100TH ANNUAL C ONFE RE NC E

ACCESS INNOVATION ENGAGEMENT

A CENT U R Y O F
RE INV EN T I N G HI G H E R E DU C AT I O N
g March 30 ~ April 1, 2015 g

WA S H I NG T O N , D C
1915 2 015

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MONDAY, MARCH 30, 2015

8 A.M.NOON
LEADERSHIP MEETINGS
11:30 A.M.12:45 P.M.
UPCEA PAST PRESIDENTS LUNCH
NOON1 P.M.
WELCOME LUNCH FOR NEW MEMBERS, NON-MEMBER ATTENDEES,
AND FIRST-TIME ATTENDEES
12:30 P.M.
OPENING GENERAL SESSION
DR. JILL BIDEN
2:303 P.M.
NETWORKING BREAK
34 P.M.
CONCURRENT SESSIONS I

CONTINUING PROFESSIONAL AND INTERNATIONAL EDUCATION:

SHARED COMPETENCIES
GERALDINE DE BERLY SYRACUSE UNIVERSITY

FRONT AND CENTER ON THE HIGHER ED STAGE:

ALTERNATE ENROLLMENT MARKETS
AND RESPONSIVE LEADERSHIP
KAREN SIBLEY BROWN UNIVERSITY
CYNTHIA BELLVEAU UNIVERSITY OF VERMONT
ANNE-MARIE BRINSMEAD RYERSON UNIVERSITY
ALEX FERWORN RYERSON UNIVERSITY

PATHWAY TO DEGREE COMPLETION:

A SYSTEMATIC APPROACH TO ASSISTING
NEAR DEGREE COMPLETERS

ELIZABETH MULHERRIN UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE

PERSHAIL YOUNG UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE

STRATEGIC PROGRAM DEVELOPMENT

URSULA BECHERT UNIVERSITY OF PENNSYLVANIA

TRANSFORMING STUDENT LEARNING: PROGRAM DESIGN,

OPEN RESOURCES, AND A NEW ROLE FOR FACULTY
KARA VAN DAM UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
ARIC KRAUSE UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE

UNIVERSITY TO BUSINESS (U2B):

UNDERSTANDING AND MANAGING SOCIAL MEDIA,
THE SALES CYCLE, AND PROPOSAL PROCESS
TO GROW PARTNERSHIPS

Best in Show South NONCREDIT

LISA VERMA LOUISIANA STATE UNIVERSITY

JANIES SITZES NORTH CAROLINA STATE UNIVERSITY
ANDREW BILLINGSLEY NORTH CAROLINA STATE UNIVERSITY
EMMANUEL SARRIS CONTINUING EDUCATION CONSULTANT, JENZABAR
JASON CURRIER JENZABAR

P
EGY

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THE OPENING DOOR: PROFESSIONAL, CONTINUING,

AND ONLINE EDUCATION LEADERSHIPS EMERGING PATHWAY
TO HIGHER EDUCATIONS C-SUITE
JOHN LABRIE NORTHEASTERN UNIVERSITY
SEAN GALLAGHER NORTHEASTERN UNIVERSITY

SMALL INSTITUTIONS ROUNDTABLE

SMALL

ORLANDO TAYLOR FIELDING GRADUATE UNIVERSITY

WILLIE BRAGG MORGAN STATE UNIVERSITY
KATHY MARTIN LEWIS-CLARK STATE COLLEGE
JOY HADLEY STETSON UNIVERSITY

LEARNER-CENTRIC: THE NEW NORMAL

KATIE BLOT BLACKBOARD, INC.

ROBERT J. HANSEN UPCEA
44:30 P.M.
NETWORKING BREAK
4:305:30 P.M.
CONCURRENT SESSIONS II

BREAKING GROUND ON AN INTENSIVE ENGLISH PROGRAM:

SMALL INSTITUTION SUCCESS

SMALL

MICHAEL SHAUGHNESSY WASHINGTON & JEFFERSON COLLEGE

DANA POOLE WASHINGTON & JEFFERSON COLLEGE

IMPROVING YOUR BOTTOM LINE:

BUSINESS DEVELOPMENT AND STRATEGIC INVESTMENTS
KIM SIEGENTHALER UNIVERSITY OF MISSOURI
STACY SNOW UNIVERSITY OF MISSOURI
JODI WATERHOUSE UNIVERSITY OF SAN DIEGO

REVITALIZE YOUR PROGRAMMING:

A NEW PERSPECTIVE ON COMMUNITY ENGAGEMENT
GIANA RODRIGUEZ SAN DIEGO STATE UNIVERSITY
LESLIE REILLY SAN DIEGO STATE UNIVERSITY

