Health Awareness Campaign

Strategies & Tactics

By: Annie Nelson
Abby Carson
Thomas Boyd
Caitie Philburn
My Do

Parents
Primary: Encourage parents to ask their children to get a flu shot so they can stay
healthy and get the most from their college experience.

Secondary:

Canadian Medical Association statistics show that the main reason why parents do
not immunize their children against the flu is because parents of non-immunized
children felt that their children were not at risk of disease. In fact, children are
often the epicenter of influenza outbreaks and can become very ill.

Every year in the fall the BYU Wellness Program and the BYU Health Center
collaborate and offer free flu shots to students, faculty, and administration. The
shots are free and are provided by DMBA (Deseret Mutual, a health company) and
Altius Insurance.

In the United States, between five and 20 percent of the population get seasonal
influenza (the flu) every year. The most common time to catch the flu is in the fall
and winter seasons, though it can vary and is ultimately unpredictable. Common
symptoms includes fever, aches and pains, weakness, flushed skin, headaches, a
dry cough and a sore throat. Contrary to popular belief, vomiting and diarrhea is
caused by the stomach flu, not seasonal influenza.
Every year in the United States, on average 5% to 20% of the population gets the
flu; more than 200,000 people are hospitalized from flu complications, and; about
36,000 people die from flu-related causes.

The Centers for Disease Control (CDC) recommends that if you have the symptoms
of the flu, you should rest at home for at least 24 hours after you no longer have
a fever (100 degrees Fahrenheit or greater) or signs of a fever.

Students should inform professors through email or by telephone if they have the
symptoms of the flu. Students who have the sign of the flu are encouraged to stay
at home to protect others from getting sick. After the flu, students can discuss with
professors about the solutions for missed assignments.

Strategy 1: Motivate parents to advocate flu shots through BYU media and mail/e-mail

and events.

Tactics

BYU Media
E-mail parents monthly to inform parents about the situation of flu and ask them to
encourage their children to take flu shots.
Campaign blog with a section for parents providing information about the flu and
ask parents to motivate their children to take flu shots.
Announcement on BYU homepage encouraging parents to ask their children to take
flu shots.
Place feature article in BYU magazine informing about the situation of flu on
campus and encouraging parents to ask their children to take flu shots.
Host a media advisory to get an announcement on BYU weekly TV channel
informing about the situation of flu on campus and encouraging parents to ask
their children to take flu shots.
Create a YouTube video presentation on the dangers of the flu and the importance
of taking precautions against them and the importance of encouraging your
children to do the same.

Parents Weekend
Large self-standing posters around campus including, the Wilk, ESC, RB, Hinckley
Center etc., encouraging parents to ask their children to take flu shots.
Provide flyers at the registration desks in the Hinckley Center to encourage parents
to ask their children to take flu shots.
Parents weekend classes that give speech informing about the situation of the flu,
announcing about the benefits of the Health Center and encouraging families to
take flu shots.
Announcement from volunteers that ask parents to encourage their families to
take flu shots.

The health center staff will set up booth in the Wilkinson Center and gives free
shots to parents and children at parents weekend.

Education Week
In class announcements from student leadership encouraging adults continuing
education to ask their families to take flu shots.

E-mail adults to inform parents about the situation of flu and ask them to
encourage their families to take flu shots.

Announcements before special performances to encourage adults to ask their

families to take flu shots.

Health center sets up booth on campus and gives free flu shots to parents and
children at education week.

Primary: Encourage children to develop good health habits to keep themselves and
others healthy.

Secondary:

Canadian Medical Association statistics show that the main reason why parents do
not immunize their children against the flu is because parents of non-immunized
children felt that their children were not at risk of disease. In fact, children are
often the epicenter of influenza outbreaks and can become very ill.

Every year in the fall the BYU Wellness Program and the BYU Health Center
collaborate and offer free flu shots to students, faculty, and administration. The
shots are free and are provided by DMBA (Deseret Mutual, a health company) and
Altius Insurance.

In the United States, between five and 20 percent of the population get seasonal
influenza (the flu) every year. The most common time to catch the flu is in the fall
and winter seasons, though it can vary and is ultimately unpredictable. Common
symptoms includes fever, aches and pains, weakness, flushed skin, headaches, a
dry cough and a sore throat. Contrary to popular belief, vomiting and diarrhea is
caused by the stomach flu, not seasonal influenza.
Every year in the United States, on average 5% to 20% of the population gets the
flu; more than 200,000 people are hospitalized from flu complications, and; about
36,000 people die from flu-related causes.

The Centers for Disease Control (CDC) recommends that if you have the symptoms
of the flu, you should rest at home for at least 24 hours after you no longer have
a fever (100 degrees Fahrenheit or greater) or signs of a fever.

Students should inform professors through email or by telephone if they have the
symptoms of the flu. Students who have the sign of the flu are encouraged to stay
at home to protect others from getting sick. After the flu, students can discuss with
professors about the solutions for missed assignments.

Strategy 2: Motivate parents to advocate good health habits through BYU media and
events.

