TABLE OF CONTENTS

Acknowledgement
Preface

CHAPTER 1
1. Introduction
2. Company Profile of Amul
3. Company Profile of Parag

1
2-15
16-19

CHAPTER 2
1.
2.
3.
4.

Project Background
Scenario of dairy industry
Combined study of Amul and Parag
Strategies in different stages of product life cycle

20-25
26-35
36-39
40-42

CHAPTER 3
1. Objectives of the research study
2. Scope of the Study
3. Research methodology
4.SWOT analysis
5.Data analysis and interpretation
6.Findings

Limitations
Recommendations
Conclusion
Bibliography
Appendices

43
44
45-49
50-57
58-71
72-73

74
75-76
77
78
79-86