LEVERAGING THE POWER OF COLLABORATION

TO DEVELOP AN ONLINE PROFESSIONAL DEVELOPMENT MODEL
RYAN ANDERSON UNIVERSITY OF WISCONSIN, EXTENSION
TERRY TAO UNIVERSITY OF WISCONSIN, EXTENSION

HYBRID STRATEGIES FOR CENTRALIZED/DECENTRALIZED

ONLINE PROGRAM SUPPORT AND SERVICES
KAREN ZANNINI BULL SYRACUSE UNIVERSITY
MICHAEL J. FRASCIELLO SYRACUSE UNIVERSITY
VICTORIA WILLIAMS SYRACUSE UNIVERSITY

WHAT THE HECK IS THIS THING CALLED ENGAGEMENT?

AND, WHAT SHOULD IT LOOK LIKE?
NICHOLAS SWARTZ JAMES MADISON UNIVERSITY
CAROL FLEMING JAMES MADISON UNIVERSITY

LOCAL LEADERS: COLLABORATION THAT DRIVES INNOVATION

SARAH THOMPSON CATHOLIC UNIVERSITY

ARIC KRAUSE UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
CAROLA WEIL AMERICAN UNIVERSITY
KELLY OTTER GEORGETOWN UNIVERSITY

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BARRIERS TO ONLINE STUDENT RETENTION

AND STRATEGIES TO OVERCOME THEM

Best in Show West

JASON LEMON UNIVERSITY OF SAN DIEGO

ROXANNE MORRISON UNIVERSITY OF SAN DIEGO

Innovation Roundtables

AN INTERNATIONAL EDUCATOR IN VIETNAM:

INFORMATION, INSIGHTS & (OCCASIONALLY) INTRIGUE
MARK ASHWILL CAPSTONE VIETNAM
SCHOLARSHIP OF CONTINUING EDUCATION:
MOVING IDEAS AND QUESTIONS TOWARDS PUBLICATION
SARAH MACDONALD JAMES MADISON UNIVERSITY
JENNIFER HUMBER UNIVERSITY OF ALABAMA
HOW SEO + CONTENT MARKETING KILLED YOUR HOME PAGE
(AND WHY THATS A GOOD THING)
LESLIE HELMUTH HARVARD UNIVERSITY
ANDREW GARBERSON LUNAMETRICS
BUILDING BRIDGES: ENROLLMENT RETENTION AND ADVISING
ADRIENNE FRANCIOSI LASELL COLLEGE
GILLIAN STANLEY LASELL COLLEGE
THE HISPANIC ADULT LEARNER:
KEYS TO INNOVATION AND RETENTION
AMY RELL REGIS UNIVERSITY
IS PARTNERING TO PERFECTION POSSIBLE?
THE INS & OUTS OF EFFECTIVE PARTNERING FOR SUCCESS
MARSHA HAM UNIVERSITY OF NEW HAVEN
SUSAN KRYCZKA EXCELSIOR COLLEGE
NICOLE FOERSCHLER HORN JMH CONSULTING
NAVIGATING CHANGE IN THE FACE OF RESISTANCE:
ONLINE LANGUAGE TEACHING IN THE 21ST CENTURY
LISA TEMPLETON OREGON STATE UNIVERSITY
SUSANA RIVERA-MILLS OREGON STATE UNIVERSITY
SEBASTIAN HEIDUSCHKE OREGON STATE UNIVERSITY
WHAT STUDENTS WANT YOU TO KNOW ABOUT COURSE DESIGN
AMY PILCHER IOWA STATE UNIVERSITY
BUILDING SUCCESSFUL CAMPUS/COMMUNITY PARTNERSHIPS:
LESSONS LEARNED
STANLEY WEISNER UC BERKELEY
RAMU NAGAPPAN UC BERKELEY
PATRICK BROWN UC BERKELEY

68 P.M.
OPENING RECEPTION IN EXHIBIT HALL

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TUESDAY, MARCH 31, 2015

89 A.M.
BREAKFAST AND CONCURRENT SESSIONS III

THE ROLE OF SOCIAL NETWORKS IN

INTERNATIONAL EDUCATION: A HYBRID APPROACH

BARBARA SCHWARTZ-BECHET NORTHERN ILLINOIS UNIVERSITY

BUILDING BLOCKS FOR CONTINUING EDUCATION

PROFESSIONALS: A FRESH LOOK AT COMPETENCIES

JENNI MURPHY CALIFORNIA STATE UNIVERSITY, SACRAMENTO

SHELIA THOMAS CALIFORNIA STATE UNIVERSITY
CAROLYN MCKNIGHT UNIVERSITY OF KANSAS
ERIC BULLARD CALIFORNIA STATE UNIVERSITY, LOS ANGELES
CHRISTINE IRON CALIFORNIA STATE UNIVERSITY, SACRAMENTO