Tactics:

BYU Media
E-mail parents monthly to inform parents about the situation of flu, the importance
of good health habits and ask them to tell their children to practice those habits.
Campaign blog with a section for parents providing information about the flu and
ask parents to motivate their children to take flu shots.
Announcement on BYU homepage encouraging parents to tell their children to
practice good health habits.
Place feature article in BYU magazine informing about the situation of flu on
campus, the importance of good health habits and ask parents to tell their children
to practice good health habits.

Host a media advisory to get an announcement on BYU weekly TV channel

informing about the situation of flu on campus and encouraging parents to ask
their children to take flu shots.
Create a YouTube video presentation on the dangers of the flu and the importance
of taking precautions against them and the importance of encouraging your
children to do the same.

Parents Weekend
Large self-standing posters around campus including, the Wilk and Hinckley
Center asking parents to tell their children to practice good health habits.
Provide flyers at the registration desks in the Hinckley Center to ask parents to tell
their children to practice good health habits.
Parents weekend classes that give speech informing about the situation of the flu,
announcing the benefits of good health habits and encouraging families to practice
good health habits.
Announcement from volunteers that ask parents to encourage their families to
practice good health habits

Education Week
In class announcements from student leadership encouraging adults continuing
education to ask their families to practice good health habits.

E-mail adults to inform parents about the situation of flu and ask them to
encourage their families to practice good health habits.

Announcements before special performances to encourage adults to ask their

families to practice good health habits.

Health center sets up booth on campus and gives free flu shots to parents and
children at education week.

Primary: Set the example for your children by getting a flu shot and practicing good
health habits so you and your children can stay healthy.

Secondary:

Canadian Medical Association statistics show that the main reason why parents do
not immunize their children against the flu is because parents of non-immunized
children felt that their children were not at risk of disease. In fact, children are
often the epicenter of influenza outbreaks and can become very ill.

Every year in the fall the BYU Wellness Program and the BYU Health Center
collaborate and offer free flu shots to students, faculty, and administration. The
shots are free and are provided by DMBA (Deseret Mutual, a health company) and
Altius Insurance.

In the United States, between five and 20 percent of the population get seasonal
influenza (the flu) every year. The most common time to catch the flu is in the fall
and winter seasons, though it can vary and is ultimately unpredictable. Common
symptoms includes fever, aches and pains, weakness, flushed skin, headaches, a
dry cough and a sore throat. Contrary to popular belief, vomiting and diarrhea is
caused by the stomach flu, not seasonal influenza.
Every year in the United States, on average 5% to 20% of the population gets the
flu; more than 200,000 people are hospitalized from flu complications, and; about
36,000 people die from flu-related causes.

The Centers for Disease Control (CDC) recommends that if you have the symptoms
of the flu, you should rest at home for at least 24 hours after you no longer have
a fever (100 degrees Fahrenheit or greater) or signs of a fever.

Students should inform professors through email or by telephone if they have the
symptoms of the flu. Students who have the sign of the flu are encouraged to stay
at home to protect others from getting sick. After the flu, students can discuss with
professors about the solutions for missed assignments.

Strategy 3: Motivate parents set an example for their children and get a flu shot
through BYU media and events.

Tactics:

BYU Media
E-mail parents monthly to inform parents about the situation of flu and ask them to
encourage their children to take flu shots.
Campaign blog with a section for parents providing information about the flu and
ask parents to motivate their children to take flu shots.
Announcement on BYU homepage encouraging parents to ask their children to take
flu shots.
Place feature article in BYU magazine informing about the situation of flu on
campus and encouraging parents to ask their children to take flu shots.
Host a media advisory to get an announcement on BYU weekly TV channel
informing about the situation of flu on campus and encouraging parents to ask
their children to take flu shots.
Create a YouTube video presentation on the dangers of the flu and the importance
of taking precautions against them and the importance of encouraging your
children to do the same.

Parents Weekend
Large self-standing posters around campus including, the Wilk and Hinckley Center
asking parents to tell their children to practice good health habits.
Provide flyers at the registration desks in the Hinckley Center to ask parents to tell
their children to practice good health habits.
Parents weekend classes that give speech informing about the situation of the flu,
announcing the benefits of good health habits and encouraging families to practice
good health habits.

 Announcement from volunteers that ask parents to encourage their families to

practice good health habits.

Education Week
In class announcements from student leadership encouraging adults continuing
education to ask their families to practice good health habits.

E-mail adults to inform parents about the situation of flu and ask them to
encourage their families to practice good health habits.

Announcements before special performances to encourage adults to ask their

families to practice good health habits.

Health center sets up booth on campus and gives free flu shots to parents and
children at education week.

Students (Upper Classmen)

Primary: Practice good hygiene, and stay home when sick to prevent transmission to
friends, family and classmates.

