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Executive Summary………………………………………………………... 1
Introduction………………………………………………………………… 2
Vision & Mission Statement………………………………………………. 3
Company Profile…………………………………………………………… 3
Management Profile……………………………………………………….. 4
Organizational Structure…………………………………………………… 6
Milestones………………………………………………………………….. 7
Products Overview………………………………………………………… 8
Functions…………………………………………………………………... 9
Strategic Goals……………………………………………………………... 9
Quality……………………………………………………………………... 10
Core Competencies………………………………………………………… 11
Core Values………………………………………………………………... 11
SWOT Analysis……………………………………………………………. 12
Market Position…………………………………………………………….. 13
Code of Ethics……………………………………………………………... 14
Human Resource Philosophy………………………………………………. 15
HR Mission & Objective…………………………………………………... 15
HR Functions………………………………………………………………. 16-18
Mgmt By Objectives (MBO)………………………………………………. 19
Culture……………………………………………………………………... 19
Suggestions………………………………………………………………… 19
Sources of Information…………………………………………………….. 20
Organizational Behavior
Executive Summary
Atlas Honda is one of the leading and most growing Automobile (Two wheeler)
company of Atlas Group. It is a Joint venture with Honda Motor Co. Japan. The
Company is manufacturing and marketing four models of motorcycles. It is growing
since 2000 ~ 2001 at the rate of 25 percent per annum. Due to absence or very poor
infrastructure of mass transit and public transport, motorcycle has now become
necessity of life for a large segment of urban and rural population as well.
Introduction:
Atlas Honda Limited is a joint venture between the Atlas Group and Honda Motor
Co., Japan. The company was created by the merger of Panjdarya Limited and Atlas
Autos Ltd. in 1988. Both these motorcycle manufacturing concerns were established
by the Atlas Group. In addition, a third concern, Atlas Epak Ltd. was taken over by
the Government of Bangladesh. Atlas Honda Limited manufactures and markets
Honda motorcycles in collaboration with Honda Motor Company. The Company also
manufactures various hi-tech components in-house in collaboration with leading parts
manufacturers like Showa Atsumitech, Nippon Denso and Toyo Denso. Honda
motorcycles are by far the largest selling motorcycles in the country with an
unmatched reputation for high quality, reliability and after-sales-service.
Efforts are being made to develop participation at all levels of personnel in decision-
making and a substantial and effective delegation has been established at levels where
applicable. Various participation programs such as ‘Ala Mayar’ Quality Circles
movement, launched in 1985, are strongly encouraged to allow constructive self-
expression and teamwork. The Company training and development programs
encourage all members to develop themselves and contribute to their full potential.
Atlas Honda is playing a pioneering role in creating conditions for easy and confident
use of motorcycles all over the country. A vast and growing network of over 1600
motorcycles sales service and spare parts dealers has been established. In order to
back up this system, Atlas has set up Technical Training Centers in Karachi and
Lahore which provide several courses of varying duration and complexity for
motorcycle mechanics and users each year. Mobile training facilities take the latest
know-how, technology and maintenance of motorcycles to major rural and urban
centers around the country.
Vision:
“Market leader in the motorcycle industry, coming up as a globally competitive center
of production and exports”
CEO’s vision is very clear. AHL is currently market leader in motorcycle industry by
a wide margin and would definitely like to retain this distinction, with current 55%
market share, company is well positioned. However, in future after WTO complete
implementation, protection from foreign competition would reduce, as duty on
imported motorcycles will be further brought down from the current level of 75%.
Mission:
A dynamic, profitable and growth oriented company through market leadership,
maximizing export and excellence in quality and service; to ensure attractive returns
to equity holders; reward employees according to their ability and performance; to
foster a network of researchers and engineers ensuing unique contributions to the
development of the industry; customer satisfaction and protection of the environment
by producing emission friendly green products and to remain a good corporate citizen
fulfilling its social responsibilities in all respects.
Company Profile:
C.E.O: Mr. Saqib Hussain Shirazi
Export: Nepal
Srilanka
Bangladesh
Afghanistan
Management Profile:
BOARD OF DIRECTORS
Iftikhar H. Shirazi
Chairman
Members Mushtaq Alam
Zia Ullah Begg
Secretary Sarfraz Hassan
AUDIT COMMITTEE
MANAGEMENT COMMITTEE
Organization Structure
Mgr R & D
KHI Plant
GM E & P DGM E & P
Vendor Develop.
KHI Plant
Mgr Cost
Karachi Plant
Mgr Accounts
GM Finance KHI Plant
Mgr Cost
SKP Plant
CEO
Saquib H Shirazi National Mgr
Customer Care R Mgr Sales LHR I
GM Logistics
National Mgr Logistics
SKP Plant National Mgr Commercial
GM Quality
Assurance
Mgr QA SKP Plant
Milestones:
The company is engaged in the manufacturing, sales of motorbikes and auto parts.
