SALESMANSHIP

Qualities / Traits of Successful

Salesman

Good Personality
Mental Qualities
Good Behaviour
Knowledge
Ability to communicate & persuade
Persistence

According to Philip Kotler, the two

main qualities are:
Empathy
Persuasion

Other Qualities are:

Ability to estimate customers needs &
desires
Ambition
Appearance
Business Sense
Courtesy
Creativeness
Curiosity
Enthusiasm
Flexibility

Friendliness
Health
Integrity
Knowledge
Loyalty
Motivation
Originality
Self-starter
Speech

Roles of Sales Manager

Strategic Role
Relationship Management
Corporate Team Member
Team Leader
Channel Member
Monitoring & Control

Skills of Sales Manager

People Skills
Managing Skills
Technical Skills
Analytical Skills
Conceptual Skills

Scope of Activities in Sales Situation

Problem Solving activity for the
customer
Co-ordinating buyers & sellers
activities
Attending conventions
Attending trade-shows
Attending educational workshops
Keeping records