Secondary:

Hand sanitizers with at least 60 percent alcohol kill flu viruses on the hands.
1 in 10 Americans get the flu every year.
The flu can be contracted from a person up to six feet away.
The flu can be contracted through contact with an infected object or surface.
Washing your hands with soap is effective at eliminating the flu virus.
Do not share food with other people. Illness can be spread before either person gets
even become sick.
Get eight to ten hours of sleep a night, less will compromise the bodys immune system.
Do not share personal items with other people such as toothbrushes.
While washing hands, use soap and rise for at least 20 seconds. Remember to clean all
surfaces, including forearms, nails and between fingers. Use a paper towel or air dryer to
dry the hands, and use a towel to turn off the faucet and open the door.
Sneeze and cough into the inside of your elbow, it reduces the spread of germs.
Roughly 1/3 of people are uncomfortable when people are sick in public for fear of
getting sick.
Even though 9 out of 10 Americans say they wash their hands after using the restroom,
only 8 out of 10 actually do.
Women are more likely to wash their hands than men.

Strategy 1: Motivate students to practice good hygiene and stay home when sick
through on-campus associations, events, social media, and campus communications.

Tactics

Events
Pass out flyers at football games instructing students to live healthy and attempt

to prevent the spread of sickness.

Media
Create a Facebook web page that encourages the student body to practice good
hygiene and stay home when sick. Include information about illness and
transmission statistics.
Make a blog post stating that people view sick people in a negative light and
encourage sick students to stay home and rest.
Create a Twitter account with frequent messages about health stats and encourage
students to stay home and rest when ill.
Write an opinion editorial to the Daily Universe urging students to stay home when
sick to prevent the spread of illness.
Have an announcement on the Blackboard homepage telling students to

Campus Communications
Large motivational posters on BYU campus rotated monthly that encourage
students to stay home when sick to prevent the transmission of illness.
Place medium sized in 15 college offices about how the flu negatively effects job
performance and that encourage students to get vaccinated.
Posters posted on various buildings bulletin boards about how BYU offers free flu
shots.
Flyers in the table tents at the Cougareat encouraging students to stay home when
sick.
Place an opinion to the editor article in the Daily Universe urging sick students to
stay at home.
Create a Healthy Campus blog with links to the BYU Health Center webpage and
facebook group page.
Email students about Health Center Services. Include a link to the website and
facebook page.
Place a feature story on BYU Weekly Broadcast about the health center, its friendly
staff, and professional services.
__________________________________________________________________________________________
_______________________________

Primary: Get a free flu shot to stay healthy so you dont miss out on social, academic
and professional opportunities.

Secondary:

62 percent of adults believes a flu shot only protects against one strain of the flu. It
doesnt. It protects against three.
The Student Health Center offers free flu shots to students.
Annually, one in ten Americans get the flu.
Only around 38 percent of college students get a flu shot.
Of the 43 percent of Americans who dont get a flu shot:
o 71 percent say there are other effective ways to prevent flu (Fact: While hand
washing helps, it's not nearly as effective as vaccination).
o 69 percent say they're healthy, so why worry about the flu.
o 62 percent believe the flu vaccine can cause the flu (Fact: It can't) or cause side
effects (Fact: The odds of serious harm from a flu shot are extremely small).

o 51 percent worry about vaccine ingredients.

o 47 percent say they never get the flu.
o 35 percent say their immune system will be stronger if they get the flu.
o 29 percent say they don't believe in any vaccines.
o 18 percent say it's inconvenient to get vaccinated.
Flu shots should be administered before Flu Season, which starts in the Fall.
Vaccine experts state that everyone 6 months and older should get a yearly flu shot.
Flu shots are the number one method to prevent the flu.
The flu lasts between three and ten days.
Flu symptoms usually appear suddenly, unlike the common cold, and include a fever,
severe aches and pains, flushed skin, watery eyes, headache, dry cough, sore throat and
watery discharge from the nose. Severe cases may lead to hospitalization.
Annies Story: I got the flu last year and was sick in bed for a week. I missed a weeks
worth of classes and the festival of colors, which was something Id never been to and
had always wanted to go to. My friends came back from it, raving about the good time
they had. Later they showed me pictures and told me stories. I had most definitely
missed out. To this day they still talk about the festival and I can never chime in. If I
wasnt sick I would have been able to be apart of those memories. Instead I had a stack
of papers to write and homework to finish and hours at work I needed to make up. With
these things consuming all my time, my social life for the next two weeks was nonexistent. I missed out on almost a month of everything.
BYU encourages students to get a flu shot and stay home when sick.
The flu can be spread from people up to six feet away.
It can be contracted through contact with an infected object or surface such as a
doorknob.
You can pass the flu on to others before you even know you are sick.
LDS leaders and scriptures emphasize the importance of keeping your body in prime
condition.

Strategy 2: Motivate student body to get a flu shot through on-campus events and
communications, social media and opinion leaders.