YOU KNOW, ITS NOT REALLY A DASHBOARD SELECTING

AND SHARING METRICS TOWARD DATA-DRIVEN DECISIONS
JAMES CAMPBELL UNIVERSITY OF RICHMOND
DANIEL HOCUTT UNIVERSITY OF RICHMOND
PHIL MELITA UNIVERSITY OF RICHMOND

STUDENT PERSISTENCE AS A THREE-TIERED APPROACH

WALTER PEARSON LOYOLA UNIVERSITY CHICAGO

JEANNE WIDEN LOYOLA UNIVERSITY CHICAGO
AMY JORDAN LOYOLA UNIVERSITY CHICAGO

SYNCHRONIZING DISTANCE EDUCATION

AT A LARGE PUBLIC INSTITUTION

Best in Show Central

ROBERT GRIFFITHS OHIO STATE UNIVERSITY

JENNIFER SIMMONS OHIO STATE UNIVERSITY

THE CITY OF MADISON AND TULANE UNIVERSITY:

A PARTNERSHIP
RICK MARKSBURY TULANE UNIVERSITY
STEVE VASSALLO THE CITY OF MADISON, MISSISSIPPI

ADVOCACY PANEL: COMMUNICATING INSTITUTIONAL

NEEDS AT THE FEDERAL POLICY LEVEL

FRANCINE PFEIFFER RUTGERS UNIVERSITY

ERIC PERSONS SYRACUSE UNIVERSITY
SARAH DUFENDACH UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE

CONTINUING THE CONVERSATION:

BUSINESS MODEL MEETS INNOVATION
Hosted by UPCEA and NACUBO

ONLINE LEADERSHIP AND THE C-SUITE

JOHN WALDA NACUBO

ROBERT J. HANSEN UPCEA

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9:1510:15 A.M.
GENERAL SESSION

THE STATE OF THE ONLINE UNIVERSITY: WHAT LIES AHEAD?

PAUL J. LEBLANC SOUTHERN NEW HAMPSHIRE UNIVERSITY
10:1510:45 A.M.
NETWORKING BREAK
11 A.M. 12:15 P.M.
UPCEA NETWORK SESSIONS AND AWARDS PRESENTATIONS
INTERNATIONAL NETWORK
LEADERSHIP AND STRATEGY NETWORK
MARKETING, ENROLLMENT, AND STUDENT SERVICES NETWORK
ONLINE MANAGEMENT AND DESIGN NETWORK
OUTREACH, ENGAGEMENT AND ECONOMIC DEVELOPMENT NETWORK
PROGRAM INNOVATION NETWORK
NETWORK FOR SMALL AND SPECIALIZED INSTITUTIONS
12:302 P.M.
GENERAL SESSION

LUNCH AND STATE OF THE ASSOCIATION & AWARDS

BEA GONZALEZ SYRACUSE UNIVERSITY; UPCEA PRESIDENT, 20142015

2:153:15 PM
CONCURRENT SESSIONS IV

ONLINE AND OVERSEAS: TALES FROM FOUR INSTITUTIONS

SOMA CHAKRABARTI UNIVERSITY OF DELAWARE

ROBERT WAGNER UTAH STATE UNIVERSITY
TERRENCE GRAHAM CALIFORNIA STATE UNIVERSITY, LONG BEACH
DENNIS MAXEY UNIVERSITY OF MASSACHUSETTS, BOSTON

ORGANIZATIONAL CHANGE: A MODEL MOVING FORWARD

SMALL

VICKIE COOK UNIVERSITY OF ILLINOIS, SPRINGFIELD

ADAM FEIN UNIVERSITY OF ILLINOIS, URBANA CHAMPAIGN
FAYE LESHT UNIVERSITY OF ILLINOIS, URBANA CHAMPAIGN
RAY SCHROEDER UNIVERSITY OF ILLINOIS, SPRINGFIELD AND UPCEA

NUTS & BOLTS: BUILDING A

RETENTION PLAN FOR ADULT LEARNERS
MEGAN DELONG MERCER UNIVERSITY
MELISSA CRUZ MERCER UNIVERSITY
AMANDA BENTLEY MERCER UNIVERSITY

WHAT KIND OF PROJECT MANAGER AM I?

