ADWORDS ADVANCED SEARCH EXAM Q&A

1. An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding which
factor should be most important for this advertiser when keyword bids are decided?
A- The profit derived from a paid click.
2. In the case of a placement targeted ad on the Google Display Network, the Quality Score
Portion of calculating Ad Rank is based on ?
A- the quality of your landing page.
3. you are starting a new campaign with the goals of achieving positive ROI and extending to all
profitable traffic. How can the Adwords average daily budget setting help when starting out?
A- it can help limit your costs and exposure while profitability is achieved.
4. which is a factor that Google uses to target ads to users based on physical location ?
A- Internet Protcol (IP) address.
5. which best describes the Optimize ad rotation setting in Adwords ?
A- The Optimize ad rotation setting allows the Adwords system to automatically shows
the better performing ads more often.
6. Grouping similar keywords together in an ad group will ?
A- allow an advertiser to create ads relevant to those keywords.
7. A primary benefit of location targeting is that advertisers can ?
A- target any combination of countries, territories, and regions.
8. Quality Score and Ad Rank are calculated.
A- Every time someone dosea search that triggers your ad.
9. An advertiser wants to achieve the top position in paid search results. which recommendation
would improve the likelihood of top ad position ?
A- Improve Quality Socre and increase cost-per-click (CPC).

10. It is important to identify offers like free shipping before building an AdWords campaign in
order to.
A- Create compelling ad text.
11. which line of ad text would be disapproved based on Googles advertising policies ?
A- Best deals click here.
12. which are the required components of an ad group on the Search Network ?
A- Text ad, keywords, default bid.
13. which potential factor does Google use to calculate a search campaigns
recommended daily budget ?
A- Impressions.
14. which formula represents how Ad Rank is determined on Google search ?
A- Maximum cost-per-click (CPC) multiplied by Quailty score.
15. which best describes keyword contextual targeting ?
A- Themes of keywords are matched to relevant content on wedsites where ads will appear.
16. which is a benefit of adwords for search marketing ?
A- Acquire potential qualified customers.
17. when sitelinks are set at both the campaign and ad group level, which will be displayed?
A- sitelinks at the ad group level.
18. A keyword with a very low clickthrough rate (CTR) will usually receive.
A- a low Quality score on the Google search network.
19. Amy, a new account manager at Bobs agency, will be working with three specific account
underneath a My Client Center (MCC) account which is the best way for bob to limit her access to
only those accounts ?
A-Create a new MCC account linked to the original MCC account, and then move the three
accounts into that MCC.Grant amy access to that sub-MCC only.

20.It is beneficial to create multiple ad group in order to.

A- break up keywords and ads into related themes.
21. A My Client Center (MCC) account manager wants to grant Standard Access to a linked
client. Before making this change, the account manager should consider that standard Access
users can.
A- see average cost-per-click (CPC) costs.
22. How often does the Adwords system run an auction to decide which ads to show on the
Google search page?
A-Every time a user enters a search query.
23. An advertiser wants to allocate additional budget to advertising a new product line. In order to
accomplish this goal, the advertiser should create.
A- an ad group specific to the product line with a higher daily budget.
24. Jims restaurant is launching a new campaing and would like greater exposure on moblie
devices to attract users on the go. How can this be done?
A- Enable a bid adjustment to bid more aggressively on mobile devices.
25. By monitoring ad campaign perfomance, an advertiser may obtain the information needed to.
A- determine if campaigns are meeting overall marketing and conversion goals.
26. The maximum cost-per-click (CPC) bid is the.
A- most an advertiser is willing to pay for each click on an ad.
27.If an advertiser improves the Quality Score of a keyword, this keyword may.
A- seam the ad a higher average position.
28. If your ad serving option is set to optimize and there are multiple variations of your text ads
within the same ad group. AdWords will.
A- automatically try to show the best performing ad more often.
29. which is a best practice for creating effective ad text?
A- Include prices, promotions, and exclusives.