Tactics

On-Campus Events
Have a weeklong Health Week that promotes healthy living and getting a flu
shot.
Write a press release regarding free flu shots for the Daily Universe.
Brigham square table with fliers promoting free concert and health week
events.
Free Concert in Brigham Square (FHE promo)- promoting health habits and
healthy living between sets. (Monday)
Have True Blue Tuesday representatives require hand sanitization before
receiving their handouts and give a plug for health week and the Wednesday
speech. (Tuesday)
Speech given by an invited health professional, specifically addressing healthy
living and have teachers offer it as extra credit in their classes. (Wednesday)
Health Jeopardy during Lunch in the Wilkinson center. (Thursday)
Health Center comes on-campus to the Wilk Terrace and administers free shots
and participants get entered into raffle to win a donated prize and provide food

for shot recipients. (Friday)

Have Divine Comedy do a skit with an underlying message that tells students to
get a health shot.
Have a Health Booth set up in the Wilk with information on the flu and
vaccinations.
Have an announcement at the start of Homecoming Week saying that the flu
season is coming, information about the effectiveness of flu vaccinations, and
encourage students to get a shot.
Have announcements before sporting events encouraging students to get a flu
shot.
Distribute free, small hand sanitizer bottles in the Wilk.

On-Campus Communication
Large motivational posters on BYU campus rotated monthly.
Pamphlets in the Internship Office about how the flu negatively effects job
performance and that encourage students to get vaccinated.
Medium sized posters posted on various buildings bulletin boards about how BYU
offers free flu shots.
Flyers in the table tents at the Cougareat encouraging students to get their free flu
shot.

Social Media
Youtube videos posted on the Facebook page portraying the negative effects the
flu will have on a students social life. It will contain encouragement to get a flu
shot.
The Facebook page will have statistics about the flu, the flu shot and its
effectiveness, and will urge students to get a shot.
Twitter account with periodic reminders about the effectiveness of the flu shot and
how BYU students can get it for free.
Posts on the Health Blog with a testimonial from a sick student that beseeches
students to get their flu shots.

Opinion Leaders
Have professors urge their students to get a flu shot as flu season approaches.
Representatives from the Health Center will visit classrooms, distribute flyers and
inform students that they can receive free flu shots.
Invite parents to get in contact with their children to ask and encourage them to
get flu shots.
Have President Samuelson make an announcement during his introduction speech
at the start of the semester about the prevalence of the flu and the opportunity to
get a free shot.
__________________________________________________________________________________________
_______________________________

Primary: Use the Health Center for health checkups to save time and money and stay
healthy.

Secondary:

The Student Health Center offers free flu shots to all students.

The Student Health Center is open Monday through Friday from eight AM to five PM.
The Student Health Centers website is located at health.byu.edu.
The Student Health Center offers a Student Health Plan as medical insurance. It allows
members to save money on dental, eyewear, contact lenses, chiropractic, LASIK and
Health Club Memberships.
Students can schedule appointments at the Student Health Center in person, on the
phone or through the website.
The Health Center provides a variety of other services including fertility charts and the
issuing of beard cards.
Flu symptoms last between three and ten days and will hinder academic and social
pursuits.

Strategy 3: Motivate students to use health center for checkups through events,
social media, opinion leaders, and campus communications.

Tactics

Events
Have a weeklong Health Week that promotes healthy living and getting a flu
shot.
Write a press release regarding free flu shots for the Daily Universe.
Brigham square table with fliers promoting free concert and health week
events.
Free Concert in Brigham Square (FHE promo)- promoting health habits and
healthy living between sets. (Monday)
Have True Blue Tuesday representatives require hand sanitization before
receiving their handouts and give a plug for health week and the Wednesday
speech. (Tuesday)
Speech given by an invited health professional, specifically addressing healthy
living and have teachers offer it as extra credit in their classes. (Wednesday)
Health Jeopardy during Lunch in the Wilkinson center. (Thursday)
Health Center comes on-campus to the Wilk Terrace and administers free shots
and participants get entered into raffle to win a donated prize and provide food
for shot recipients. (Friday)
Have representatives from the Health Center visit classrooms to give a brief
synopsis of the Health Center and its services.
Student-run booth in the Wilk that informs students about the Health Center and
its services.

Social Media
Youtube videos posted on the Facebook page giving information about the Health
Center and its services.
The Facebook page will have directions to the Health Center as well as information
about its services.
Twitter account with periodic reminders about the free services of the Health
Center.
Posts on the Health Blog with a testimonial from a sick student that praises the
Health Center.

Opinion Leaders

 Urge parents to encourage their children to visit the Health Center through email
and phone.
Faculty includes a section in the syllabus asking students to stay home from class
when theyre sick.
Have professors and faculty encourage students to visit the Health Center as the
flu season arrives through in-class announcements.
Student representatives from the BYU Public Health Association and the Healthcare
Management Association make in-class announcements to promote the Health
Center.

Campus Communications
Medium sized posters about the Health Center will be placed on BYU campus and
rotated monthly.
Pamphlets in the RB and health-related offices about the Health Center and how its
services.
Flyers in the table tents at the Cougareat advocating the Health Center. They will
give directions and list the services provided.
Pamphlets in student financial offices about the BYU Health Plan and the services
the Health Center offers to students.
Email students about the Student Health Center Services. Include a link to the
Facebook page, the official website and the Health Blog..
Place feature story on BYU weekly broadcast on the health center and its services.

