ROLE OF COMMUNICATION

IN BUSINESS
IMPORTANCE OF COMMUNICATION SKILLS
TO YOU

 Communication is important to
business

 Business needs good communicators ,
but most people do not communicate
well.


 By improving your communication

ability, you improve your chances
for success.
WHY BUSINESS NEEDS TO COMMUNICATE

 Communication is vital to every part of

business
 Forms:
 Oral
 Written
 Computer
 All organized effort, including the work of
business, requires communication.
MAIN FORMS OF COMMUNICATION IN
BUSINESS

 Internal-Operational communication


 External-Operational communication


 Personal communication
 COMMUNICATION NETWORK
§ Information flow in a business forms a
-complex network
§ The flow is mainly downward, but
upward -communication is also
important
The Formal Network – the main (formal)
lines of flow are like the network of
arteries in the body
The Informal Network – the secondary
(informal) network is like the veins
Grape wine
THE PROCESS OF COMMUNICATION

SENDER

F ENCODING M
E E
E D
D MESSAGE I
B A
A
C DECODING
K
RECIEVER
 THE PROCESS OF HUMAN COMMUNICATION

PERSON 1
  PERSON 2
1.The beginning : A 2.Entry in the sensory

message sent world

 3.Detection by the

 senses
4.Filtering process
 6.The end : A message
5.Formation and Sending
received
of the response

7.CYCLE REPEATED (5 BECOMES 1)

THANK YOU

KARUNA.V