FASHION

MAGAZINE
ANALYSIS

INSTYLE

Monthly Womens magazine

Fun, informative and practical

InStyle is primarily a fashion,

style and trends magazine
that takes inspirations from
celebrities.

It is an exclusive all access

magazine to celebrity events
and their styles.

Even
though
InSyle
is
completely
a
celebrity
magazine it stays true to its
roots of fashion and eliminates
on the gossipy sections.

Published in 12 countries

Contents

Sections- On the cover,

Features, Whats New, The
look, Your look, Beauty, Shop
It, Life Etc.

Features trends along with

style tips and guides (how to
wear, how to accessorize,
complement with makeup).

Though the magazines is

packed
with
images
of
celebrities and trends, there
are few editorial shoots and
fashion articles/features.

Covers luxury fashion as well

as high street affordable
fashion.

Beauty,

lifestyle,

Target Audienceyears.

18 to 30

Layout- Interesting organized

layouts that are visually
appealing with a perfect
balance of texts and visuals
maintained.

8 X 11 inches

VULTURE

Unisex Magazine

A new age culture magazine

focusing on fashion along with
food,
art,
architecture
and
photography.

Simplistic
layouts

A clean cover page with very few

insights mentioned.

Their cover pages are generally

an image from one of their
editorial shoots.

Vulture presents creative fashion

shoots placed in interesting
layouts.

The magazine is more of pictorial.

and

minimalistic

Contents

Sections- Features, Interviews,

Editorials, Articles.

Talks about life issues and

cultures through inspirational
interviews.

Promotes
artists
and
exhibitions and also talks
about a few fashion topics
with illustrations.

FashionDetailed
fashion
news, covers relevant fashion
topics
through interviews,
must haves, many trending
fashion topics covered with
to-the-point text.

RTW

Indias first magazine that

focuses on fashion forecast.

Quarterly magazine

The magazine is a fusion of

Indian fashion and International
fashion
shows
along
with
fashion forecasts and trends.

Ramp images as cover

Target audience- Business to

Business
and
Business
to
Professionals,
fashion
connoisseurs
(designers,
bloggers,
fashion
institutes,
fashion professionals and high
spending general public).

Price- Rs. 1000

Contents

SectionsBrand
News,
Business of Fashion, Fashion
shows and Trade fairs, Fashion
Weeks, Fashion Trends and
Forecasts.
Features small scale as well as
big scale shows with to the
point description of every
designers collection.

More than trends, focuses on

forecasts.

The
magazine
simply
mentions a trend with mostly
off ramp images along with a
philosophical description of
the trend.

Webzinesand
online
monthly
magazine
that
features forthcoming trends
and ramp coverage.

Also features a bit of home

dcor, lifestyle, art and travel
that relates to fashion.

Covers
collaborations,
and exhibitions.

Organized
layouts

Total no. of pages- 250

No. of ad pages- 6 half, 2 full.

and

events,
innovations
structural

ELLE

Lifestyle
magazine
that
focuses on fashion, lifestyle,
beauty and entertainment.

Global outlook

Target audience- 18 to 50 yrs

Median ageaudience)

Our
readers
are
young
enough to think about life as
an adventure and old enough
to have the means to live it.

27.5 x 21 cms

Monotonous layouts

Covers luxury and high street

fashion

35yrs

(older

Contents

SectionsEdits,
Features,
Fashion, Beauty, Lifestyle
Trends are briefly described
with images and a few style
tips. Very few trends are
discussed in detail.
Online articles and videos that
relate to the edits are
mentioned on the page

Full Page- Rs. 2,30,000,

Double Spread- Rs. 4,60,000,
Cover- Rs. 6,00,000, Reverse
Gatefold- Rs. 8,85,000.

Circulation-93,425

Readership-2,80,275

Price- 150

Features social issues

Not much of emphasis given

to Indian designers except for
a few events and interviews

Total no. of ads- Reverse

gatefolds 2, Full 30, Half- 66

Total no. of pages approx220

Editorial
shoots
latest trends.

showcase

BAZAAR

A monthly womens magazine.

The magazine focuses on luxury

and high end brands.

Targets a wider audience but

mostly those who have the
luxury to buy the products
featured on their pages.