Since its inception the company has experienced an unprecedented growth in its
operations from a small manufacturing company to the leading motorbike
manufacturer of Pakistan. Following is the chronological order of the major events in
the company's history:
Contribution to national exchequer reached Rs. 3.18 billion - 72% of wealth generated,
2004
out of Group 7.56 billion (1.48% of the Government total revenues)
2003 Major re-adjustment of prices to pass on the benefits to customers
2003 Best Corporate Report award by joint committee of ICAP & ICMAP
2003 Achievement of landmark sales of 100,000 motorcycles
2002 Deletion level reached to 87% and 80% for CD70 & CG125 respectively
2002 Introduction of Gratuity Scheme for staff
2002 Best Corporate Report award by joint committee of ICAP & ICMAP
Concept of 5S dealership - Sales, Service, Spare Parts, Second hand exchange and
2001
Special (Credit) sales launched
2001 New Block for hi-tech engine plant
2000 Investment in Crankshaft Project
1999 ISO 9002 certification for both factories
1998 New models (MMC) of CD70 & CG125 launched
1997 Investment in Gear Project
1995 Exports to Bangladesh
1995 Export Agreement signed with Honda Motor Company Limited
1994 Mr. Kawamoto President, Honda Motor Company Limited, visited AHL
1992 Change of name to Atlas Honda Limited (AHL)
1991 Inauguration of CG125 Engine Project at Sheikhupura Factory
1990 Merger of Panjdarya Limited into Atlas Autos Limited
1989 Export of built up motorcycles to Nepal
1988 Production capacity expansion III
1988 Joint Venture agreement signed with Honda Motor Company Limited
1987 Inauguration of CD70 Engine Project at Karachi Factory
1982 Deletion Project financed by PICIC
1981 Commercial Producton started at Panjdarya Limited
1981 Production capacity expansion II
1979 Incorporation of Panjdarya Limited as Joint Venture with Honda Motor Company Limited
1976 Production capacity expansion I
1965 Public offering of Shares
1964 Commercial Production started
1962 Technical Assistance Agreement signed with Honda Motor Company Limited
1962 Incorporation of Atlas Autos Limited
Products
CD-70 CG-125
Functions:
Human Resource & Administration
Finance
Supply Chain
Production
Quality Assurance
Engineering & Projects
Marketing
Research & Development
Information Technology
Strategic goals:
Customers:
Our customers are the reason and the source of our business. It is our joint aim with
our dealers to ensure that our customers enjoy the highest level of satisfaction from
use of Honda Motorcycles.
Local Manufacturing:
To be the industry leader in indigenization of motorcycle parts.
Technology:
To develop and maintain distinct business advantages through continuous induction of
improved hard and soft technologies.
Shareholders:
To ensure health and viability of business and thus safeguarding shareholders interest
by maximizing profit. Payment of regular satisfactory dividends and adding value to
the shares.
Employees:
To enhance and continuously up-date each member’s capabilities and education and
to provide an environment which encourages practical expression of the individual
potential in goal directed team efforts and compensate them attractively according to
their abilities and performance.
Corporate Citizen:
To comply with all government laws and regulations, to maintain a high standard of
ethics in all operations and to act as a responsible member of the community.
Quality:
A dynamic, profitable and growth oriented company through market leadership,
maximizing export and excellence in quality and service; to ensure attractive returns
to equity holders; reward employees according to their ability and performance; to
foster a network of researchers and engineers ensuing unique contributions to the
development of the industry; customer satisfaction and protection of the environment
by producing emission friendly green products and to remain a good corporate citizen
fulfilling its social responsibilities in all respects.
Quality Policy:
Quality Standards:
In Atlas Honda Limited quality has priority over production. By producing the best
quality motorcycles we can attain No.1 Customer Satisfaction, fulfilling AHL’s goals.
Quality is built into our production methods and Systems and it is important that all
associates understand and strictly comply with all quality regulations.
Always remove wrist watches, bracelets etc. before entering the production area.
These can cause scratches.
Associates working in paint shop must use safety equipments.
Dandruff and falling hair can also cause quality defect. If you suffer from these
conditions, be sure to consult with your supervisor so that these can be
immediately corrected.
Dirt and dust are other sources of quality defects, be-sure that you are clean when
you enter the production area. Check that you do not have dirt or stains on your
body and that your uniform is free of stains, mud, dirt, dust, oil or grease.
Long fingernails may cause scratches and other defects, be sure to keep your nails
short and clean.
Production workers are advised to always keep their hair short and clean.
Standardized safety shoes are allowed in the production area, be sure to wear
appropriate shoes when working.
Eating and drinking material is not allowed in production area.
5-S Activities:
5-S is a Japanese technique that is used to ensure clean and pleasant work
environment. All associates should perform 5-S activities at their respective
workplaces.
Core Competencies:
Largest Capacity Motorcycle manufacturing facility
Vertically integrated high precision engine parts
Flexible manufacturing facility
Only company using ED-Paint Coating System
Largest nation-wide exclusive Sales and Service network
Capable of new model development by local R & D
Core Values:
AHL core values have remained the same through out the years and are as follows:
SWOT Analysis:
SWOT analysis is a strategic planning used to evaluate strengths, weaknesses,
opportunities and threats involved in a project or in a business venture. AHL SWOT
analysis are as follows;
Strengths:
Weaknesses:
Opportunities:
Threats:
Market Position
Code of Ethics:
Atlas Honda Limited conducts its operations with honesty, integrity and openness,
and with respect for human rights and interests of the employees. It respects the
legitimate interests of all those with whom it has relationships. AHL is committed
to comply with the laws and regulations of Pakistan.
