Pertemuan 2

Bistrat
Strategic competitiveness competitive advantage
Exit the cost waac -- Cost of debt and cost of equity

Changing global market oppo in emerging market sosio culture condition

Green sustainablity waste reduction
Economy 1 GDP INFLASI INTEREST NUMBER EMPLOYEEMENT
PHYSICAL GREEN CONCERN GLOBAL WARMING
SOCIO CULTURE BEDA KEBUTUHAN
GLOBAL DECLINING CIGARRETE OR INCREASING
TECH SMOKELESS TOBACCO UNHARMFUL TO THE HEALTH, COOPERATIVENESS
PHILIP MORRIS
LEGAL
(7 SEGMENT)

A. GENERAL
KONDISI YANG TDK TERPENGARUH LANGSUNG 7 SEGMENT (DIATS)
B. INDUSTRY
DIRECT EFEK 5PORTER ANALYSIS
C. COMPETITOR

1. NEW ENTRANCE
MANFFAT TAU INDUSTRY ANALYSIS ATTRACTIVE INDUSTRY BASED ON 5
PORTER
MORE ATTRACTIVE MORE PROFITABLE
LESS ATTRACTIVE LESS PROFITABLE
WHICH ONE EXAMPLE ATTRACTIVE INDUSTRY? IT --- ENTERING TO
INDUSTRY BISA KIRA2 PPROFITNYA BERAPA
LOW TRHREAT NEW ENTRANT GOOD GA ADA PESAING
BARGAINING POWER OF SUPPLIER HIGH AIR BUS DAN BOEING
MANY SUBSTITUTE TRANSPORTATYON SELAIN PESAWAT TERBAN

RIVALRY HIGH INTENSY GARUDA, AIR ASIA

LEARNING CURVE EFICIENCY COMPANY
INCREMENTAL EFICIENCY AND INCREASE ...
MAU MASUK PASAR HARUS UNIK PUNYA KEMAMPUAN YANG BERBEDA HIGH
BARRIER TO ENTRY
LOYAL CONSUMER HIGH SWITCHING COST
EXAMPLE : MICROSOFT TO LINUX
ERP SAP
ACCESS TO DISTRIBUTION CHANNEL : ERAT HUBUNGANNYA JADI MAU ADA
YANG MASUK SUSAH
COST DISADVANTAHES INDEN OF SCALE LOCATION, PROVERTY
TECHNOLOGY
STRATEGIC LOCATION : INDOMARET VS ALFAMART
NOODLE INDUSTRY EXPECTED RETALIATION
MIE SEDAP TARGET YOUTH LAUCHING BARU LAGI
BIKIN MUSUH PADAHAL MASIH ANAK COMPANYYNYA
BARGAINING POWER SUPPLIER
FORWARD INTEGRATION : ENGINE FOR AIR TRANSPORTATION
COMERCIAL DAN BUSINESS MARKET
BANKING INDUSTRY : BCA LOAN : UTANG NYA SEBAGIAN BESAR
BARGAINING POWER BUYER TINGGI
LOW SWITCHING COST : MINERAL WATER
BARGAINING PPWER OF BUYER : BACKWARD INTEGRATION VIRGIN
AIRLINES.
HIGH STRATEGIC STAKES IT SAMSUNG LEADER IT: ADA PRECISE TO THE
COMPANIES
HIGH EXIT BARRIER MERPATI DOESNT EXIST DIFFICULT GOVERN TO
CLOSE SINCE MERPATI IS NATIONAL CARRIER
COMPETITIOR ANALYSIS
MC DONALDS
CORPORATE LEVEL STRATEGY RELATED POSITION, DIVERSIFICATION OF
BUSINESS UNITS
BUSINESS LEVEL STRATEGY EX: BAKRIE BROTHERS, HOW TO
COORDINATE PORTERS COMPETITIVE STTRATEGY, STRATEGIC ALLIANCE,
LICENSE.
HARUS SALING SUPPORT DARI BAWAH KE LEVEL ATAS, HARUS KONSISTEN
JUGA
DIAMOND STRATEGY ?
FLAKING STRATEGY : CARI KELEMAHAN MUSUH, ITU LOW LEVEL STRATEGY
POSESSING IGNORE POSITION RIVAL

GERILLA STRATEGY : STRONG POIN OF THE ENEMY

HEAD TO HEAD ATTACK AIRLINES INDUSTRY
MANUFERING STRATEGY LOW STRATEGY
DIAMOND STRATEGY INCLUDE 3 LEVEL STRATEGY NOT GO ANYWHERE
DONT FORGET THIS CONCEPT
HOW MANY COMPENTENCIES THAT COMPANY SHOULD WILL? 3-5 CORE
COMPETENCIES
CORE COMPENTENCIES OF SINGAPORE: HUMAN RESOURCE ,
TECHNOLOGY, INFRASTRUCTURE