30.which is a best practice for creating effective ad text ?

A.Include prices, promotions, and exclusives.
31. An advertiser creates a new ad group in a campaign that is set to run on all relevant sites
across the Google Display Network. If both keywords and placement are added to the ad group,
they would work together to.
A- restrict the ads to specific sites and show them only when the content of a that sites page is
relevant to the keywords.
32. which formula dose Google use to rank keyword targeted ads on Google search?
A- Maximum cost-per-click (CPC) bid * Quality score.
33.If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most
likely reason is that the campaign.
A- is only opted into Google search and the Search Network.
34.Your ad is live on Google search, and you want to continue to check it over time to see if it is
still running. why is it advised that you use the ad preview and diagnosis tool, instead of doing
searching to find your ad on Google.com?
A- By performing searches that trigger your ad, youll rack up impressions without clicks, which
can lower your click through rate and prevent your ad from appearing as often as it should.
35. with social extension, how are +1s calculated for your ad and Google+ page?
A- only +1s from your Google+ page are showing in the count that is visible on your ad.
36. what is the impact of poor landing page quality on an ad group?
A- The keywords in the ad group will have a lower Quality Score.
37. Suppeose youve created an ad group to advertise gourmet chocolate,and it includes
keywords like dark chocolate and gourmet chocolate bars. If you opted this particular
campagin into the Google Display Network, what type of targeting would automatically be used to
determine where your ads might show?
A- Topic targeting would be used to traget all pages about chocolate, regardless of whether your
exact keywords appear on the page.

38.when resetting a password in AdWords, what should a user keep in mind?

A- The new password is now required to access all other Google products with the affected
google account log-in.
39.with the smart pricing feature in Display, if our data shows that a click from google Display
Network page is less likely to turn into an actionable business result- such as an online sale,
registration, phone call or newsletter sign-up-we may.
A- automatically reduce your cost-per-click bids on the Google Display Network.
40. On the Display Network, all keywords are considered broad match only. this means that you
dont need to.
A- include plurals, misspellings, and other variants of your keywords.
41.A bilingual user searches Google.com (the google U.S. domain) and has set spanish as the
preferred Google interface language.In order to target this particular user, which campaign
language setting should an advertiser use?
A- spanish.
42.which budget delivery option is most appropriate for an advertiser who want AdWords to
distribute ads evenly throughout the day?
A- Standard.
43. which can be controlled at the ad-group level of an AdWords account?
A- placements.
44.what should an advertiser use to organize ad group?
A- Common themes.
45. Adding placements to an ad group.
A- does not affect the Quality Score for search.
46.According to ad policies, what types of words, phrases, or characters can not be include in an
AdWords text ad?
A- Ads cant use call-to-action phrases such as click here, or See this site

47.An advertiser is focused primarily on direct response, as opposed to branding. the advertiser
should delete keywords from a search campaign if the keywords.
A- generate many impressions and very few conversions.
48. the main goal of automatic cost-per-click (CPC) bidding is to:
A- generate as many clicks as possible within an advertisers target budget.
49.A benefit of My Client Center (MCC) is the.
A- dashboard that provides summaries of statics for all client accounts.
50.what is a benefit of online advertising with Google AdWords?
A- Ads are displayed to users who are searching for a particular product or service.
51. what type of bidding method is used to manage image ads on the Google Display Network?
A- CPM and/or CPC.
52. Display inventory on the Google Display Network can come from AdSense or.
A- The Double click Ad Exchange.
53. what happens as a result of a search campaign consistently meeting its daily budget?
A- missed potential ad impressions.
54. In order for cost-per-click (CPC) ads and cost- per -thousand impressions (CPM) ads to
compete with each other in the same auction on the Google Display Network, the AdWords
system converts the CPC ads bid to.
A- a CPM.
55.which method would be recommended for an advertiser who is trying to increase the Quality
score of a low- performing keyword?
A- Modify the ad associated with that keyword to direct to a highly- relevant landing page.
56.Youre managing a campaign where budget is unlimited as long as ROI is positive, but
something still limits how much youre able to effectively invest. what is it ? choose the most
closely related answer.
A- The value of traffic available for the keywords youre targeting.

