QUESTIONAIRE ON LOST SALE ANALYSIS

NAME OF
RESPONDENT
ADDRESS
TELEPHONE NO

1. COULD YOU PLEASE TELL ME, YOU OWNER OF WHICH BRAND OF ………………AUTOMOBILE?

2. COULD YOU PLEASE TELL ME, THE TOP TWO BRANDS YOU HAD CONSIDERED BEFORE
PURCHASING __________ BRAND VEHICLE AND REASONS FOR THE SAME?

BRANDS CONSIDERED REASONS

1)

2)

3. COULD YOU PLEASE TELL ME, WHY DID YOU PURCHASE _________ ?

4. COULD YOU TELL ME FROM WHICH SHOWROOM OF BHUBANESWAR YOU PURCHASED

YOUR HYUNDAI CAR?

UTKAL SHOWROOM

5. COULD YOU PLEASE EXPLAIN ME THE SALES PROCESS THAT YOU WENT THROUGH AT THE
SHOWROOM BEFORE PURCHASING ______ HYUNDAI VEHICLE? PLEASE RECORD ALL THE
STEPS.

IMMEDIATE ATTENTION 1 FINANCE / SCHEMES 6

EXPLANATION OF THE PRODUCT 2 PRODUCT SHOWN 7
TEST DRIVE ASKED 3 FINAL BILLING DESK 8
TEST DRIVE GIVEN 4 DELIVERY OF VEHICLE ON TIME 9
QUOTATION ASKED AND GIVEN 5 OTHERS (PLEASE SPECIFY) … 10
6. COULD YOU TELL ME ANY PARTICULAR REASON FOR BUYING YOUR HYUNDAI CAR FROM
………….. SHOWROOM.

7. PLEASE TELL ME ARE YOU SATISFIED FROM THE SERVICE PROVIDED BY

………………..SHOWROOM WHILE PURCHASING YOUR HYUNDAI CAR?

EXTREMELY SATISFIED SATISFIED NEITHER AGREE NOR DISAGREE DISSATISFIED EXTREMELY DISSATISFIED

5 4 3 2 1

8. PLEASE TELL ME IF YOUR ARE INTEND TO BUY A NEW HYUNDAI CAR IN NEAR FUTURE?

HIGHLY INTEND INTEND NOT SURE DO NOT INTEND DEFINITLY NOT

5 4 3 2 1

9. COULD YOU PLEASE TELL ME HOW THE SHOWROOMS COULD IMPROVE THEIR SERVICE TO
THE CUSTOMERS?

10. FROM WHICH SOURCE YOU GET TO KNOW ABOUT DIFFERENT HYUNDAI PRODUCTS YOU
ARE USING?

A. T.V ADS B. SHOWCARD SPONSORING AN EVENT

C. HOARDING/BANNERS/POSTER D. NEWSPAPAER ADS/MAGAZINE ADS
E. RADIO F. OTHERS

11. CAN YOU PLEASE TELL ME WHICH NEWSPAPER DO YOU READ?

A. ENGLISH
B. HINDI
C. ORIYA

12. CAN YOU TELL ME WHICH RADIO CHANNEL YOU LISTEN THE MOST?
A. RADIO CHOCOLATE B. FM RAINBOW
C. S FM D. BIG FM
E. OTHERS F. DON’T LISTEN