DARIO CHELALA

1 East, 117th Street, New York, NY 10035

NY + 3479958570 MEX (0152) 5537174751 chelalad@hotmail.com www.dariochelala.com

EXPERIENCE
Entertainment Production, New York, US /Mxico
Content Producer & Marketing Strategist in Entertainment

January 2014 - ongoing

Participated on brands experiences, marketing strategy and business plan models.

Tracked and analyzed digital target trends and best practices in order to recommend action plans.
Preproduction, production and postproduction in live events. Working with creative departments, design teams & Project
planners.
Update and administration of media budgets and flow charts. Strategize ROI for commercial and private brands

Purfek Storm Group, New York, US

Administrative Internship

Manage and develop search strategies to reach and engage entertainment market.
Develop of advertising copy and keyword packs for different recording studios, tailored to specific insights.
Analyze target search behavior to identify key trends in order to optimize the different campaigns.
Track, analyze and develop campaigns performance reports, to identify potential opportunities of improvement.

Turner Broadcasting System, Mexico City, Mexico

Sr. Brand Manager Assistant under Shiatsus FTL & ART

January 2014

January 2011

Participated strategically in new project strategies for Space, Cartoon Network & Warner Channel for Mexico and Latin
America in order to develop TV Shows under a unique value proposition and point of difference through special events such
as screenings, press conferences and corporate events.
Contribute in creative process (development of 360 plan, consumer promotions, innovations pipeline, among others) to
achieve the brands marketing objectives in new TV Shows.
Implemented communication and marketing campaigns for Harrys Law, Person of Interest, Pillars of the earth, Alcatraz and
Dallas
Analyzed financial reports (ROI) to understand the brands situation and recommend action plans.

Telefonica Movistar, Mexico City, Mexico

Brand Manager & Creative Producer under Shiatsus FTL & ART

January 2010

Develop new sponsorship concepts through target audience behavior. Oversaw competing brands while preparing strategic
marketing.
Worked as a creative producer, brand manager for private events, concerts, launching parties and press conferences in projects
such as IPhone 4 launching event, Samsung Galaxy SIII Launching event, Olympic Soccer National Team tour

TV Azteca & Top Rank Promotions, Mexico City, Mexico

Brand Manager & Creative Producer under Shiatsus FTL & ART

January 2007

Led new products development strategies

Oversaw event coordination, budgeting and show operation
a) Manny Pacquiao vs. Juan Manuel Marquez World Tour III & IV
b) Arena Ciudad de Mexico & Zona Box Azteca
c) Esperanza Azteca Orchestra
d) Box Bicentenario

EDUCATION
FULL SAIL UNIVERSITY, ORLANDO, FL

December 2013

Master Business Administration in Entertainment

UNIVERSIDAD NUEVO MUNDO

Communication Sciences

LANGUAGES

Fluent in English and Spanish (native language)

CERTIFICATES

Event Planning Logistics (June 2007), Design & Advertising Creativity (June 2007), Digital Marketing (May 2013).

INTERESTS & ACTIVITIES

Music, Journalism, Photography, Video, Writing, and Sports.

June 2005