FCB (advertising agency)

Foote, Cone & Belding, aka FCB, is one of the largest global advertising agency networks.[1] It
is owned by Interpublic Group and was formed by the 2006 merger of the original Foote, Cone &
Belding (FCB) and Draft, adopting the name Draftfcb until 2014. Although the merger of the two
agencies is fairly young, the origins of the conglomerate date back to 1873, with the opening of
Lord & Thomas ad agency, which later became Foote, Cone, & Belding. The Interpublic Group is
one of the big four agency holdings conglomerates, the others being Publicis, WPP,
and Omnicom.

FCB

Type

Subsidiary

Industry

Advertising

Genre

Advertising agency

Founded

1873 (as Lord & Thomas)

Headquarters

New York, Chicago

Number of locations

90 countries

Area served

Worldwide

Key people

Howard Draft
Executive Chairman

Carter Murray
Chief Executive Officer

Jonathan Harries
Vice Chairman Emeritus &
Executive Advisor, Global Creative

Neil Miller

COO

Services

Marketing communications

Employees

8,600

Parent

Interpublic Group of Companies

Website

www.fcb.com

Draftfcb-Ulka has been renamed FCBUlka Advertising in India. The development follows a global
corporate rebranding, whereby DraftFCB has been renamed FCB. The change of name came into
effect on 10 March 2014.
"The colors in the logo have been drawn from the colours of the flags of the world, symbolising the
heritage, equity and flavor of the local advertising company and the wide network reach. The diagonal
line through the letter B and the letter U of Ulka signifies the importance of the local brand name
alongside the global name," informed an agency statement.
Nagesh Alai, group chairman, FCBUlka, said, FCB has a tremendous 140 years equity globally and
in India Ulka has a 50 years-plus great heritage. FCBUlka will continue to deliver on the integrated
offering to its clients and stay focused on what it has been doing over the years - 'making brands
famous and making clients rich'.