JENNIFER CARTER VIRGINIA TECH

FACULTY DEVELOPMENT AND INSTRUCTIONAL DESIGN:

A SUITABLE MARRIAGE?
JOHN HOWARD SOUTH DAKOTA STATE UNIVERSITY

A CASE STUDY OF COMMUNITY PARTNERSHIP:

SHOULD WE DO IT AGAIN?
KATHY LAING UNIVERSITY OF RICHMOND

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POLICY BRIEFING

CHRIS MURRAY THOMPSON COBURN, LLC

VINCE SAMPSON COOLEY, LLC

FOUR CORE PRINCIPLES

FOR ALTERNATE FORMAT PROGRAMS

Best in Show Mid-Atlantic

PAUL NARDONE MISERICORDIA UNIVERSITY

BARBARA LEGGAT MISERICORDIA UNIVERSITY

PLA PRIMER

MARY BETH LAKIN ACE

3:153:45 P.M.
NETWORKING BREAK
3:454:45 P.M.
CONCURRENT SESSIONS V

S ynch DL: EXPOSITION AND DEVELOPMENT

OF A SYNCHRONOUS ONLINE METHODOLOGY

NONCREDIT

LALITHA SUBRAMANIAN UNIVERSITY OF WASHINGTON

NAOMI BOGENSCHUTZ UNIVERSITY OF WASHINGTON
ERIK BANSLEBEN UNIVERSITY OF WASHINGTON

LEADERSHIP FROM THE GROUND UP:

SMALL SCHOOL EXPERIENCES

SMALL

EMILY RICHARDSON QUEENS UNIVERSITY OF CHARLOTTE

HARRY STARN CALIFORNIA LUTHERAN UNIVERSITY
MICHAEL SHAUGHNESSY WASHINGTON & JEFFERSON COLLEGE

ADULT STUDENT GAINS: MEASURING AND

COMMUNICATING THE IMPACT AND VALUE
OF CREDIT CREDENTIALS TO THE PROSPECT
JIM FONG UPCEA
AMANDA MASON-SINGH HOBSONS

BEYOND BUILDING BRIDGES: CONNECTING PK-12,

POSTSECONDARY AND COMMUNITY LEADERSHIP
WITH A P20+ APPROACH
TERESA CLARK MURRAY STATE UNIVERSITY
JENNIFER WYATT MURRAY STATE UNIVERSITY
RANDY WILSON MURRAY STATE UNIVERSITY

ADVISORY GROUPS: ROLES, RESPONSIBILITIES, AND PITFALLS

KIM L. SIEGENTHALER UNIVERSITY OF MISSOURI

MELINDA STEAMS THE PENNSYLVANIA STATE UNIVERSITY
WILLIAM MCCLURE UNIVERSITY OF MASSACHUSETTS, AMHERST
JULIE URANIS WESTERN KENTUCKY UNIVERSITY

EXPLORING THE WORLD OF INCUBATION

IN HIGHER EDUCATION

KAREN GIRTON-SNYDER HIGHER EDUCATION CONSULTANT

IAN GARDNER LOS ANGELES CLEANTECH INCUBATOR
JULIA POTTER CALIFORNIA STATE UNIVERSITY NORTHRIDGE

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FROM PYRAMIDS TO PUZZLES:

BUILDING AN EMPOWERED ADMINISTRATIVE TEAM
AMY LEVINE GEORGETOWN UNIVERSITY
KYLE BURNS GEORGETOWN UNIVERSITY

SARA UPDATE: THE STATE AUTHORIZATION

RECIPROCITY AGREEMENT

Best in Show New England

MICHAEL LEAMY FITCHBURG STATE UNIVERSITY

CATHERINE CANNEY FITCHBURG STATE UNIVERSITY
KILEY DANCHISE-CURTIS NEW ENGLAND BOARD OF HIGHER EDUCATION

CIO AND PCO DEAN ROUNDTABLE

Hosted by UPCEA and EDUCAUSE

ONLINE LEADERSHIP AND THE C-SUITE

RAY SCHROEDER UNIVERSITY OF ILLINOIS, SPRINGFIELD; UPCEA

MICHAEL HITES UNIVERSITY OF ILLINOIS SYSTEM
56:30 P.M.
RECEPTION HIGHLIGHTING THE FIVE UPCEA REGIONS
7 P.M.
DINNER GROUPS MEET IN THE LOBBY