AHL is committed to create the working environment where there is mutual trust
and respect and where everyone feels responsible for the performance and
reputation of the company. AHL is equal opportunity employer, which recruits,
employs and promotes employees on the sole basis of the qualifications and
abilities needed for the work to be performed. AHL is committed to safe and
healthy working conditions for all employees. We will not use any form of forced,
compulsory or child labor. AHL is committed to provide branded products and
services, which consistently offer value in terms of price and quality. Products and
services will be accurately and properly labeled, advertised and communicated.
AHL conducts its operations in accordance with principles of good corporate
governance. It provides timely, regular and reliable information of its activities,
structure, financial situation and performance to all the shareholders.
AHL is committed to establish mutually beneficial relations with its suppliers,
customers and business partners.
AHL strives to be a trusted corporate citizen and, as an integral part of society,
fulfills its responsibilities to the societies and communities in which it operates.
AHL is committed to make continuous improvements In the management of
environmental impact. It works in partnership with others to promote
environmental care, increase understanding of environmental issues and
disseminate good practice.
AHL make innovations to meet consumer needs. It respects the concerns of
consumers and of society. It works on the basis of sound research, applying high
quality standards.
AHL believes in fair competition and supports development of appropriate
competition laws. AHL and employees conduct their operations in accordance
with the principles of fair competition and all applicable regulations.
Compliance with business principles is an essential element. The Board of
Directors of AHL is responsible for ensuring that these principles are
communicated to, and understood and observed by, all employees. Assurance of
compliance is given and monitored each year. Compliance with the Code is
subject to review by the Board supported by Audit Committee of the Board. The
Board of AHL expects employees to bring to their attention, or to that of senior
management, any breach or suspected breach of these principles.
The AHL Human Resource Philosophy is based on the conviction that the well being
of the company and the well being of its people are one and the same. The company is
dedicated to the belief that its most valued asset is its people. Our commitment is to
employ on the basis of Merit, Intellect, Integrity and Character to ensure that every
employee is treated with dignity and respect and in a fair consistent and equitable
manner; to create a stimulating and supportive atmosphere in which they may work;
and to aid and encourage them in the realization of their full potential.
We recognize that the success of this philosophy depends in the large measure on the
manner in which employee’s at every level carry out their obligations to each other
and to the Company. Our philosophy will not work if employees do not have a feeling
of mutual confidence and loyalty, as well as respect of each other as human being.
In the same context of obligations and mutual trust and confidence, all employees are
expected to maintain certain standard in relation to their work, and in representing
themselves as employees of AHL.
HR Mission:
HR Objective:
To achieve the Company’s objective the HR Department of AHL will recruit, develop,
utilize, evaluate, maintain and retain the right number and types of employees to
provide the organization with an appropriate workforce.
Management Policy:
Proceed always with ambition and youthfulness.
Respect sound theory, develop fresh ideas and make the most effective use of time.
Enjoy your work and encourage open communication.
Strive constantly for a harmonious flow of work
Be ever mindful of the value of research and endeavor.
HR Functions:
Apprenticeship training
Informal learning
Job instruction training (JIT)
Tele-training
Videoconferencing
Job rotation
Off-Job Trainings:
3. Performance Appraisal:
4. Motivation:
Reward System:
Company revises salaries of all management staff on the basis of economy inflation
and individual performance. Group personnel committee decides inflation rate and
salaries of all management staff then increases. Second portion of annual increment is
decided on the basis of individual performance.
Promotions:
Employee is moved whenever vacancy is available. Normally company believes on
promotions from within the company.
Car/Motorcycle
Bonus
Gratuity
Provident Fund
Group Life Insurance
Health Insurance/Hospitalization Plan
Personal accident Insurance
Conveyance & Meal Allowance
Compensatory Leaves
Inconvenience Allowance
Personal Loan
Welfare Loan
Traveling Allowance
Marriage Gift
Award on retirement
EX-Gratia Grant upon Death
6. Manpower Planning:
7. Salary Administration:
Upward communication
T.M.S (time management system)
Leaves adjustment
Sandwich deductions
Salary slip
Transfer of salary in employee account
8. Industrial Relations:
9. Communication System:
Upward communication
Downward communication
Parallel communication
Mediums of communication
Lotus notes (email)
Internal communication letter (i.Com)
Letters
Fax
Land lines and mobiles
Probation
Duties
Transfer within the company
Transferred to sister concerns
Termination
Participation in union activities
Registered Medical Practitioner
Culture:
AHL culture is a blend of Pakistan & Japanese culture.
Sources of Information:
Human Resource Deptt.
Administration Deptt.
Quality Assurance Deptt.
Research & Development Deptt.
Sales & Marketing Deptt.