Oct 2014 October 1st - November 1st

BYU
NCSA month Social Landscape

September 30, 2014 at 11pm - October 31, 2014 at 10pm
BYU
At a Glance
This report analyzes 53,840 social mentions including the keywords national cyber security alliance, National Cyber Security
Alliance, National Cyber Security Awareness Month, national cyber security awareness month, Michael Kaiser, #chatSTC,
#NCSAM, chatstc and #ncsam between September 30th at 11pm and October 31st at 10pm.
The peak of conversation happened on October 30th at 12pm, which included the keywords email, password, identity theft, use
and account. Positive conversations included the emotions join, celebrating, enter to win, safe and share. Negative
conversations included the emotions risk, crime, scams, cyber tips risk managers and victim.
The most influential profile during the selected time period was @Princeton, who has 122,749 followers. @Princeton's mentions
were shared once.
Volume:
Sentiment:
Influencers:
Score: 97
Princeton University
A vibrant community of learning
that endeavors to fulfill its
800
600
1,000
400
500
informal motto, ''in the nation's...
200
Oct 05
Oct 12
Oct 19
Oct 26
There were 53,840 mentions

between September 30th at 11pm
and October 31st at 10pm.
The peak of conversation (1,298 mentions)
occcured on October 30th at 12pm.
The most frequently used keywords during that
peak were email, password, identity theft, use
and account.
Oct 05
Oct 12
Oct 19
Oct 26
47% Positive
Peak: 735 mentions on October 2nd at 12pm
16% Negative
Score: 95
Univ of Florida
Lets show that thingsreally
incredible thingscan happen
when we, Gators or not, work...
Peak: 420 mentions on October 30th at 12pm
Columbia University
The Official Twitter Feed of
Most shared Negative mention:
@ColumbiaUniversity in the
City of New York. Tel:...
Did You Know? October is National Cyber

Security Awareness month. Read Cyber
tips risk managers need to know. #ncsam
http://www.nacdonline.org/Resources/Arti...
Score: 94
The Top 10 Influencers are interested in

official twitter, official twitter account and
official twitter feed.
AIG
Influence: 24 Followers: 20,867
Welcome to the official AIG page. A leading
insurance company serving 130+ countries
learn about us, our insurance products,
sponsorships & events.
Location:
Conversations:
Viral Coefficient:
4.1%
2,068 mentions shared "#staysafeonline"
3.8%
0.4VC
Reach
Spread
VC Viral Coefficient
1,918 mentions shared "october"
3.3%
1,677 mentions shared "#ncsam"
The highest number of mentions

originated from Washington,
D.C., California and Texas.
In the same timeframe, those mentions spread

to 36,971,078 additional people via Re-Tweets
and Shares.
Viral Coefficient
Mentions during this time period were
somewhat viral.
Washington, D.C., Kansas and Virginia had

the most mentions per capita.
Social Data by
Original mentions had a potential of reaching

97,721,673 people between September 30th
and October 31st.
Page 1
BYU
Volume
Between September 30th at 11pm and October 31st at 10pm there were 53,840 mentions, reaching a potential
audience of 97,721,673. Of these 53,840, 49% were retweeted by 9,594 unique profiles, spreading the
mentions to an additional 36,971,078 people.
Mentions Timeline
1,000
500
Start of Awareness Month
Oct 05
53,840
Oct 12
Oct 19
Content Source Breakdown

Reach
Total Mentions
On Thursday the 30th of October
at 12pm, there was a spike of
1,298 mentions.
The most frequently used keywords during that
time were email, password, identity theft, use
and account
Oct 26
0.4VC
Twitter
Spread
VC Viral Coefficient
90.64% (48,801 mentions)

Facebook
9.2% (4,953 mentions)

Google+
0.16% (86 mentions)
Original mentions had a potential of reaching

97,721,673 people between September 30th
and October 31st.
In the same timeframe, those mentions spread
to 36,971,078 additional people via Re-Tweets
and Shares.
Viral Coefficient
Mentions during this time period were
somewhat viral.
Most Reach
Most Spread
Most Popular
@Dropbox, who posted on October 9th at

10:08am, has the most followers (3,729,008).
On October 3rd at 12:50pm

@STOPTHNKCONNECT , who has 20,055
followers, posted a mention that spread to
18,545,011 additional people.
The most popular mention appeared on

