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University Communications will also collaborate with the Incident Response Team (IRT) as well as state and
county public health officials. All remarks about university crises or infectious diseases will be made by
designated university spokespersons and/or the Chief Communications Officer.
Audiences
Campus community (students, faculty and staff)
Parents
The public/external community, including potential visitors to campus
Media
Surrounding neighborhoods and communities
Alumni and donors
Trustees and board members
Legislators
Corporate partners
Media Relations
All media inquiries should be centralized through University Communications. All official statements will be
prepared and distributed through this office. The chief communications officer will also serve as
spokesperson during a health emergency.
Additional spokespeople (i.e. doctors, campus experts, etc.) will be identified on a case-by-case basis and
will be informed by the specifics of the situation.
For inquiries and requests after regular business hours, media are encouraged to call the University
Communications on-call phone at 301-257-0073.
The following list of tactics will be considered for managing media during a health emergency:
Press conference
Media conference call
Official statements, press releases or other important communication materials
One-on-one media interviews
Talking points (for spokespeople, call centers and campus communicators*)
Issue briefs outlining messages, facts and spokespeople (prepared for campus communicators and
broader distribution to faculty and staff)
Heightened media and social media monitoring
*Campus communicators will be advised to forward any and all media inquiries to University Communications during
times of crisis.
Hotlines
A designated call center may be necessary to handle inquiry and calls of concern. University
Communications will partner with the Division of Information Technology to establish a dedicated hotline, if
deemed appropriate, and prepare scripts for those answering phones. Additionally, communications
training will be provided on how to answer difficult questions.
Scripts will also be developed for existing university hotlines, which include the IT Help Desk (301-405-1500)
and the Campus Information Hotline (301-405-1000).