About Shoppers Stop

Shoppers Stop, a pioneer in Indian Retailing was promoted

by the K Raheja Corp Group (Chandru L Raheja Group),
started in the year 1991 with its first store inAndheri,
Mumbai

International and Domestic brands across various categories

such as apparel, accessories, cosmetics, home and
kitchenware and also its private labels
Revenue- Rs.19.30 billion(US$310million) FY 11-12

Key People:-

Mr. Chandru L Raheja

Mr. Govind Shirkande
Chairman and Non Executive Director

Retail Strategy

On an average stores 30000 pieces of different products.

Merchandise sourced from 250 exporters in Delhi, Mumbai,

Bangalore

Centralized buying for all products except cosmetics and

perfumes to avoid sales tax

Carries 63 days of stock

Store Location

Integrating The Supply Chain

At Shoppers Stop
The company operates its stocks with the use of online ERP package
system. With this online supply system the company has opted for
regional distributions centers, these centers exists at Mumbai, New Delhi
and Bangalore.

Bangalor
Bangalor
ee

Chennai

Mumbai
Mumbai

Ahmedaba
d

Basic Layout
11stst
Floor
Floor

Footwear
Footwear
Men's
Apparel.
Men's Apparel.

Cosmetics,
Cosmetics,
bags,watches,perfumes and
bags,watches,perfumes
and
ladies
apparel.
ladies apparel.

GGFloor
Floor

SWOT ANALYSIS
STRENGTH

WEAKNESS

Loyal Customer Base of 782000 First Employee Retention

Citizen members
Inadequate Promotional Strategies
Uneven Distribution Network
Increasing Footfalls and Conversion
Follows Low Risk Strategy
Rates
Strong and Well
Management Team

Established

Systems and Processes

OPPORTUNITY

THREAT

Geographical Reach
Threat of New Entrants
Preferred Partner for Foreign Players Competitive Rivalry in the Industry
Hyper city An entry into Value Economic Slowdown
Retail

THANK YOU