October 2nd at 12:59pm, posted by
@AIGinsurance and was retweeted 446 times.
Tips to help you stay protected against

phishing and malware:
https://blog.dropbox.com/2014/10/dont-ge...
#NCSAM
Dropbox
Influence: 85 Followers: 3,729,008
Your stuff, anywhere. For account support, head
over to @Dropbox_Support.
Join law enforcement professionals around

the globe in fighting #cyber crime. Go to:
http://www.dhs.gov/topic/cybersecurity
#ncsam htt
STOP THINK CONNECT
Official page of STOP. THINK. CONNECT., the
global cybersecurity education & awareness
campaign. Co-founded by @StaySafeOnline
@APWG @cyber.
Social Data by

AIG
Page 2
BYU
Sentiment
Of 53,840 mentions analyzed between September 30th at 11pm and October 31st at 10pm, approximately
25,318 mentions (47%) were positive, and 8,605 mentions (16%) were negative. 19,917 mentions (37%) were
classified as neutral, or not very emotional in either direction. The most frequently used positive emotions were
join, celebrating, enter to win, safe and share. The most frequently used negative emotions were risk,
crime, scams, cyber tips risk managers and victim.
Sentiment Timeline
800
47%
Positive Mentions
600
16%
400
Negative Mentions
200
37%
Oct 05
Oct 12
The biggest sentiment gap

occurred on October 2nd at
12:00pm when the positive
sentiment reached 59% (735
mentions), and the negative was
10% (130 mentions).
Oct 19
Neutral Mentions
Oct 26
On Thursday the 2nd of October at

12pm, there was a spike of 735
positive mentions.
Negative sentiment peaked with

420 mentions (32% of the volume)
on October 30th at 12:00pm.
Most shared Positive mention:
Most shared Negative mention:
FBI #Cyber Most Wanted: Help bring these

fugitives to justice & safeguard cyberspace.
http://www.fbi.gov/news/news_blog/cybers
#NCSAM

FBI
The lists to the right show the

people who are using positive
keywords and negative keywords
in posts about your brand, along
with the number of people that
follow them, and the number of
mentions they shared between
September 30th and October 31st.
Official Twitter Page of the FBI. If you have a tip,

please submit it here: https://tips.fbi.gov /

Sharing Positive Sentiment
Sharing Negative Sentiment
User
Mentions
NatlCyberSecAlliance
14,775 Followers
STOP THINK CONNECT

20,055 Followers
Michael Kaiser
6,559 Followers
Yaogwai
1,306 Followers
Ghislain NYAMFIT
675 Followers
Social Data by
AIG
887
333
246
123
112
User
Mentions
NatlCyberSecAlliance
14,775 Followers
Yaogwai
1,306 Followers
Robert Kibaya
923 Followers
Ghislain NYAMFIT
675 Followers
Michael Kaiser
6,559 Followers
135
101
44
40
39
Page 3
BYU
Influencers
The top Influencer, Princeton University with 122,749 followers and an Influencer Score of 97, posted once
between September 30th at 11pm and October 31st at 10pm. The most active author, NatlCyberSecAlliance,
who has 13,550 followers and an Influencer Score of 61, posted 1669 times during the same period.
Name
Princeton University
@Princeton
October 21st at 1:04pm
Univ of Florida
@UF
October 19th at 4:04pm
Bio

A vibrant community of learning that endeavors to fulfill its informal motto, ''in the
nation's service and in the service of all nations.'' #PrincetonU
Followers
122,749
Score

97
Our chat is timed to go with National Cyber Security Awareness Month. Their site
has great tips: http://www.staysafeonline.org/ncsam/ #SecureYourself

Lets show that thingsreally incredible thingscan happen when we, Gators or
not, work together. For the #GatorGood.
77,111
95
RT @GoGatorsUFIT: Essential security apps for your smartphone and tablet |

#NCSAM http://www.foxnews.com/tech/2014/10/19/e...
Columbia University
@Columbia
October 30th at 11:51am

The Official Twitter Feed of @Columbia University in the City of New York. Tel:
212-854-5573 Website: http://news.columbia.edu
83,627
94
RT @NSF: 'X-ray' tool developed by @Columbia's Roxana Geambasu shows

connections b/w ads and words used in emails. http://xray.cs.columbia.edu/ #
Florida State Univ.

