www.daalchawal.

com
Healthy and nutritious food-grains just a click away

Group 4

MP13017

Ashutosh Kumar Tripathy

MP13018

Ashutosh Prasad

MP13019

Atul Kumar Sinha

MP13020

Avishekh Kumar Singh

MP13021

Aniket Bodewar

www.daalchawal.com

Background
Product Market: Retail food-grains market (eg. Daal, Rice, Pulses etc)
Present market scenario:
o
o
o
o

Market is dominated by sale of polished food-grains

Retail market players are the local vendors who purchase grains in bulk and sell it retail
Only one branded unpolished product Tata i-shakti (daal)
Online sale of food-grains is a virgin business area

Advantages of unpolished food-grains

o Superior nutrient content attractive mainly for children and adults alike

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Product overview
Parameters*

Unpolished

Polished

Calories

232

232

Proteins

4.88 g

4.10 g

Immeasurable health benefits

Whole grain (unpolished) contains
o bran, germ and endosperm

Barn contains

Dietary Fibre

3.32 g

0.74 g

Vitamin E

1.4 mg

0.46 mg

Germ contains

Magnesium

72.2 mg

22.6 mg

Endosperm contains

Potassium

137 mg

57.4 mg

Phosphorus

1.05 mg

0.84 mg

o approximately 80% of theminerals

o Vit. E, minerals,unsaturated fats, antioxidants
o All the proteins

Polished grain contains only the

endosperm

*Source: http://fitnessgrain.weebly.com/1/post/2011/8/unpolished-rice-vs-polished-rice.html

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Customer benefits
Easy and convenient purchase of food-grains with certified product quality
Quick delivery of the product on customers doorstep
All these at no additional price !!!
Secure payment gateway

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Business model
Inbound logistics

Purchase of grains directly from the farms

Product packaging and branding in the warehouse

on site
Service availability only in the cities with godowns
Online store design based on the estimated traffic
from a pin code based system
Stock availability will be displayed online
Marketing on social networking sites and
pamphlets/newspaper advertisements