Freshmen
Primary: Stay home when youre sick to keep friends and classmates healthy
Secondary: sanitizer, stats, transmission stats, symptoms, define good hygiene etc.,

how others feel about sick ppl,

The flu virus is spread through the air or by touching contaminated surfaces.
Germs can spread from 6 feet away!
One in 10 people will get the flu this season.
Cough or sneeze into a tissue or your sleeve, not hand, to avoid spreading germs.
Wash or sanitize your hands after coughing or sneezing
Approximately of BYU students feel uncomfortable when you come coughing and
sneezing to class or church.
Stay home if you have flu-like symptoms: fever, cough, aches.

Strategy 1: motivate freshmen to stay home when sick through dorms, opinion
leaders, new student programs, and campus communications.

Tactics:

Dorms
RAs make announcement before every meeting to remind students to stay home
and rest when theyre sick.
Place a poster on the dorm bulletin board encouraging students to stay home from
school when sick, and change it monthly.

 Door flyers encouraging students to stay home from school when sick, including
transmission facts.
Bathroom fliers encouraging students to stay home when sick, including
transmission facts.
Posters on Cannon center encouraging students to stay home when sick.

Opinion Leaders
Urge parents to encourage their children to visit the Health Center through email
and phone.
Faculty includes a section in the syllabus asking students to stay home from class
when theyre sick.
Faculty should make an announcement in class encouraging students to stay home
when sick and inform students they are excused from class when theyre sick if
they have a doctors note.
In class announcements from student leadership asking students to stay home
when theyre sick.
Make an announcement before forums and devotionals encouraging students to
stay home when sick.
Athletes trade off making an announcement before sporting events to encourage
students to stay home when theyre sick.

New Student Programs

Peer mentors urge students to stay home when sick in periodic meetings.
Include a flyer, in the new student house-warming packet, encouraging students to
stay home when theyre sick along with testimonials and facts on sicknesses.
Insert a page in the freshman planner encouraging students to stay home when
theyre sick.
Announcements by Y-group leaders encouraging students to stay home when
theyre sick.

Campus Communications
Rotate large self-standing posters around campus including, the Wilk, ESC, RB, etc.,
encouraging students to stay home when theyre sick.
Student run booths in the Wilk passing out fliers and recruiting students to text 20
people about the importance of staying home when youre sick for a free shirt.
Put flyers that encourage students to stay home when theyre sick in the table
tents in the Cougareat and the Library.
Opinion to the Editor in the Daily Universe about how disruptive sick people in
school are and how they should stay home when theyre sick.
Announcement on Blackboard homepage encouraging students to stay home when
sick.
Include note in the Cougarmail e-mails encouraging students to stay home when
sick.
Have President Samuelson send an email encouraging students to stay home when
sick.
Announcement on BYU homepage encouraging students to stay home when sick.
Announcement on BYUcougars homepage encouraging students to stay home
when sick.

 Place feature article in the Daily Universe encouraging students to stay home when
sick.
__________________________________________________________________________________________
_______________________________

Primary: Wash your hands, sleep, and practice good hygiene to stay healthy.

Secondary:

Only 65% of Americans wash their hands after using the bathroom!
Cough into a tissue or your sleeve, not hand, to avoid spreading germs.
Wash or sanitize your hands after coughing or sneezing
Theres a lot that goes into good hand washing! Scrub the front back of hand, in between
fingers, around thumb and under nails while singing happy birthday twice. Then dry
your hands and use the paper towel to turn off the faucet and open bathroom door.
Studies recommend adults get 7-9 hours of sleep to stay healthy.
The flu virus is spread through the air or by touching contaminated surfaces.
Germs can spread from 6 feet away!
One in 10 people will get the flu this season.
Stay home if you have flu-like symptoms: fever, cough, aches. Encourage your friends
and roommates to do the same.

Strategy 2: Motivate freshmen to practice good hygiene and sleeping habits through
dorms, opinion leaders, media, and events.

Tactics
Dorms

RAs make announcement before every meeting to remind students to practice

good hygiene and sleeping habits
Place a poster on the dorm bulletin board, encouraging students to practice good
hygiene and sleeping habits, and change it monthly.
Door flyers encouraging students to practice good hygiene and sleeping habits
Bathroom flyers with hand washing tips and reminders.
Posters on Cannon center encouraging students to practice good hygiene and
sleeping habits.

