildings in
Helaman
24 buildings in
Heritage Halls
30 buildings in
Wyview
(147 buildings)
Posters @
$2.23/each
Door flyers
388 units at
Heritage Halls
150 units at
Wyview
1,188 units at
Helaman Halls
(Totaling 1,726)
Flyers @
$0.01+$0.75 to cut
all
Bathroom flyers
216 bathroom
stalls at Helaman
Halls
26 public
bathrooms at
Heritage Halls
(totaling 242)
Flyers @
$0.01+$0.75 to cut
all
Cannon center
3 Posters @ $2.23
posters
No cost
Opinion Parental
encouragement
Leaders

Syllabus

No cost

$0.00

$0.00

$0.00

$0.00

$2.23

$327.81

$0.00

$327.81

$0.01
$.075

$18.01

$0.00

$18.01

$0.01
$0.75

$3.17

$0.00

$3.17

$2.23

$8.92

$0.00

$8.92

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

 Syllabus

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

$0.01
$0.75

$56.99

$0.00

$56.99

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$80.00

$160.00

$0.00

$160.00

$0.01
$0.75
$0.035

$16.75

$56.00

$0.00

$72.75

$0.01
$0.75

$20.75

$0.00

$20.75

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

New Student
Programs

attendance policy
Faculty in-class
announcements
Student leader in-
class
announcements
Forum/Devotional
announcements
Athletes
announcements
Peer mentor
meetings (2x
semester for ea.
Student)
Flyer in house-
warming packet

5,624 freshman
flyers @
$0.01+$0.75 to cut
all
Freshman planner No cost
Y-group leader
No cost
announcements
Campus Large posters on 2 posters @ $80
each
Comms BYU Campus
Wilk booth
1,600 flyers
@$0.01/each
+$0.75 to cut all

1 bag of Candy
(1,600 piece bag)
@$0.035/piece
($56.00/bag)
Flyers in table
2,000 flyers @
tents
$0.01+$0.75 to cut
all
Opinion Editorial No cost
Blackboard
No cost
announcement

Strategy #1
Subtotal
Strategy 2:

Email from
President
Cougarmail Email
BYU.edu
announcement
BYUcougars.com
announcement
Daily Universe
article

No cost

$0.00

$0.00

$0.00

$0.00

No cost
No cost

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

$766.41

Motivate freshmen
to practice good
hygiene and
sleeping habits
through dorms,
opinion leaders,
new student
programs, campus
communications,
and events.

Tactics:
Dorms RA

No cost

$0.00

announcements
Posters on bulletin See above (Same
n/a
boards
as Freshmen
Strategy 1)
Door flyers
388 units at
$0.01
Heritage Halls
$.075
150 units at
Wyview
1,188 units at
Helaman Halls
(Totaling 1,726)
Flyers @
$0.01+$0.75 to cut

$0.00

$0.00

$0.00

n/a

n/a

n/a

$18.01

$0.00

$18.01

Bathroom flyers

Cannon center
posters
Opinion Parental
Leaders encouragement

Syllabus
attendance policy
Faculty
encouragement
Student leader in-
class
announcements
Forum/Devotional
announcements
Athletes
announcements
New Student Peer mentor
Programs meetings (2x
semester for ea.
Student)
Flyers in house-
warming packet

all
216 bathroom
$0.01
stalls at Helaman
$0.75
Halls
26 public
bathrooms at
Heritage Halls
(totaling 242)
Flyers @
$0.01+$0.75 to cut
all
3 Posters @ $2.23 $2.23

$3.17

$0.00

$3.17

$8.92

$0.00

$8.92

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

$0.00

$0.00

$0.00

$0.00

See above (Same

as Freshmen
Strategy 1)
Freshman planner See above (Same
as Freshmen
Strategy 1)
Y-group leader
No cost

announcements
Campus Large posters on
Comms BYU Campus
Wilk booth

Bathroom flyers

Flyers in table
tents

Opinion Editorial
Blackboard
announcement
Email from
President
Cougarmail Email
BYU.edu
announcement
BYUcougars.com
announcement
Daily Universe
article
Events Health Week

2 posters @ $80
each

$80.00

$160.00

$0.00

$160.00

1,600 flyers
@$0.01/each
+$0.75 to cut all

1 bag of Candy
(1,600 piece bag)
@$0.035/piece
($56.00/bag)
216 bathroom
stalls at Helaman
Halls
26 public
bathrooms at
Heritage Halls
(totaling 242)
Flyers @
$0.01+$0.75 to cut
all
2,000 flyers @
$0.01+$0.75 to cut
all
No cost
No cost

$0.01
$0.75
$0.035

$16.75

$56.00

$0.00

$72.75

$0.01
$0.75

$3.17

$0.00

$3.17

$0.01
$0.75

$20.75

$0.00

$20.75

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost
No cost

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

See above (Same

n/a

n/a

n/a

n/a

Strategy #2
Subtotal
Strategy 3:

Sporting Events
PA
NSO skit

as Student Body
Strategy 1)
No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00
$286.77

Motivate freshmen
to use the health
center through
opinion leaders,
campus
communications,
and events.