@floridastate
October 31st at 1:39pm

Here sons and daughters stand, faithful and true, Hailing our alma mater, F.S.U.
http://www.fsu.edu
34,577
93
#NCSAM tip: Just like houses with no lights on, stay away from online scams. If it
sounds too good to be true, it probably is.
Cisco
@Cisco

Official info on Cisco news, events and technology innovation with @urnhart,
@MaryBradburne & @KatiDahm. Questions? Check out our FAQ: ...
412,218
92
Did you know Trojans make up 64% of #malware? Learn more in our 2014
Security Report: http://www.cisco.com/web/offer/gist_ty2_... #NCSAM
http://twitter.com/Cisco/status/52246730...
Johns Hopkins
@JohnsHopkins
October 2nd at 8:04am
Temple University
@TempleUniv
Baylor University

Research, Medicine, Engineering, Applied Physics Lab, Nursing, Public Health,
Arts&Sciences, Peabody, Education, SAIS, Carey. Tweets by Office of...
Social Data by
43,014
91
RT @usnistgov: The 1st Twitter chat of National Cyber Security Awareness

Month is today! Join at 3 p.m. ET with #ChatSTC. #NCSAM

The official Twitter feed of Temple University. Your source for info, news, events
and community from one of the nation's great urban universities. #TempleMade
38,500
91
#ProTip: MT @templetech: #NCSAM Protect your personal info. Create separate

usernames&passwords for your accounts. Make your PW complex.

The official Twitter account of Baylor University. #baylor
@Baylor
36,883
91
Good month to join Clickaholics Anonymous: 12 Steps to stay safe online:

http://www.baylor.edu/mediacommunication... Be #bearaware! #ncsam
http://twitter.com/LoriBaylorU/status/52...
Page 4
BYU
Location


32,463 mentions were analyzed between September 30th at 11pm and October 31st at 10pm which were either
geo-tagged at a specific location or were associated with a particular location based on the person's bio. Most
of the conversation (12%) originated from Washington, D.C..
Total Volume by State
Volume per Capita
Washington, D.C. (4,025 mentions), California

(3,047 mentions) and Texas (2,176 mentions)
posted the highest number of mentions in this
time period.
Washington, D.C. (4,025 mentions), Kansas

(1,053 mentions) and Virginia (1,340 mentions)
had the highest number of people per capita
posting during this time period.
Sample Mention from

Washington, D.C.:
Sample Mention from Kansas:
RT @StaySafeOnline: And we are off!

President Barack Obama proclaims October
National Cyber Security Awareness Month
#NCSAM http://t.co/2Ju
Pamela Walker
Influence: 42 Followers: 168
Tech Policy Wonk|Political Junkie|Fashionista
Meets Motherhood|Explorer|Wannabe Travel
Enthusiast|Go Dallas Cowboys|Wine Lover|Go
GMU|Opinions Are My Own.
Social Data by
RT @obriencasey: Today is the 1st day of

Nat'l Cyber Security Awareness Month
#NCSAM #stopthinkconnect http://www.dhs.gov/national-cyber-securi...
Languages
English
Unknown
99.34%
0.66%
Findings
Your brand is worldwide and facilitates
conversation in every area. This week
there were no spikes in conversation in
a specific location.
NCL
The NCL mission is to offer engaging,
entertaining, measurable, and scalable
methods of learning to enlist a new generation
of cybersecurity professionals.
Page 5
BYU
Location (World)


32,463 mentions were analyzed between September 30th at 11pm and October 31st at 10pm which were either
geo-tagged at a specific location or were associated with a particular location based on the person's bio. Most
of the conversation (78%) originated from United States.
Total Volume by Country
Volume per Capita
United States (25,193 mentions), United

Kingdom (1,078 mentions) and Canada (987
mentions) posted the highest number of
mentions.
Saint Vincent and the Grenadines (523

mentions), San Marino (9 mentions) and
Luxembourg (120 mentions) had the highest
number of people per capita posting during this
time period.
Sample Mention from United

States:
RT @StaySafeOnline: And we are off!
President Barack Obama proclaims October
National Cyber Security Awareness Month
#NCSAM http://t.co/2Ju
Pamela Walker
Tech Policy Wonk|Political Junkie|Fashionista
Meets Motherhood|Explorer|Wannabe Travel
Enthusiast|Go Dallas Cowboys|Wine Lover|Go
GMU|Opinions Are My Own.
Social Data by
Sample Mention from Saint