Opinion Leaders
Urge parents to encourage their children to visit the Health Center through email
and phone.
Faculty include a section in the syllabus asking students to practice good hygiene
and sleeping habits
Faculty should encourage students though personal
communication/announcements to practice good hygiene and sleeping habits.
In class announcements from student leadership encouraging students to practice
good hygiene and sleeping habits.
Make an announcement before forums and devotionals encouraging students to
practice good hygiene and sleeping habits
Athletes set an example and trade off making announcements before sporting
events to encourage students to practice good hygiene and sleeping habits

New Student Programs

Peer mentors urge students to practice good hygiene and sleeping habits.
Include a flyer, in the new student house-warming packet, encouraging students to
practice good hygiene and sleeping habits along with testimonials and facts on
sicknesses.
Insert a page in the freshman planner encouraging students to practice good
hygiene and sleeping habits.
Announcements by Y-group leaders encouraging students to practice good hygiene
and sleeping habits.

Campus Communications
Rotate large self-standing posters around campus including, the Wilk, ESC, RB, etc.,
encouraging students to practice good hygiene and sleeping habits.
Student run booths in the Wilk passing out flyers about the importance of
practicing good hygiene and sleeping habits.
Post flyers in bathrooms across campus with hand washing tips and reminders.
Put flyers that encourage students to practice good hygiene and sleeping habits in
the table tents in the Cougareat and the Library.
Opinion to the Editor in the Daily Universe about how disruptive sick people in
school are and how they should practice good hygiene and sleeping habits.
Announcement on Blackboard homepage encouraging students to practice good
hygiene and sleeping habits.
Include note in the Cougarmail e-mails encouraging students to practice good
hygiene and sleeping habits.
Have President Samuelson send an email encouraging students to practice good
hygiene and sleeping habits.
Announcement on BYU homepage encouraging students to practice good hygiene
and sleeping habits.
Announcement on BYUcougars homepage encouraging students to practice good
hygiene and sleeping habits.
Place feature article in the Daily Universe encouraging students to practice good
hygiene and sleeping habits.

Events
Have a weeklong Health Week that promotes healthy living and getting a flu
shot.
Write a press release regarding free flu shots for the Daily Universe.
Brigham square table with fliers promoting free concert and health week
events.
Free Concert in Brigham Square (FHE promo)- promoting health habits and
healthy living between sets. (Monday)
Have True Blue Tuesday representatives require hand sanitization before
receiving their handouts and give a plug for health week and the Wednesday
speech. (Tuesday)
Speech given by an invited health professional, specifically addressing healthy
living and have teachers offer it as extra credit in their classes. (Wednesday)
Health Jeopardy during Lunch in the Wilkinson center. (Thursday)
Health Center comes on-campus to the Wilk Terrace and administers free shots

and participants get entered into raffle to win a donated prize and provide food
for shot recipients. (Friday)
Announce health tips over PA at various sporting events.
In new student orientation include a comedy skit in the program focused on
maintaining healthy habits in college.
__________________________________________________________________________________________
_______________________________

Primary: Dont miss a minute of your First-year experience. Visit the Health Center.
Stay Healthy.

Secondary:

Health center info

Hours M-F 8-6 for doctors appointments
Services include vaccinations, doctor visits, pregnancy and premarital
counseling, physical therapy, and prescription filling
Students and faculty receive health services at discount rates.
You will leave happy after meeting with our friendly, professional staff!
The BYU Health Center offers free flu shots!
Flu season begins in October and peaks in January/ February.
Flu shots can take effect in as little as 2 weeks, so it is still useful to be immunized later
in the flu season.
One flu shot protects against several common strains of flu.
Flu shots are effective in preventing 70-90% of all flu infections!
Flu vaccines are also available in a pain-free nasal spray.
Approximately of BYU students feel uncomfortable when you come coughing and
sneezing to class or church.
In a best case scenario, if you get the flu you will be in bed for 2-3 days : (
1 in 10 people will get the flu this year.
The flu virus is spread through the air or by touching contaminated surfaces.
Germs can spread from 6 feet away!

Strategy 3: Motivate freshman to visit the health center for vaccinations and other
prevention/care for respiratory illness through new student programs, opinion
leaders and campus communications.

Tactics

Opinion Leaders
Using emails and phone calls, parents encourage children to receive free flu shots
at health center
Student mentors give campus tours during new student orientation, including
location of and facts about the Student Health Center
Freshmen mentors inform students about health center location and services
during periodic meetings
Student leaders make in-class announcements to publicize Health Weeks free flu
vaccination campaign, sponsored by the health Center.
Athletes make announcements at Sporting events about how they also use the
health center.

Media
Create a facebook page for the BYU Health Center. Include a special section for
Freshmen. encourage visitors to like the page for prizes. Include links to the
official BYU Health Center webpage.
Place a feature article in the Daily Universe detailing fun facts about the Student
Health Center
Create a Healthy Campus blog with links to the BYU Health Center webpage and
facebook group page.
Post flyers in bathrooms across campus with information about the health center.
Put flyers on bedroom doors with information about the health center.
Email students about Health Center Services. Include a link to the website and
facebook page.
Place feature story on BYU weekly broadcast on the health center, its friendly staff,
and professional services.

Events
New Student Orientation- expand tour of campus to include a visit to the student
health center.
Parents week- inform students and their parents through mail, email, and fliers,
that they can get vaccinated together for free at the student health center
Sporting Events- athletes make announcements about using the Student Health
Center
Health Week- publicize free vaccinations provided in the WILK and Cannon Center
through the Student Health Center

Primary: Get a free flu shot to stay healthy so you dont miss out on the freshmen
experience.

