AGENDA

Recess Overview
Target Market
SWOT
Market/ Industry Best Practices
Assortment Plan Uniqueness/ Differentiation
Store Floor Plan/ Store Inspirations
Fixtures and Equipment Needs (Cost)
Vendor Selection/ Private Label
Merchandising Strategy
How to measure success
Plan B?

OVERVIEW
Society is becoming more
fashion forward
Children look to parents
for guidance
Specialty Boutique
Higher Quality fashion forward
children's wear
Young girls aged 5- 14
Higher Price Point
Tops, Bottoms, Dresses,
Jackets, Accessories
Shopping malls and
lifestyle centers

DEMOGRAPHICS/PSYCHOGRAPHICS
Gender: Female

Country: United States

Age: 35-45

State: Massachusetts

Education: College Education

Town: Newton

Income: 90,000

Climate: Four season

Marital Status: Married

Neighborhood: Suburban

Family Size: Two Kids

Benefits Sought: Quality trendy

clothing

Occupation: Business Women

Usage Rate: Frequent

Religion: Christian

Brand Loyalty: High

Ethnicity: White

Usage Occasion: Frequently

PEN PORTRAIT

Emily

Newton Massachusetts
Eight years old
Fourth grader
Interests
Parents

SWOT ANALYSIS
Strength

Wide and deep assortments

Affordable Prices
Established Basics Line
Comfortability

Weakness

A lot of licensed merchandise

Difference in quality
Empty selling space
Lackluster visual displays

Opportunities

Threats

More fashion forward clothing

More elaborate visual displays
Differentiation

Online Shopping
Oversaturation of the market
Thrifting
Cheap non durable clothing

MARKET/ INDUSTRY BEST PRACTICES

Effective visual merchandising

Clean and well maintained
store
Great customer service
Merchandising
Suggestive Selling/ Outfit Pairing
Sorting by trend

ASSORTMENT UNIQUENESS
Emphasis on fashion forward
assortment
Unique childrens wear
selection
More innovate silhouettes
Higher quality garments
More durable fabrics
Reinforced seams

Unique store experience

PRICING AND SIZING

Tops
$17 - $30
Bottoms
$25 - $50
Outerwear
$-35- $90
Dresses
$30-50
Bottoms
3, 5, 7, 8, 10, 11, 12
Tops
Small- Extra Large

MERCHANDISE STRATEGY

Boutique style
Beach house feel
White and blue walls
Dark wood flooring
Overhead dome lighting
Eye catching visual displays
Product Placement
Outfit pairing
Trend
Category

STORE LAYOUT

Race track layout

Average around 1,000
Square feet
Outfit Pairing
Trend
Category

STORE INSPIRATION

STORE FIXTURES
Wood/Galvanized
Pipe Shelve(Walls)

Outside Wall Shelving

Drift Wood Inspired
Cash Wrap

Galvanized Pipe Wall

(Middle Section)

STORE FIXTURES
Painted Wooden
Table
Pipe Retail Rack

Body Form

Lounge

VISUAL DISPLAYS

FIXTURE COSTS
Fixture

Supplier

Price

Quantity

Total

Wall Mounted
Clothing Rack
(Complete Set)

Simplified Building

$140.47

$1,123.76

Simplified Building

$133.96

$134.96

Roxy Display
Roxy Display
Urban Wood
Goods
Urban Wood
Goods

$55.00
$40.00

10
10

$550.00
$400.00

$ 100.00

200.00

$ 120.00

240.00

85.00

Extra Wall Mounted

Parts
Body Forms
Form Base
Table # 1
Table # 2
Oval Rack

Millennium Racks

Circle Rack

Millennium Racks

$60.00

120.00

Straight Racks

Simplified Building

$150.00

300.00

Couch

Ikea

$1,000

$1,000.00

Chairs

Ikea

$ 200.00

400.00

Wood/Pip Shelves

Simplified Building

$200.00

800.00

85.00

Total

$5,353.72

VENDOR SELECTION/ PRIVATE LABEL

Private Label
Designed in House
Production in China
Over 20 Different vendors
Fujian Shishi Guainiu Garments
Co., Ltd.
Guangzhou Bo Cheng Clothing
Limited Company
Chongqing Koogobear Trading
Co., Ltd.

ASSORTMENT
Iventory Cost/Retail
Cost per
Cost of Items
Item

Retail per
Retail of Items
Item

Number of
SKUs

Sizing

Total of Sized
Units

Total Skus

Coats
Vest
T Shirts
Sweatshirt
Sweater
Dresses
Shirts

5
4
10
4
6
8
5

2S 2M 2 L 2XL
3S 3M 3L 3XL
3S 3M 3L 2XL
3S 3M 3L 3XL
2S 3M 3L 3XL
3S 3M 3L 3XL
3S 3M 3L 3XL

8
12
11
12
11
12
12

40
48
110
48
66
96
60

$14 - $36
$12 - $18
$5 - $11
$8 - $11
$11 - $17
$9 - $15
$8 - $11

$560 - $1140
$576 - $864
$550 - $1210
$384 - $528
$726 - $1122
$864 - $1440
$480 - $660

60%
60%
70%
70%
70%
70%
70%

$35 - $90
$ 30- $45
$17-$35
$25 - $35
$35- $55
$30 - $50
$25 - $35

$ 1400- $3600
$1440 - $2160
$1870 - $3850
$1200 - $1680
$2310 - $3630
$2880 - $4800
$1500 - $2100

Jeans

2(5) 2(6) 3(7)

3(8) 3(10) 2(12)
2(14)

17

85

$9 - $18 $765 - $1530

65%

$25-$50

$2125 - $4250

Pants

2(5) 2(6) 3(7)

3(8) 3(10) 2(12)
2(14)

17

119

$9 - $18 $ 1071- $2142

65%

$25-$50

$2975 - $5950

Skirts

3S 3M 3L 3XL

12

72

$10 - $14 $720 - $1008

60%

$25 - $35 $1800 - $2520

Leggings

3XS 3S 3M 3L
3XL

15

60

$6 - $12

65%

$15 - $20

Total

804

Item

$360 - $720
$7056 $12364

Mark Up%

$900 - $1200
$20,400 35,740

HOW TO MEASURE SUCCESS

Making a profit
Coming out on top

Inventory Turn
Sales
Building a customer base
Return of investment
Markdowns

PLAN B

Become an ecommerce
business
Sell the brand or company
to a larger retailer
Possible Private label brand
idea?

File for bankruptcy

Chapter 11