Vincent and the Grenadines:
RT @NCCGroupplc: Today marks the first
day of National Cyber Security Awareness
Month over in the US. #NCSAM
#cybersecurity
Languages
English
Unknown
99.34%
0.66%
Findings
Your brand is worldwide and facilitates
conversation in every area. This week
there were no spikes in conversation in
a specific location.
Browsingprivacy
A resource dedicated to helping you stay upto
date with all things related to protecting our
online privacy and news of changes around us
that affect it.
Page 6
BYU
Conversations
From the 53,840 total mentions between September 30th at 11pm and October 31st at 10pm there were 123
major categories of conversation, with "#staysafeonline" occupying 4.1% or 2,068 mentions.
1,620 mentions shared "national cyber

security awareness month"
inte
Trending Keywords
Occurrences
Keyword
#n
cs
am
fo
r
er
tob
oc
Hashtag
#ncsam #n csam o n
am
r is
o cto b e yb e r
n a tio n a l c
se cu rity
awareness
mon th
Trending Hashtags
th
# n cs
is
s e
on
c
tst
y i
ri t
ha
t
@cyb e r
&
join
m
a
s
c
n
#
tstc
# ch ayber
c
@
rt
rity
cu
se
# n csa m's
tc if
# ch a tsiffe re n t
d
u
ec
rn e
#c
1,231 mentions shared "licenses"
#she llsho ck
leed
artb
ty
#he
u ri
ec es&
cis urcily
rt @ esoam
r f
2.4%
or
s f &
ce l y
u r mi
fa
1,297 mentions shared "elite"
so
2.6%
in te r
n e t
re lia a n d
@cyb e r n ce
& g e t
n
na
s at
awecuiona
sectio n a l cy
urity
ber
ar rity l cyb
en
er
es
s
n
se ati
cu o n
rit al c
y y
be
r
3.2%
int
e rn
thinet of
gs
octo be r
1,677 mentions shared "#ncsam"
d
rtb le end
a k
hoc
3.3%
ells
1,918 mentions shared "october"
# sh
3.8%
#hea
2,068 mentions shared "#staysafeonline

"
re
4.1%
natio nal cyber

se cu rity
Word Burst
Trending URLs
Occurrences
URL
Occurrences
#cybersecurity
5,398
national cyber security awareness
6,440
http://www.dhs.gov/topic/cybersecurity
1,084
#cyber
2,851
october
2,657
http://www.nacdonline.org/Resources
755
#staysafeonline
2,022
tips
2,068
http://www.dhs.gov/national-cyber-se
411
#macbook
1,556
elite licenses
1,814
http://www.fbi.gov/news/news_blog/c
325
#security
1,428
awareness
1,485
https://twitter.com/FBI/status/5224178
324
#onlinesafety
1,373
#MacBook air
1,224
http://www.fedtechmagazine.com/arti
273
#iot
829
chat
816
http://www.ic3.gov/preventiontips.aspx
254
#cybercrime
735
use
775
https://twitter.com/FBI/status/5210145
232
#ff
537
tip
751
https://twitter.com/STOPTHNKCONN
223
Social Data by
Page 7
BYU
Mentions

September 30th at 11:20pm - We're just a few hours away from
September 30th at 11:40pm - Today marks the first day of National
#CyberSecurity Awareness Month. Want to get involved? Here's how:
Cyber Security Awareness Month over in the US. #NCSAM
http://staysafeonline.org/ncsam?sf472583... #NCSAM
#cybersecurity
@ForeScout
@NCCGroupplc
September 30th at 11:44pm - Happy National Cyber Security

Awareness Month (#NCSAM)! Are you aware of #onlinesafety? Learn
September 30th at 11:45pm - RT @StaySafeOnline: And we are off!

President Barack Obama proclaims October National Cyber Security
how: http://www.onguardonline.gov/topics/prot...
Awareness Month #NCSAM http://t.co/2Ju
@aritraTP
@tomquillin
@ForesightAS
@oxleymeister
September 30th at 11:55pm - RT @NCCGroupplc: Today marks the first
September 30th at 11:57pm - RT @NCCGroupplc: Today marks the first
day of National Cyber Security Awareness Month over in the US.
day of National Cyber Security Awareness Month over in the US.
#NCSAM #cybersecurity
#NCSAM #cybersecurity
@Browsingprivacy
@emmajayne1987
September 30th at 11:58pm - Our Shared Responsibility For #NCSAM
2014.. Read here: http://www.purevpn.com/blog/purevpn-supp...
#cybersecurity #onlineprivacy #privacy
@harysmumtaz
@Jenny_Radcliffe
October 1st at 12:00am - RT @StaySafeOnline: And we are off!
October 1st at 12:00am - RT @StaySafeOnline: And we are off!
@Clew_less
October 1st at 12:01am - Aon is a proud champion of #CyberSecMonth.

