TRACK YOUR BOOKS NATIONALLY, ISBN BY ISBN

EASILY UNDERSTAND BOOK SALES

ACTIVITY, ADOPTION, AND HOW
THEY MEASURE UP TO COMPETITION
Nielsen PubTrack Higher Ed
From ISBN to market level data, Nielsen PubTrack Higher Ed allows
you to get a granular or top level view of academic print and e-book
sales to make better decisions across editorial, sales, marketing, and
management -- no guesswork involved.

Questions PubTrack Higher Ed Can Answer

How are my print and e-books selling?
What percentage of my titles are new, used, and rental?
What classes are adopting my titles? (Instructor,
class size, and other course information)
What is the projected number of units needed for
retailers carrying my titles?
What is my market share?
How can I better manage my sales territories and accounts?
How can I optimize and measure marketing impact?
How do my sales compare to my competitors?

Key Features
Point-of-sale print and e-book purchases across over 3,300
stores and 2,500 schools across U.S.
Updated monthly
5+ years of trendable data; archives dating back to 1995
Custom research and analytics also available
Convenient, web-based tool

CONTACT CHARLIE FRISCIA FOR MORE INFO

PH: 973.331.2610 E: charles.friscia@nielsen.com