Group members

Fatima Asif 12223002

Abu Sufyan 12223001

Topic of term paper

Consumer buying behavior toward local footwear instead of branded footwear
Introduction
In this topics, we want to know Why consumers are attracted towards local footwear even they
are aware about the quality of the local footwear. This study is conducted to explore the buying
behavior of the consumers towards the purchase of local footwear to investigate that which are
the factors that enhances and decreases the purchase intent of the consumers towards local
footwear.