Sison, Raphael - Tan, Leizle - Yeung, Mark

PRODUCT PROPOSAL: Malunggay-Calamansi Tea Drink

1. BACKGROUND
The Moringa oleifera known as malunggay in the Philippines is a very common plant.
This backyard plant can grow in almost anywhere with soil, water and sunlight. Malunggay
leaves are packed with so much nutrients that is used to combat malnutrition in poverty-stricken
countries in South-east Asia. Making tea out of boiled malunggay leaves and calamansi juice is
very refreshing and beneficial for the body. It is a convenient thirst-quencher and source of
vitamins and minerals.
2. RAW MATERIALS
Malunggay leaves
Calamansi
Coco sugar
Honey
Water
3. MATERIALS/EQUIPMENT
Large cooking pot/boilder
Mixing spoon
Strainer
Knife
Chopping board
Plangana
4. TARGET MARKET
The target market of this product is basically anyone. This includes children, adults, and
the elderly.
5. MARKETING PLAN
5.1 Positioning
The malunggay-calamansi tea has so many advantages over many fruit juices
and tea drinks because of its nutritiousness. It also has an edge on the Filipino market
since they are already well-informed about malunggay and calamansi. The product can
accommodate a very large market as well.
5.2 Place
The product can be sold to groceries and other retailers.
5.3 Promotions
The product will be advertised primarily through social media such as facebook,
twitter, and instagram.