Secondary:

Flu shots are free at the BYU Health Center and on campus during Health week: October
1-6.
It doesnt take long to get a flu shot: 5 minutes could save you a week of misery.
Flu vaccines are also available in a pain-free nasal spray.
Flu season begins in October and peaks in January/ February
Flu shots can take effect in as little as 2 weeks, so it is useful to get one even in the
middle of flu season.
One flu shot protects against several common strains of flu.
The flu shot is effective against 70-90% of flu infections.
1/10 people will get the flu this season.
Best case scenario: get the flu and you will be stuck in bed for 2-3 days : (
Annies story
Andreas story
The flu virus is spread through the air or by touching contaminated surfaces.
Germs can spread from 6 feet away!
Approximately of BYU students feel uncomfortable when you come coughing and
sneezing to class or church.

Strategy 4: Motivate freshman to get a flu shot through on campus housing, new

student programs, parents and campus communications.

Tactics

Opinion Leaders
Parents encourage children through email and phone to get vaccinated
Get faculty to encourage students to receive flu vaccinations through in-class
announcements.
Student leaders make in-class announcements to promote health week vaccination
campaign
President Samuelson makes periodic announcements at Devotionals/forums to
encourage students to receive flu vaccinations.
Athletes participate in health week events and vaccination campaign.

Events
New Student Orientation- expand tour of campus to include a visit to the student
health center where students can get free flu vaccinations.
Parents week- inform students and their parents through mail, email, and fliers,
that they can get vaccinated together for free at the student health center
Have a weeklong Health Week that promotes healthy living and getting a flu
shot.
Write a press release regarding free flu shots for the Daily Universe.
Brigham square table with fliers promoting free concert and health week
events.
Free Concert in Brigham Square (FHE promo)- promoting health habits and
healthy living between sets. (Monday)
Have True Blue Tuesday representatives require hand sanitization before
receiving their handouts and give a plug for health week and the Wednesday
speech. (Tuesday)
Speech given by an invited health professional, specifically addressing healthy
living and have teachers offer it as extra credit in their classes. (Wednesday)
Health Jeopardy during Lunch in the Wilkinson center. (Thursday)
Health Center comes on-campus to the Wilk Terrace and administers free shots
and participants get entered into raffle to win a donated prize and provide food
for shot recipients. (Friday)
Announce health tips over PA at various sporting events.

Campus Communications
Rotate large self-standing posters around campus including, the Wilk, ESC, RB, etc.,
encouraging students to receive flu vaccinations.
Students run booths in the Wilk passing out flyers promoting free flu shots.
Put flyers that encourage students to receive flu vaccinations in the table tents in
the Cougareat and the Library.
Opinion to the Editor in the Daily Universe about the benefits of flu vaccinations
and how disruptive the flu is to ones education/social life.
Announcement on Blackboard homepage encouraging students to receive flu
vaccinations.
Have President Samuelson send an email encouraging students to receive flu

vaccinations
Include note in the Cougarmail e-mails encouraging students to receive flu
vaccinations.
Announcement on BYU homepage encouraging students to receive flu
vaccinations.
Announcement on BYUcougars homepage encouraging students to receive flu
vaccinations.
Place feature article in the Daily Universe encouraging students to receive flu
vaccinations.
Include health week (and its vaccination campaign) in the online calendar
Include health week (and its vaccination campaign) in the Freshmen planners.

Faculty and Administration

Primary: Get a flu shot to keep you, your family, and your students healthy.
Secondary:

Flu statistics: One in ten catches the influenza virus every year. Once sick, a person is generally out of
commission for two days at the very least.

Flu shot information: Flu shots are 70-90 percent effective against all flu strains. Flu shots are effective
against three different strains of the flu, and they change every year according to which strain is the most
prevalent.

Testimonials from students:

Free at the Health Center: Flu shots are free at the Health Center.

Severity: More than 200,000 people are hospitalized from the flu in a year. Estimates of flu-related
deaths range from 3,000 to 49,000.

University policy on sick people: University policy says that anyone who is sick should stay home so
that others will not become sick as well.

Transmission: The flu is spread primarily through coughing and sneezing, and can be transmitted to
someone up to six feet away. People living in the same household as someone with the flu are especially
prone to get it. The flu can also be spread through objects such as doorknobs, although that is less
common.

Testimonials from children and families: Kate says When my mommy gets sick sometimes I get sick,
too.

Flu effects on children and elderly: The flu is more dangerous to children and the elderly. Most of the
people hospitalized with the flu fall within this category.

Strategy 1: Motivate faculty members to get a flu shot through campus communications.