Learn tips to keep safe online.
http://staysafeonline.org/ncsam/champion... @Staysafeonline #data
#cyber #NCSAM
@AonSanFrancisco
October 1st at 12:08am - RT @AonSanFrancisco: Aon is a proud

champion of #CyberSecMonth. Learn tips to keep safe online.
http://staysafeonline.org/ncsam/champion... @Staysafeonline #dat
@PensionGeeks
October 1st at 12:30am - RT @DanEffendi: PureVPN Supports National

Cyber Security Awareness Month (NCSAM) Campaign #CyberSecurity
#NCSAM http://www.purevpn.com/blog/purevpn-supp...
@CrackedW_Screen
October 1st at 12:06am - RT @wvuoit: National Cyber Security

Awareness Month starts tomorrow. Follow us for a daily tip about
keeping your identity and information
@IndianCyberArmy
October 1st at 12:25am - PureVPN Supports National Cyber Security

Awareness Month (NCSAM) Campaign #CyberSecurity #NCSAM
http://www.purevpn.com/blog/purevpn-supp...
@DanEffendi
October 1st at 12:33am - This month well be providing security

awareness tips to support National Cyber Security Awareness Month
(#NCSAM) - look out for them & RT!
@saad_durrani
@ISC2Cares
October 1st at 12:37am - RT @JuniperNetworks: Cyber systems are
October 1st at 12:48am - Oct. isd month 4creating awareness about
becoming increasingly important as they are under constant attack.
cyber security,use hashtag #SWI #NCSAM for all your security posts to
http://washingtonexaminer.com/cyberwar-n... #NCSAM via
join hands! #securitymyright
@KevinFitts
@securecities5
October 1st at 1:01am - RT @StaySafeOnline: And we are off! President
October 1st at 1:02am - Today sees the start of National Cyber Security
Barack Obama proclaims October National Cyber Security Awareness
Awareness Month #NCSAM Start it well by reviewing your password
Month #NCSAM http://t.co/2Ju
policy and schedule.
@CabarrusCounty
@Advent_IM
@Yaogwai
@smartjac
October 1st at 1:16am - #NCSAM on SecurityQuickThink :)
October 1st at 1:17am - Presidential Proclamation -- National
http://adventim.wordpress.com/security-q...
Cybersecurity Awareness Month, 2014 http://www.whitehouse.gov/thepress-offi... #NCSAM #cybersecurity
@Advent_IM
@Yaogwai
October 1st at 1:19am - Morning twitter chums! 1st of October already!!
October 1st at 1:19am - RT @Advent_IM: #NCSAM on
Start of Stoptober for some and national cyber security awareness
SecurityQuickThink :) http://adventim.wordpress.com/security-q...
month for all! #NCSAM

@Advent_IM_MD
@Advent_IM_MD
October 1st at 1:20am - RT @Advent_IM: Today sees the start of
October 1st at 1:21am - @Advent_IM #NCSAM before or after a cuppa
National Cyber Security Awareness Month #NCSAM Start it well by
and a danish pastry?
reviewing your password policy and s

@Advent_IM_MD
@Advent_IM_MD
October 1st at 1:24am - October 2014 marks the 11th Annual National
Cyber Security Awareness Month #cybersecurityawareness
@IanCyberGuru
October 1st at 1:45am - RT @actionfrauduk: 3 essential security tasks have you done them yet? http://nakedsecurity.sophos.com/2014/09/...
#NCSAM
@Advent_IM
October 1st at 1:50am - Don't forget it's National Cyber Security