MARK YOUR CALENDARS

Key Dates for Engagement with UPCEA
2015
JUNE 1718
Online Leadership Roundtable: The Forum for Chief Online Learning Officers
Boston, Massachusetts
NOVEMBER 4 6
24th Annual Marketing and Enrollment Management Seminar
Denver, Colorado

2016
APRIL 6 8
UPCEA 101st Annual Conference
San Diego, California

2017
MARCH 2224
UPCEA 102nd Annual Conference
Chicago, Illinois

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WEDNESDAY, APRIL 1, 2015

89 A.M.
BREAKFAST AND REGIONAL SESSIONS
CENTRAL REGION
MID-ATLANTIC REGION
NEW ENGLAND REGION
SOUTH REGION
WEST REGION
99:45 A.M.
GENERAL SESSION

A CENTENNIAL CONVERSATION

DANIEL SHANNON UNIVERSITY OF CHICAGO

ROBERT WILTENBURG WASHINGTON UNIVERSITY IN ST. LOUIS
MARIE CINI UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
9:4510:30 A.M.
GENERAL SESSION

ENTERING THE SHIFT AGE

DAVID HOULE FUTURIST
10:3011 A.M.
NETWORKING BREAK
11 A.M. NOON
CONCURRENT SESSIONS VI

INTERNATIONAL PARTNERSHIP: OUTCOMES WORTH THE EFFORT

KAREN SIBLEY BROWN UNIVERSITY

TBD IE BUSINESS SCHOOL, MADRID
PAT MCHUGH BROWN UNIVERSITY

NON-CREDIT DEPARTMENT BEST PRACTICES WORKSHOP

NONCREDIT

KELLY NEWELL WASHINGTON STATE UNIVERSITY

TOP FIVE STRATEGIC MISTAKES IN ONLINE MARKETING

LISA EMERY WESTERN MICHIGAN UNIVERSITY

JON HORN JMH CONSULTING

JEDI MIND TRICKS TO LIVEN UP ANY CLASSROOM

KIM MCGAW RICE UNIVERSITY

ONLINE MANAGEMENT: EMERGING TRENDS AND

NEW INITIATIVES

ELIZABETH LAVES WESTERN KENTUCKY UNIVERSITY

WILLIAM LYNCH DREXEL UNIVERSITY
LISA TEMPLETON OREGON STATE UNIVERSITY
RAY SCHROEDER UNIVERSITY OF ILLINOIS, SPRINGFIELD AND UPCEA

CREATING EFFECTIVE PARTNERSHIPS

WITH INSTITUTIONAL AND COMMUNITY PARTNERS
LIEM TRAN WENTWORTH INSTITUTE OF TECHNOLOGY

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THE FUTURE OF HIGHER EDUCATION: A PARADIGM IN FLUX

ROVY BRANON UNIVERSITY OF WASHINGTON

DAVID SCHEJBAL UNIVERSITY OF WISCONSIN

AN INTERACTIVE SESSION WITH FUTURIST DAVID HOULE

DAVID HOULE FUTURIST

12:15 1:15 P.M.

GENERAL SESSION AND CLOSING LUNCH

ACCESS, EDUCATION, AND TODAYS WORKFORCE

ANTHONY P. CARNEVALE GEORGETOWN UNIVERSITY
1:302 P.M.
TOWN HALL
2 P.M.
ADJOURN
35 P.M.
CAPITOL HILL TOUR
5:308 P.M.
UPCEA INTERNATIONAL BRIEFING (POST-CONFERENCE)

FOCUS ON SOUTHEAST ASIA: THAILAND, INDONESIA, VIETNAM

HIGHER EDUCATION IN CONTEXT

The International Briefing acts as a way to both inform the UPCEA membership
about important areas of international education as well as to serve as a
primer for a smaller group of members who travel to select locations based on
member demand and participant interest. The 2015 UPCEA International Briefing,
hosted as a post-conference to the 2015 UPCEA 100th Annual Conference,
will focus on programming opportunities between U.S. Institutions and entities
in Southeast Asia.

THURSDAY, APRIL 2, 2015

8 A.M. NOON
UPCEA INTERNATIONAL BRIEFING (POST-CONFERENCE) CONT.

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AC C ESS

I N N OVA T I O N

GROWTH

The UPCEA Center for Online Leadership and Strategy

(COLS) is dedicated to helping member institutions leverage
online education as a critical strategic asset, and to serving
as a valued resource for professional administrators charged
with building and sustaining successful programs.
COLS is focused on helping institutions best manage the
complicated enterprise of online education through this
dynamic period in higher education.

F I N D O U T M O R E T O D AY AT U P C E A . E D U / C O L S .

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