Tactics:

Campus Communications
Put a reminder to get the flu shot on Teacher Blackboard, as well as a reminder that they are free at the
Health Center to encourage faculty to get the flu shot.
Put letters in office boxes that include the effects of the flu on children and the elderly, testimonials from
children and families and information about flu shots in order to advocate flu shots.
Make announcements about flu shot information and how theyre free at the Health Center at sporting
events while encouraging people to get them.
Start faculty events by enumerating flu stats and the danger of the flu, while putting in a plug for the flu
shot.
Have classroom posters informing people that the flu shot is free at the Health Center and other
important flu shot information that encourages people to get their flu shots.
Send out an e-mail reminding faculty of university policy on sick people and encouraging them to get
their flu shots.
Include a story about the effect of the flu on children and the elderly in the alumni newsletter advocating
flu shots
Include university policy on sick people and transmission information in Plug in Online Training to
encourage faculty to get their flu shot.
Start off faculty meeting by talking about the severity of the flu and encouraging professors to get their
flu shot.

Primary: Practice good health habits to keep staff, families, and students healthy.
Secondary:

Flu statistics: One in ten catches the influenza virus every year. Once sick, a person is generally out of
commission for two days at the very least.

Flu shot information: Flu shots are 70-90 percent effective against all flu strains. Flu shots are effective
against three different strains of the flu, and they change every year according to which strain is the most
prevalent.

Testimonials from students:

Free at the Health Center: Flu shots are free at the Health Center.

Severity: More than 200,000 people are hospitalized from the flu in a year. Estimates of flu-related
deaths range from 3,000 to 49,000.

University policy on sick people: University policy says that anyone who is sick should stay home so
that others will not become sick as well.

Transmission: The flu is spread primarily through coughing and sneezing, and can be transmitted to
someone up to six feet away. People living in the same household as someone with the flu are especially
prone to get it. The flu can also be spread through objects such as doorknobs, although that is less
common.

Testimonials from children and families: Kate says When my mommy gets sick sometimes I get sick,
too

Flu effects on children and elderly: The flu is more dangerous to children and the elderly. Most of the
people hospitalized with the flu fall within this

Strategy 2: Motivate faculty members to practice good health habits through campus communications.
Tactics:
Put reminder about the Health Center on Teacher Blackboard to encourage them to practice good health
habits.
Put letters describing flu effects on children and elderly, along with how health declines with age, in
office boxes to encourage faulty to practice good health habits.
Make announcement about hand washing tips and the Health Center at sporting events to encourage
healthy habits.
Start faculty events by enumerating flu stats and the danger of the flu, while putting in a plug for
practicing good health habits.
Have classroom posters telling people about the Health Center and advocating good health habits.
Send out an e-mail reminding faculty of the university policy on sick people and encouraging them to
practice good health habits.
Include information on how sleep is a huge factor in remaining healthy in the faculty newsletter in order
to promote healthy habits.
Include university policy on sick people and transmission information in Online Training in order to
encourage faculty to practice good health habits.
Advocate for healthy habits at faculty meetings by giving flu stats and talking about how proper hand
washing and covering nose/mouth when coughing or sneezing can reduce risk of getting the flu.

Primary: Educate students on health expectations and preventions to keep staff, families, and students
healthy.

Secondary:

Flu statistics: One in ten catches the influenza virus every year. Once sick, a person is generally out of
commission for two days at the very least.

Flu shot information: Flu shots are 70-90 percent effective against all flu strains. Flu shots are effective
against three different strains of the flu, and they change every year according to which strain is the most
prevalent.

Testimonials from students:

Free at the Health Center: Flu shots are free at the Health Center.

Severity: More than 200,000 people are hospitalized from the flu in a year. Estimates of flu-related
deaths range from 3,000 to 49,000.

University policy on sick people: University policy says that anyone who is sick should stay home so
that others will not become sick as well.

Transmission: The flu is spread primarily through coughing and sneezing, and can be transmitted to
someone up to six feet away. People living in the same household as someone with the flu are especially
prone to get it. The flu can also be spread through objects such as doorknobs, although that is less
common.

Testimonials from children and families: Kate says When my mommy gets sick sometimes I get sick,
too.

Flu effects on children and elderly: The flu is more dangerous to children and the elderly. Most of the
people hospitalized with the flu fall within this category.

Strategy: Motivate faculty members to educate students on health expectations and preventions through
campus communications.

Tactics:

Put a reminder about the Health center on teacher Blackboard and encourage them to tell students about
health expectations and preventions.
Put letters describing flu effects on children and elderly, along with how health declines with age, in
office boxes and encourage faculty to tell students about health expectations and preventions.
Start faculty events by enumerating flu stats and the danger of the flu, while encouraging professors to
tell students about health expectations and preventions.
Send out an e-mail reminding faculty of the university policy on sick people and encouraging professors
to tell students about health expectations and preventions.
Include information on how sleep is a huge factor in remaining healthy in the faculty newsletter and
encourage professors to tell students about health expectations and preventions.
Include university policy on sick people and transmission information in Online Training in order to
encourage professors to tell students about health expectations and preventions.
Start off faculty meetings by talking about the severity of the flu and encouraging professors to tell
students about health expectations and preventions.