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Jack Stillman
THE LAW
In England, Wales and Northern Ireland the legal limit is;
35 microgrammes of alcohol per 100 millilitres of breath
80 milligrammes of alcohol in 100 millilitres of blood
107 milligrammes of alcohol per 100 millilitres of urine
HOWEVER
Not many people realise that these arent specific to everyone as it is not possible to
say how much alcohol you can drink and stay below the limit. The way alcohol affects
you depends on:
your weight,
A criminal record
A fine of up to
5,000
years
However, this list does not reflect the everyday consequences of being
caught drink driving which can include:
Job loss
USA
MY IDEA
MY IDEA
MY IDEA
MY ADVERT
The next slide is of my completed drink driving advert. It follows my main idea of
having two teenagers drink then go out driving.
My
COSTS
If my advert was on ITV
615,840.
out if there was any part of country that typically has more drunk driving
accidents, although I soon found out that this wasnt the case.
Although anyone who can drive may drink drive, my advert was only originally aimed at a certain demographic,
but from a variety of surveys I created, I found out that; 1. The age my advert should be aimed at was
either 17-25 or 40+. 2. The social category that they would be in would be A, C1, C2 and E.
3. The advert would be aimed at both Male and Females and not one specific gender.
After analysing my results and comparing them to my original plan, I found that I should look
to aim my advert towards those of 40+ and not just 17-24, my advert should be aimed at all
social classes and not specifically students and also both male and females should be
informed.
MUSIC CHOSEN
The
selecting this song was that it is a very serious and also sad piece of
music. Which fits in well with the style of my advert.
REGULATIONS