Ryan Williams

555 Paularino Ave, Apt. S203 Costa Mesa, CA 92626 859.333.3410 rnw0022@gmail.com
O
bjective: Obtain a challenging leadership position within a growing companys marketing department to utilize
my creative thinking, superior communication skills, and relentless work ethic.

Education
University of Kentucky - Gatton College of Business
Lexington, KY
Butler University
Indianapolis, IN

Master of Business Administration

August 2013 GPA 3.6
Bachelor of Science in Marketing
May 2010

Professional Experience
Marketing Manager, Custom Business Solutions, Inc.
December 2013-Present
Irvine, CA
Evaluate market trends and perform market analysis to discover opportunities for additional
growth
Integrate and manage marketing automation component into digital marketing initiatives
Establish digital marketing campaigns resulting in email database growth of 22% over 6 months
Synchronize and adjust all marketing, advertising, event, and PR efforts to annual budget
MBA Intern, LeanCor
July 2012 June 2013
Lexington, KY
Served on team of interns responsible for new product development, lean business consultation
Performed lean analysis of client transit costs vs. lead times resulting in cost savings of over $150,000
Utilized correlation analysis in statistics software to discover cost drivers and areas for cost reduction
Conducted feasibility study on new product by analyzing market data, competitive landscape, and cost
Account Director, Performance Marketing Group
July 2010 June 2012
Indianapolis, IN
Implemented event marketing tour resulting in increased brand awareness, identity, and increased
sales
Managed event schedule, budget, and asset management for Nitto Tire, serving motorsports events
Directly reported event demographics, attendance, and event analysis to VP of Marketing and
Managers
Coordinated vendor contracts, DOT compliance, and insurance as outlined by company policy
Assistant Media Planner, Malone Advertising
September 2009 April 2010
Indianapolis, IN
Interpreted Google Analytics to develop plan of action for online media placement
Acted as a liaison between the publisher and the client to ensure most effective ad placement
Engaged in negotiations resulting in 30% lower rates across all advertising mediums
Developed and delivered social media plans for select clients, presented results to key decision makers
Co-Founder/Sales Manager, Invotech Innovations
May 2009 August 2009
Indianapolis, IN
Initiated business and marketing plan for newly formed software programming company
Performed research and data analysis on sales regions to secure new streams of revenue
Ranked second in overall sales for months May-August
Designed and implemented social media campaign on three social media outlets to increase brand
reach
Other Experience
Delta Tau Delta International Headquarters
July 2007 December 2011
Educational Foundation Funding Facilitator
Utilized telemarketing best-practices to solicit alumni to raise over $24,000 for national campaigns
Ranked 18th best caller of call center history
Delta Tau Delta Fraternity (Social Fraternity)
January 2007 May 2010
Marketing Chairman (2008); Designed promotional material and signage for fraternity events
Brotherhood Chairman (2009); Managed two people in a co-chair

Skills and Volunteer Work

Global Commerce and Strategies Specialist

Six Sigma Green Belt
Conversational Spanish

Carnegie Center For Literacy 2012 2013

Indianapolis Marathon 2011
Penrod Arts Fair 2008, 2009