57. when setting an Adwords account, choose your currency and permanent time zone carefully
because.
A- these cannot be changed once youve set up your account.
58. you are focused on reaching viewers with video content, and are looking to play only when a
user views your ad (CPV model) which form of AdWords video advertising would be most
appropriate?
A- True View video formats.
59. An advertiser creates a new search campaign with the goal of driving traffic to a new
website. the advertiser wants to spend very little time setting and managing individual
keywords bids. which is the best bidding option for this advertiser?
A- Automatic cost-per- click (CPC).
60. A lower CPA does not necessarily indicate higher profit. why?
A- A lower CPA may also have lower sales volume,reducing overall profit.
61. An advertise wants to increase clickthrougth rate (CTR). which would help to eliminate
irrelevant impressions?
A- Add negative keywords to the ad group.
62. which is a benefit of manager defined spend (mds)?
A- Control over managed account budgets for My Client Center (MCC) account users.
63. what best describes Enhanced cost-per-click (ECPC)?
A- ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more
likely to result in a conversion.
64. Youve been targeting the United States in your scuba diving equipment ad campaign, but
you you know that much of the scuba equipment that is sold is to customers in Hawaii. what
would be the most efficient way to optimize your campaign and measure the impact of an
optimization?
A- you create a separate targeting only Hawaii so you can easily see how your campaign
performs in that state, and adjust your budget.

65. Negative keywords can help advertisers refine the targeting of their ads, and potentialy
increase.
A- the click through rate (CTR) of their ads.
66. why should you avoid adding duplicate keywords across ad group?
A-identical keywords compete against each other, and the better-performing keyword triggers
your ad.
67. Advertisers on google search accrue cost in AdWords when.
A- users click on their ads.
68. your text ad includes the phrase your friends has a crush on you, see morel. why could your
ad be disapproved according to AdWords policies?
A- Ads can not simulate email inbox notification or fake friend / crush requests.
69. Location extensions can:
A- help nearby consumers find or call your nearest storefront.
70. How do managed placements on the Display Network?
A- Advertisers manually select the desired sites on which their ads may appear.
71. If youve set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is
only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show
your ad- assuming your ad is similar in the other aspects?
A- $0.51
72. Christiana is an advertiser that wants to drive traffic to her site, has return on investment
goals, and is already using Adwords Conversion Tracking. Which bidding strategy is best for
Christiana?
A- Cost-per-click (CPC)
73. Ad groups should be used to:
A- organize your ads by a common theme, such as the types of products or services you want to
advertise.

74. Higher Quality Scores typically lead to:

A- lower costs and better ad positions
75. The opportunities tab with AdWords can be used to:
A- Find keyword, bid, and budget ideas that can help improve your campaign performance
76. Advertising on TV, print, and radio typically requires a predetermined budget. What key
differences enable some online advertising campaigns to invest with more flexibility without a
predetermined budget in mind?
A- Online campaigns are highly measurable and can often automate a positive ROI. It can be
strategic to capture all traffic without a predetermined budget as long as ROI is positive.
77. An advertiser adds negative keywords to an ad group within a search campaign. This means
that the ad will not show if negative keywords:
A- appear in a users search query.
78. A My Client Center (MCC) account functions primarily as:
A- an umbrella account that allows for access to individual accounts with a single log-in.
79. By adding managed placements to a Display Network campaign- you can show your ad:
A- on specific webpages, online videos, RSS Feeds, and Mobile Sites and Apps that you select.
80. You can use the Contextual Targeting Tool to:
A- see potential webpages where your ad can appear based on your keyword.
81. When a campaign is showing as Pending within Adwords, it is:
A- Inactive but scheduled to begin at a future date.
82. Quality score on Google search is evaluated:
A- every time someone does a search that triggers your ad.
83. An online retail company is based in the United States but ships to customers all over the
world. If this company wants to serve Spanish language ads to Spanish-speaking users, which
targeting option should be refined?
A- Language Targeting