Awareness Month. #NCSAM #cyberawareness #cyber #InfoSec
@TrustedIA
October 1st at 1:35am - RT @Yaogwai: Presidential Proclamation -National Cybersecurity Awareness Month, 2014
http://www.whitehouse.gov/the-press-offi... #NCSAM #cybersecurity
@Browsingprivacy
October 1st at 1:46am - It's National Cyber Security Awareness Month in

the USA http://www.dhs.gov/national-cyber-securi... - but the message is
needed everywhere #NCSAM
@StuartRance
October 1st at 1:53am - CYBER SECURITY:This week, the USA

government has organized a National Cyber Security Awareness Month
dubbed STOP. THINK.CONNECT Am just thinking aloud and concerned
as a country whether we can also learn something from this awareness
campaign.The purpose for this is to reflect on the importance of cyber
security and to engage the country about the importance of taking steps
to be safe online.Looking at the issues to be covered with this promotion
of Stop.Think.Connect about online safety, i realized that we also need
to address;1.
William Molo
October 1st at 2:02am - RT @Advent_IM: Today sees the start of
October 1st at 2:07am - National Cyber Security Awareness Month PSA
National Cyber Security Awareness Month #NCSAM Start it well by
Campaign - IT Business Net http://hackalertnews.tumblr.com/post/988...
reviewing your password policy and s
#HAN
@CVCareerCathy
@HackAlertNews
October 1st at 2:22am - RT @Advent_IM: RT @actionfrauduk: 3
October 1st at 2:28am - Today our #NCSAM thoughts are with
essential security tasks - have you done them yet?
passwords. Do you have a schedule and methodology for choosing and
http://nakedsecurity.sophos.com/2014/09/... #NCSAM
changing passwords? Today's the day!
@Advent_IM_MD
@Advent_IM
October 1st at 2:40am - @cyberstreetwise @RiskObscurity There is
going to be a ton going on this month, be sure to keep up with #NCSAM
for more info.
@USEmbVilnius
@tnlebaron
October 1st at 2:40am - 3rd book in series now available -> Adventures
October 1st at 2:42am - RT @ISACANews: .@RobertEStroud shares
Beyond the Screen! Get your copy today! #NCSAM #digcit
ideas on how to get involved with #NCSAM and #CyberSecMonth this
http://www.amazon.com/gp/product/0982796...
October. http://www.youtube.com/watch?v=hHNhEzhOU...
@SavvyCyberKids
@tnlebaron
October 1st at 2:53am - RT @cyber_patriot: Happy National Cyber
Security Awareness Month (#NCSAM)! Have you talked about
#onlinesafety? Learn how: http://t.co/Hcig
@PamelaW2012
@PamelaW2012
October 1st at 2:54am - RT @StaySafeOnline: Getting excited for the
October 1st at 2:54am - Happy National #Cyber Security Month!!! We're
#NCSAM 2014 launch event tomorrow! Learn more & check out the
in #Nashville today to kick it off with our members and partners
livestream starting @10AM ET: htt
@NASCIO & @DHSgov! #NCSAM
@PamelaW2012
October 1st at 2:55am - October is National Cyber Security Awareness

month. Got 5 minutes? Check out our safety tips:
http://readywisconsin.wi.gov
@ReadyWisconsin
October 1st at 2:56am - RT @SavvyCyberKids: 3rd book in series now

available -> Adventures Beyond the Screen! Get your copy today!
#NCSAM #digcit http://t.co/Ch3L3
@PamelaW2012
October 1st at 2:56am - RT @ITI_TechTweets: TOMORROW:

@ITI_TechTweets & @kslaw kick off #NCSAM at 2014 Cybersecurity
Summit! Join the conversation: #CyberSummit ht
@PamelaW2012
@CISecurity
October 1st at 2:55am - RT @CISecurity: Happy National #Cyber

Security Month!!! We're in #Nashville today to kick it off with our
members and partners @NASCIO & @D
@BruceHallas
October 1st at 2:56am - RT @ReadyWisconsin: October is National

Cyber Security Awareness month. Got 5 minutes? Check out our safety
tips: http://readywisconsin.wi.gov
@Academy911
October 1st at 3:05am - Today is the start of Nat'l Bullying Prevention

Month. We'll be sharing tips each day to prevent cyberbullying. RT &
spread the word! #NCSAM
@SecurlyInc
October 1st at 3:08am - Awareness campaigns like #NCSAM help you
October 1st at 3:25am - RT @STOPTHNKCONNECT: There are plenty
avoid scams like this one...this is not my bank. Do NOT click the link!!!
of ways to get involved in #NCSAM 2014! Check it out!
http://twitter.com/RNMc3/status/51725478...
#SharedResponsibility http://twitter.com/STOPTHNKCONNECT/statu...
@RNMc3
@Path2Protection
October 1st at 3:28am - RT @ISACANews: ISACA is proud to be a

champion of #cybersecurity. Find out how you can get involved:

http://www.youtube.com/watch?v=hHNhEzhOU... #NCSAM #CyberSe
@LindaJSala
@BAntwione