Tactics:
Opinion Parental
Leaders encouragement

Student leader
tours
Peer mentor
meetings (2x
semester for ea.
Student)
Student leader in-
class
announcements
Athletes
announcements
Media Facebook posts
Daily Universe
article
Blog posts
Posters on bulletin
boards

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost
No cost

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

No cost
3 offices
9 buildings in
Helaman

$0.00
$2.23

$0.00
$327.81

$0.00
$0.00

$0.00
$327.81

Posters on bulletin 3 offices

boards
9 buildings in
Helaman
24 buildings in
Heritage Halls
30 buildings in
Wyview
(147 buildings)
Posters @
$2.23/each

Door flyers
388 units at
Heritage Halls
150 units at
Wyview
1,188 units at
Helaman Halls
(Totaling 1,726)
Flyers @
$0.01+$0.75 to cut
all

Bathroom flyers
216 bathroom
stalls at Helaman
Halls
26 public
bathrooms at
Heritage Halls
(totaling 242)
Flyers @
$0.01+$0.75 to cut
all

Email
No cost

BYU Weekly story No cost
No cost
Events NSO-Tour

Sporting Events
No cost
PA

Health Week
See above (same
as Student Body
strategy 1)


Strategy #3

Subtotal

$2.23

$327.81

$0.00

$327.81

$0.01
$.075

$18.01

$0.00

$18.01

$0.01
$0.75

$3.17

$0.00

$3.17

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00

n/a

n/a

n/a

n/a

$348.99

Strategy 4:

Motivate freshmen
to get a flu shot
through opinion
leaders, events,
and campus
communications.

Tactics:
Opinion Parental
Leaders encouragement
Faculty
encouragement
Student leader in-
class
announcements
Forum/Devotional
announcements
Athletes
announcements
Events Parents weekend
announcements
Health Week
Sporting Events
PA
Campus Large posters on
Comms BYU Campus
Wilk booth

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

See above (same

as Student Body
strategy 1)
No cost

n/a

n/a

n/a

n/a

$0.00

$0.00

$0.00

$0.00

2 posters @ $80
each

$80.00

$160.00

$0.00

$160.00

1,600 flyers
@$0.01/each
+$0.75 to cut all

1 bag of Candy
(1,600 piece bag)
@$0.035/piece
($56.00/bag)

$0.01
$0.75
$0.035

$16.75

$56.00

$0.00

$72.75

Strategy #4
Subtotal
FRESHMEN
SUBTOTAL

Flyers on campus

2,000 flyers @
$0.01+$0.75 to cut
all
Opinion Editorial No cost
Freshman Planner No cost
Blackboard
No cost
announcement
Email from
No cost
President
Cougarmail Email No cost
BYU.edu
No cost
announcement
BYUcougars.com
No cost
announcement
Daily Universe
No cost
article
Online calendar
No cost

$0.01
$0.75

$20.75

$0.00

$20.75

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00

$0.00

$0.00

$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00
$253.50

$1655.67

Faculty &
Detail
Admin.

Key Public
Strategy 1:

Per Item
Cost

Total
Projected

Sponsored
Credit

Actual
Projected

Tactics:
Campus Teacher
Comms Blackboard

No cost

$0.00

$0.00

$0.00

$0.00

4,016 faculty and

administration
Letter $0.03/each

$0.04

$120.48

$0.00

$120.48

Motivate Faculty
to get flu shot
through campus
communications.

announcement
Letters in office
boxes

Strategy #1
Subtotal
Strategy 2:

Letters in office
boxes

4,016 faculty and

administration
Letter $0.03/each
(bulk rate)
Announcements at No cost
sporting events

$0.04

$120.48

$0.00

$120.48

$0.00

$0.00

$0.00

$0.00

E-mail
Alumni Newsletter
Plug in online
training
Faculty meetings

No cost

No cost

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

No cost

$0.00

$0.00

$0.00

$0.00

$120.48

No cost

$0.00

$0.00

$0.00

$0.00

n/a

n/a

n/a

n/a

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Motivate faculty to
practice good
health habits
through campus
communications

Tactics:
Campus Teacher
Comms Blackboard

Letters in office
boxes

See above
(Included in letter
discussed in
Faculty & Admin
Strategy 1)
Announcements at No cost
sporting events
Faculty events
No cost
Classroom posters
E-mail
No cost

Strategy #2
Subtotal
Strategy 3:

Alumni newletter
Plug-In online
training
Faculty meetings

No cost
No cost

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

$0.00
$0.00

No cost

$0.00

$0.00

$0.00

$0.00

$0.00

No cost

$0.00

$0.00

$0.00

$0.00

See above
(Included in letter
discussed in
Faculty & Admin
Strategy 1)
Faculty events
No cost
E-mail
No cost
Alumni newsletter No cost
Plug-In online
No cost
training
Faculty meetings
No cost

n/a

n/a

n/a

n/a

$0.00
$0.00
$0.00
$0.00

Motivate faculty
members to
educate students
on health
expectations and
preventions
through campus
communications.
Tactics:

Campus Teacher
Comms blackboard
Letters in office
boxes

Strategy #3
Subtotal
FACULTY &
ADMIN
SUBTOTAL

TOTAL

$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00 $0.00
$0.00

$0.00
$0.00
$0.00
$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$120.48

$4272.34

$0.00