84. To determine which ad language to target to a user, the AdWords system refers to that users:
A- Google interface language setting
85. Someone using the Google Russian search domain (Google.ru) changes the language to
English on the preferences page. This user may see ads targeted to:
A- English speakers in Russia
86. Which is a benefit of search advertising with Google Adwords?
A- Ability to pay for specific placement in top ad positions.
87. An advertiser who decides to edit the location targeting of an ad can do this at the:
A- campaign level
88. If your campaign is opted in to show ads on the Google Display network, and your Display
Network ads have a lower CTR than your existing search ads- how will this impact the quality
score of your search campaign?
A- Your ad performance on the Display Network does not affect your rank on search ads, so a
lower CTR on the Display Network dosent affect the Quality Score of your ads for search
89. When optimizing your campaign, you can get ideas for negative keyword and placement
exclusion list through which AdWords tool?
A- Placement performance report
90. Which AdWords settings are specified at the account level?
A- A unique email address, a password, and billing information

Google AdWords Advanced Display certification exam Questions and Answers

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Important questions and answers for Advanced Display test sorted by theme
Goals
Q: When planning a campaign, the first thing that an advertiser should think about should br:
A: the advertisers goals
Q: Which is benefit of using display advertising with Google to build brand awareness?
A: Expansive network of diverse sites
Q: For an advertiser focused on branding, what are the key success metrics?
A: Reach and Frequency
Q: A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site with a
display ad. This advertiser should choose a landing page for the ad that features:
A: the entire new line of non-stick cookware
Q: Which of the following is typically most important in measuring a direct response advertisers performance on the Google Display
Network?
A: Conversions
Q: A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment
(ROI), this advertiser should use:
A: Conversion Optimizer
Q: Which bidding option is best suited for an advertiser focused on branding goals?
A: Cost-per-thousand impressions
Campaign
Q: Why is recommended to separate Display Network campaigns from Search Network campaign?
A: Different campaign settings may be more effective on different networks
Q: Which is a unique benefit of creating a separate campaign that is only targeted to the Google Display Network?
A: Allocate budget and control spend more effectively across campaigns
Q: On Schedule Indicator (OSI) is:
A: The percent likelihood the campaign will deliver all impressions booked
Q: An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which
feature would help this advertiser maximize the number of conversions received at the campaigns current budget?
A: Ad Scheduling
Q: Jackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to
execute this?
A: Create two campaigns: one targeted to Display Remarketing and the other targeted to Search product Listings
Q: How long should advertisers wait after creating a new display campaign before analyzing its performance?
A: 2-3 weeks
Q: Which is the best type of campaign for advertisers to target a set of specific sites theyve chosen?
A: Placement targeting
Q: True or False: When an advertiser edits an ad extension within an Enhanced Campaign, then all the performance statistics are lost
A: False
Q: Which tool is best suited to aid an advertiser that does not want to do the work of finding and bidding on placements?
A: Display Campaign Optimizer
Q: When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data,
which would help optimize her campaign?
A: Ad Scheduling
Q: Which automatically optimizes both targeting and bidding to help find additional conversion for Display Network campaigns?
A: Display Campaign Optimizer