October 1st at 3:40am - Watch National Cyber Security Awareness

Month's NCSAM 2014 Launch on Livestream.com. NCSAM 2014
Launch by National Cyber Security Awareness Month
@RamiroMacias
Stelios Dasos

@monroke6
October 1st at 3:49am - RT @tnlebaron: @cyberstreetwise

@RiskObscurity There is going to be a ton going on this month, be sure
to keep up with #NCSAM for more info.
@Advent_IM
October 1st at 3:57am - Today is the first day of National Cyber Security

Awareness Month (#NCSAM!) Securing the Internet is our shared...

http://www.onguardonline.gov/topics/prot...
@Secarma
@uwptechhelpdesk
October 1st at 3:59am - Oct is US National Cyber Security Awareness
October 1st at 3:59am - Its the start of National Cyber Security
Month (#NCSAM!) Talk to your kids about online safety. Go to

http://www.onguardonline.gov/topics/prot... for tips.
Awareness Month #NCSAM http://staysafeonline.org/ncsam

#staysafeonline
@AdroitCyber
@Secarma
October 1st at 4:00am - Today is the first day of National Cybersecurity
October 1st at 4:00am - Check out "5 Ways to Stop Cyberbullies" by
Awareness Month! Explore how to get involved.

http://www.youtube.com/watch?v=hHNhEzhOU... #NCSAM
@CommonSense https://www.commonsensemedia.org/videos/...; RT
and join the movement to prevent bullying #NCSAM
@ISACANews
@SecurlyInc
October 1st at 4:00am - RT @ISACANews: Today is the first day of

National Cybersecurity Awareness Month! Explore how to get involved.
October 1st at 4:01am - October is National Cyber Security Awareness

Month. Stop. Think. Connect. http://www.dhs.gov/national-cyber-securi...
#NCSAM @cyber @redsealnetworks
@kairoer
October 1st at 4:03am - .@secarma And to celebrate I have new

firewalls and a new shredder! :-D #NCSAM
@rhueladams

@phpGargoyle
@DanRetz
October 1st at 4:10am - In support of #NCSAM, we will be posting

interesting security facts throughout the month.
October 1st at 4:14am - RT @CISecurity: Happy National #Cyber

Security Month!!! We're in #Nashville today to kick it off with our
members and partners @NASCIO & @D

@CSDTechBytes
@NASCIO
October 1st at 4:15am - National Cyber Security Awareness Month
October 1st at 4:15am - #Net2 Safer Internet Events in October 2014:
#NCSAM kicks off today! Visit us at the @TECHcenter today, 11am-1pm,

for fun activities & giveaways!
Cameroon, Burkina Faso, Kenya and USA.

https://session.wikispaces.com/1/auth/au... #ncsam #Net2
@Safer_Online
@TempleTech
@NetSquared
October 1st at 4:16am - RT @ISACANews: ISACA is proud to be a
October 1st at 4:16am - Happy National Cyber Security Awareness
champion of #cybersecurity. Find out how you can get involved:

http://www.youtube.com/watch?v=hHNhEzhOU... #NCSAM #CyberSe
Month (#NCSAM)! Teach your kids about #onlinesafety. Learn how:

http://www.onguardonline.gov/topics/prot...
@NunoMMFernandes
@rossamoore


@baldeagle
@IA_Mastery
October 1st at 4:23am - WELCOME TO NATIONAL CYBER SECURITY
AWARENESS MONTH! http://www.ithaca.edu/intercom/article.p...

