Business

Intelligence

BUSINESS
INTELLIGENCE (BI)
The Intelligence function
offers:
strategic decision support
objective analysis and advice
forecasting of change in the
competitive environment
options for action -positioning for advantage

THE INTELLIGENCE
CYCLE

Requirement

Communication

Decision Maker
Analysis:

Forecasting Change,
Options for Action

Collection:

Internal <> External

Information <> Knowledge

Collation:
Storage <> Retrieval
Evaluation <> Validation

COLLECTION
DOMAINS
INTERNAL INFORMATION
Files, Records; paper, electronic
Informal files, records; notes,
papers
Other holdings, flows

INTERNAL KNOWLEDGE
Education, Training
Work Experience
Contacts, Conversation
Find, Access, Share, Reward

Find, Access, Share, Reward

EXTERNAL INFORMATION
Libraries, Media, Journals
Internet/WWW, Databases
Fee-based services

EXTERNAL KNOWLEDGE
Experts, Observers, Participants
Journalists, Professors, Officials
Competitors, Suppliers, Clients

Find, Validate, Select, Store

Find, Access, Share, Validate