Submitted by : Anshu

Shah
PGFM
II

Fashion
1984 First Store
21
Located at
Founded
by
2010

Founded
on
Store Size

Fashion 21
Los
Angeles
Do Won
Chang(CEO
) and his
wife Jin
Sook
Chang
April 21,
1984
900 square
feet

History

1984
Fashion 21
900 sq. ft

2010
Forever 21 enters India.
Over 480 stores worldwide

1989
11 stores
Avg. store size increased to
5000sq. ft

By 2005
opened XXI flagship stores.
Operating in over 355 locations.

Target group : 18-35 years

Since Forever 21 deals with a variety of fashion

products, thus it as a Speciality store

Type of store

Speciality chain store

Global presence

480 stores in 34 countries

Year of commencement of
Indian operations

2013*

Indian Joint Venture

DLF*
(51:49, with DLF being the
majority stake holder)

No. of stores in India

No. of stores in Delhi

*When Forever 21 had entered in 2010, it had a franchisee agreement with West Asia-based Sharaf group
but was unable to scale up. In 2013, it switched partners and announced a joint venture with DLF Brands
and opened the first store under the JV in May, 2013.

Store Locator

Source: outline-worldmap.com

Online retailing

Brick and
mortar
retailing

Forever 21

Forever 21,
Pacific Mall, Subhash Nagar ,
New Delhi - 110018
Hours - MON~SUN 11:00AM 10:00PM

Forever 21,
DLF Place Saket ,
New Delhi 110017
Hours - MON~SUN 11:00AM - 10:00PM

Product

TOPS

SHORTS

SKIRTS

DRESSES

ROMPER
S

JEANS

JEGGING
S

TOPS

SHORTS

SKIRTS

DRESSES

Top

JEANS

Basic
tee
shirt
Crop
Top

Blouses
and
shirts

Bustier
Tank
top

ROMPER
S

Graphic
tee
shirt

JEGGING
S

TOPS

SHORTS

SKIRTS

Camisole
Knitted/wo Knitted
ven

DRESSES

Basic Tee

ROMPER
S

JEANS

Graphic Tee

JEGGING
S

Tank top

Knitted

Knitted

Knitted

Price

Rs179

Rs.369

Rs. 369-899

Rs. 369-679

Size

S,M,L

XS,S,M,L

XS,S,M,L

XS,S,M,L

Plain

Printed

Printed

22 colors
available

6 colors
available

9 prints
available

5 prints
available

DLF, Saket 22 colors

5 colors
available

11 prints
available

6 prints
available

Plain/Print Plain
Pacific
Mall

available

TOPS

SHORTS

SKIRTS

DRESSES

ROMPER
S

JEANS

JEGGING
S

Crop Top

Shirts

Blouses

Bustier

Knitted/wo
ven

Knitted

Woven

Woven

Knitted

Available
in fabric

Cotton,
polyester,
crochet, lace

98 %cotton
2% elastane

Cotton,
polyester,
georgette

Crochet,
Velvette,leath
er

Price

Rs. 429-1219

Rs. 879-1219

Rs. 439-1899

Rs. 1019-

Size

XS,S,M,L

S,M,L

XS,S,M,L, XL

XS,S,M

Pacific
Mall

6 different
silhouettes
available

7 colors
available

3 silhouettes
available

DLF, Saket

8 different
silhouettes
available

Not available

3 silhouettes
available

Short
s
Cotton
shorts

Crochet
shorts

Denim
shorts

Leather
shorts

TOPS

SHORTS SKIRTS
Plain
shorts

Knitted/wov Woven
en

DRESSES
Printed
Shorts

ROMPER
S

JEANS

Denim plain
shorts

JEGGING
S
Denim
printed
shorts

Woven

Woven

Woven

100% cotton

100% rayon

71%Cotton,
27% polyester,
2% spandex

71%Cotton,
27% polyester,
2% spandex

Price

Rs1019

Rs.1219

Rs. 1369

Rs. 1369

Size

XS,S,M,L

XS,S,M,L

XS,S,M,L

XS,S,M,L

Colour/print Aqua

Black/red
Red/black

Black, dark blue,

light blue, sea
green

3 printsstripes, floral
and polka dot

Pacific Mall

DLF, Saket

Fabric

TOPS

SHORTS SKIRTS
Crochet
Shorts

Knitted/wov Woven
en

DRESSES

ROMPER
S

Tie-dye shorts

JEGGING
S

JEANS

Leather
shorts

Denim
bermuda
shorts

Woven

Woven

Woven

Shell:100%
cotton
Lining: 64%
polyester,
36% cotton

100% cotton

Shell: 80% PU
20%
polyester
Lining: 100%
polyester

99% cotton
1% spandex

Price

Rs1369

Rs.1559

Rs. 1469

Rs. 1369

Size

XS,S,M,L

24,25,26,27,28,29,
30,31

XS,S,M,L

26,27,28,29,30
,31

Colour/print Black, white,

Navy blue/teal

Black

Blue

Pacific Mall

DLF, Saket

Fabric

pink

denim
Basic

boyfrie
nd

printed

skinny

TOPS

SHORTS

SKIRTS

Basic denim
Knitted/wov Woven
en

DRESSES

ROMPER
DENIM
S

Skinny denim

Boyfriend
denim

JEGGING
S
Printed
denim

Woven

Woven

Woven

98% cotton
2% spandex

66% cotton,
21% polyester,
12% rayon, 1%
spandex

100% cotton

98% cotton
2% spandex

Price

Rs 679 nwards

Rs. 679 onwards

Rs 1019
onwards

Rs 999
onwards

Size

24,25,26,27,28
,29, 30,31

24,25,26,27,28,29,
30, 31

24,25,26,27,2
8, 29,30, 31

24,25,26,27,28
,29,30,31

Colour/print Blue, black,

grey, white

Blue, black, grey,

white, maroon,
green

Blue and
black

3 prints- floral,
stars, vertical
lines

Pacific Mall

DLF, Saket

Fabric