@ithacaintercom
@RossDBradley


@hksit
@MaoVergara
October 1st at 4:32am - Today is the 1st day of Nat'l Cyber Security
Awareness Month #NCSAM #stopthinkconnect -
October 1st at 4:32am - RT @obriencasey: Today is the 1st day of Nat'l

Cyber Security Awareness Month #NCSAM #stopthinkconnect -
http://www.dhs.gov/national-cyber-securi...
http://www.dhs.gov/national-cyber-securi...
@obriencasey
@NatlCyberLeague
October 1st at 4:32am - RT @LockheedMartin: Start National

#Cybersecurity Awareness Month with a @washingtonpost panel
October 1st at 4:35am - PureVPN Supports

#NationalCyberSecurityAwarenessMonth #NCSAM
tomorrow: http://www.washingtonpost.com/blogs/post... #NCSAM http
http://www.purevpn.com/blog/purevpn-supp... via @purevpn
@DeniseSaiki
October 1st at 4:38am - It's good to see that our friends in the US are
taking action on cyber security. We support #NCSAM
@cyberstreetwise
@shaunkevin340

@ecc101
October 1st at 4:48am - RT @TempleTech: National Cyber Security
Awareness Month #NCSAM kicks off today! Visit us at the @TECHcenter

today, 11am-1pm, for fun activi

@LeoNel
@SirJovi
@LeoNel
@SirJovi
October 1st at 4:49am - RT @shaunkevin340: PureVPN Supports
October 1st at 4:49am - National Cyber Security Awareness Month
2014: http://www.dhs.gov/national-cyber-securi...
@MassCyberAlerts
@zivot12

October 1st at 4:50am - Happy National Cyber Security Awareness

Month (#NCSAM)! Have you talked to your kids about #onlinesafety?
Learn how: http://www.onguardonline.gov/topics/prot...
@dillec
@VIRSIG_NYC

October 1st at 4:50am - Recently the National Cyber Security Alliance

(NCSA) and AT&T teamed up to discuss online safety with community
members at the PUENTE Learning Center in Boyl...Y369 The National

Cyber Security Alliance and AT&T Discuss Online Security
@mazda55
Kailash Kol
October 1st at 4:51am - IP cameras can keep an eye on your home or
biz when you're away. Learn how to shop for them & use them safely:
http://www.onguardonline.gov/articles/03... #NCSAM
@VIRSIG_NYC
@DeepuNaughty1

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BYU

NCSA month Social Landscape

NCSA month Social Landscape

September 30, 2014 at 11pm - October 31, 2014 at 10pm

informal motto, ''in the nation's...

There were 53,840 mentions

Peak: 420 mentions on October 30th at 12pm

Most shared Negative mention:

Did You Know? October is National Cyber

The Top 10 Influencers are interested in

1,918 mentions shared "october"

The highest number of mentions

In the same timeframe, those mentions spread

Washington, D.C., Kansas and Virginia had

Original mentions had a potential of reaching

September 30, 2014 at 11pm - October 31, 2014 at 10pm

NCSA month Social Landscape

September 30, 2014 at 11pm - October 31, 2014 at 10pm

Start of Awareness Month

Content Source Breakdown

90.64% (48,801 mentions)

9.2% (4,953 mentions)

0.16% (86 mentions)

Original mentions had a potential of reaching

@Dropbox, who posted on October 9th at

On October 3rd at 12:50pm

The most popular mention appeared on

Tips to help you stay protected against

Join law enforcement professionals around

September 30, 2014 at 11pm - October 31, 2014 at 10pm

Did You Know? October is National Cyber

NCSA month Social Landscape

September 30, 2014 at 11pm - October 31, 2014 at 10pm

The biggest sentiment gap

On Thursday the 2nd of October at

Negative sentiment peaked with

Most shared Positive mention:

Most shared Negative mention:

FBI #Cyber Most Wanted: Help bring these

Did You Know? October is National Cyber

The lists to the right show the

Official Twitter Page of the FBI. If you have a tip,

Welcome to the official AIG page. A leading

Sharing Positive Sentiment

Sharing Negative Sentiment

STOP THINK CONNECT

September 30, 2014 at 11pm - October 31, 2014 at 10pm

NCSA month Social Landscape

September 30, 2014 at 11pm - October 31, 2014 at 10pm

October 21st at 1:04pm

October 19th at 4:04pm

RT @GoGatorsUFIT: Essential security apps for your smartphone and tablet |

October 30th at 11:51am

RT @NSF: 'X-ray' tool developed by @Columbia's Roxana Geambasu shows

Florida State Univ.

October 31st at 1:39pm

October 2nd at 8:04am

October 6th at 1:30pm

RT @usnistgov: The 1st Twitter chat of National Cyber Security Awareness

#ProTip: MT @templetech: #NCSAM Protect your personal info. Create separate

October 14th at 1:59pm

Good month to join Clickaholics Anonymous: 12 Steps to stay safe online: