Business Research

Methods
Dr. Aisha Azhar

Class Requirements

Attendance
Punctuality
Discipline
Class Participation
Course outline
No Repetition

Remain fully awake during the class

Grading

Course Evaluation

Mid-Term: 20%
Final Term: 40%
Quiz (announced or unannounced): 15%
Class Participation: 5%
Assignment/s: 5%
Project and Final Presentation: 15%

** Course outline assessment is subject to

change and assign more weight to class
participation
Awards for hidden talents

 Text Book: Business Research Methods, by Donald R. Cooper

& Pamela S. Schindler, McGraw- Hill, 10th edition.
Other Reference Material:
Research Methods for Business: A Skill Building Approach, Uma
Sekaran & Roger Bougies, 5th Edition
Business Research Methods, Zikmund, Babin, Carr & Griffin, 8 th
edition
Research Methods for Business manobili Students, Mark N. K.
Saunders, Adrian Thornhill, & Philip Lewis, 5th edition

Course Contents
Research in Business
Applying scientific thinking to management problems
Research process
The research proposal
Ethics in business research
Design strategies
Sampling design
Measurement
Measurement scales
Exploring secondary data
Survey methods: communicating with participants
Instruments for participant communication
Observational studies
Experimentation
Data preparation and description
Exploring, displaying and examining data
Hypothesis testing
Measures of association
Multivariate analysis