Latest stories, fashion, beauty,

travel, entertainment, etc.

In fashion, covers everything

from best dresses, trends, must
haves and events

Few fashion features

Talks
about
trends,
through celebrity styles

Too many trends featured on one

page

mostly

Full Page- Rs. 4,20,000, Back

Cover- Rs. 6,92,000

Circulation- 67,056

Readership- 2,01,168

20.3 x 27.3 cms

Price- 149

FEMINA

Lifestyle guide for progressive

women.

Connects with Indian women in

every area of life. Food, travel,
culture, lifestyle and fashion.

Ordinary Indian women in the

age of 20 to 35 yrs.

Tries to celebrate women as

they are.

Fortnightly

Features articles on various

cultural facets of Indian women.

Simple language

Easy to follow layouts

7.5x10 inches

Fortnightly

Price- 60

Editorial Composition
Fashion & beauty (25%)
Culinary & Living (25%)
Self improvement, career &
personal finance (25%)
Health & Fitness (15%)
Relationship & Sex (10%)

Demographics
90% career women or
women entrepreneurs
71% 25-35 years
Status - 70% married, 30%
single

Psychographic
98% Very concerned with
appearance & a true follower
of trends

CIRCULATION -160,000
copies

No. of Ads- Reverse gatefold,

19 full, 72 half

Trim Size: 21,4cm x 28.4cm ;

Bleed Size: 22cm x 29.2cm

Total no. of pages approx.185

VOGUE

Lifestyle
magazine
that
target mainly luxury buyers

Directional content

Unlike other magazines that

only focus on appearance of
self, Vogue talks about
feminism
and
inspiring
women.

More of relevant features,

detailed articles on latest
news.

As
it
aims
to
cover
everything a women wants
to read, there are too many
topics featured.

8x11 inches

Best of styles and shoots

Circulation 60,000

Total readership- 2,70,000

Price- 110

No.of ads- Reverse Gatefold,

28 full, 40 half, own
publication ads 5

Total no. of average pages260

CREATIVE GAGA

B2B
design
&
illustration
publication.
Also
profiles
upcoming illustrators.Features
the best in graphic design,
animation, contemporary art
and illustration.

Circulation - 32,000

Readership -96,000

Bimonthly

Price- Rs. 200

Full Page -Rs 60,000, Half PageRs. 18,000, Front Cover -Rs.
65,000, Back Cover -Rs. 60,000

Full Page21 x 29.7cms, 20 x

28.7 cms.

Contents- Exhibit,
Made in, Gyan,
Design Pleasure

Figures,
Podium,

Total no of pages average75

Total no. of ads- 4

TABLOIDS
MUMBAI MIRROR

Circulation- 7,00,000

Bundled with Times of India,

initially.

News section, sports section,

world and technology section,
movies

Rs. 4

MIDDAY

More of pictures and

illustrations

5 column page

News, crime, relationships,

lifestyle, fashion, sports, fun,
device

56 pages, Rs.3

HT CAFE

Supplement of HT City

Largest circulation and readership

Bollywood, Hollywood, Fashion,

Relationship, City and Campus

WORKS THAT WORK

Restrictsadvertisingto 5% of our pages, and it contributes 12% to

our income. The readers and patrons, contribute 88% to our
budget.

4000 copies

21,00,000 per issue expenses

1200 price- 100 pages

600 distribution per copy

140 - Content (articles, photography, editing, proofreading and

design)

80 - production (printing, binding, plate-making, pre-press, paper)

100 - delivery (shipping, handling, packaging materials)

270 - labour

Distributor Charges- 800

NEED GAPS
o

A magazine that acts as the mouthpiece for spreading the works of

photographers and designers; promotes upcoming talents in the fashion
fraternity.

A magazine only dedicated to teenagers.

An only fashion magazine.

A fashion magazine dedicated to India, featuring Indian designers, shows,

crafts and culture.

Unisex fashion magazine

A fashion budget magazine

An interviews magazine with focus on fashion

Top 10 countdowns

A travel magazine that only features various fashion and craftsmanship of

various regions.

Weekly fashion trends and celebrity style magazine

Fashion tabloid

Kids magazine

Japan, Korea, China inspired fashion