Reductionism-is the argument that we can explain behaviour and experiences by
reference to only one factor, such as physiology or learning. Validity- this refers to whether a study measures or examines what it claims to measure or examine. Operationalisation-Criteria and procedures established in order to measure a theoretical concept by empirical methods. Objective measurement- test in which the evaluator's personal opinion can't bias the test result Attrition- the loss of participants from a longitudinal study. Reasons for attrition might include participants no longer wanting to take part in the study, moving away or losing contact. When attrition occurs psychologists have to question the representativeness of the remaining sample. Demand Characteristics- Any aspect of a study which has an influence on participants to do or answer what is expected of them. Reliability- This refers to how consistent a measuring device is. A measurement is said to be reliable or consistent if the measurement can produce similar results if used again in similar circumstances.