Ad Groups
Q: What is it beneficial to include a text ad in the same ad group as an image ad when advertising on Google Display Network?
A: It ensures maximum coverage, as some publishers do not accept all ad formats.
Q: Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
A: Group placements with similar themes into the same ad group
Q: An advertiser who sells Java coffee beans has added the keyword Java to an ad group. After two weeks, the advertiser runs a Placement
Performance Report and notices that the ad is showing up on website related to JavaScript programming. What should the advertiser do in
order to avoid appearing on these irrelevant sites and other sites related to Javascript programming?
A: Add negative keywords like programming or Javascript
Q: Managed placements allow advertisers to:
A: bid differently for specific placements on the Google Display Network
Ads
Q: An advertiser selling airplane tickets has designed an image ad with drop-down menus for departure and arrival airport locations. Rather
than programming the drop-down menu to show actual airports, the advertiser wants a click on the ad to take the user to his or her website. This
ad will:
A: be disapproved because it mimics a function the ad cannot perform
Q: Which would contribute to a higher Quality Score for a display ad?
A: Fast landing page load time
Q: Ads are more likely to be contextual relevant with the sites theyre on using:
A: Topic Targeting
Q: An ads Quality Score on the Google Display Network will affect:
A: whether an ad is eligible to enter the ad auction
Q: Which is a method for evaluating performance that is only available for display ads created with the display ad builder?
A: Mouseover rate
Q: What is the best practice for building ads using the display ad builder?
A: Add a visible display URL
Q: An advertiser creates a display ad with the display ad builder. The ad does not display properly for all of the ad sizes that the advertiser
wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?
A: Create new display ads that will work well with the ad sizes that are not working properly.
Q: Which builds keyword lists that can be used to show your ads on relevant webpages across the Google display network?
A: Contextual targeting tool
Q: When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the
combined Ad Rank of all competing keyword-targets ads, then the:
A: placement-targeted ad will be the only ad to appear in the unit.
Q: An advertiser who has seen success on the Google Display Network with text ads wants to start using display ads for a seasonal advertising
campaign. The advertiser has a medium-sized creative team to create these ads. Why should this advertiser consider using Googles display ad
builder tool as opposed to other tools?
A: Display ad builder will allow the advertiser to easily create and change creative messaging.
Q: When optimizing for the Google display network, a clear call-to-action in the ad text is important to:
A: set expectations for users who are in various stages of the buying cycle
Q: The display ad builder allows advertisers to:
A: use templates to create display ads at scale
Q: Which is a best practice for creating an effective ad using the display ad builder?
A: Use a color scheme that complements your image and brand
Q: Jimmy is a surfing companys brand manager, and is implementing his video campaign. When selecting his video still, which is the best to
demonstrate that the video is a short surfing video?
A: When the surfer paddles out to the wave
Q: What is a benefit of using the display ad builder to create an image ad?
A: Ability to choose from pre-existing design templates
Q: If a display ad has been disapproved, how does an advertiser submit a request for another review?
A: Save the edited ad or upload a new ad in AdWords
Bidding
Q: When using CPA bidding, an advertiser bids using a maximum CPA an pays by:
A: Click
Q: True or False: Auction bidding is not a concern for advertisers using reservations, as these placements are fixed a price.
A: True
Q: Christina is an advertiser that wants to drive traffic to her site, has return on investment goals, and is already using Adwords Conversion
tracking. Which bidding strategy is best for Christina?
A: Cost Per Click (CPC)
Q: For advertisers bidding on a maximum CPC basis, Quality Score on the Google Display Network is evaluated on the:
A: CTR of the ad and the relevance of the ad and keywords to the publishers site
Q: Which bidding option is best suited for an advertiser focused on direct response marketing goals?
A: Cost-per-Click (CPC)
Q: When advertisers who are using cost-per-thousand impressions (CPM) bidding click on their own display ads, Quality score:
A: is not affected because CTR is not a factor with CPM bidding
Q: Cost-per-thousand impressions (CPM) bidding is only available for:
A: campaigns that target the Google display network
Q: An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been
selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?
A: set bids at the group or campaign levels
Q: Anna is an advertiser that wants to increase the reach and visibility of her ads. Which bidding strategy is best for Ana?

A: Cost-per-impression (CPM)
Q: In order to use the Conversion Optimizer, an advertiser must:
A: be using CPC biding
YouTube
Q: An advertiser wants a display ad to be eligible to appear on You Tube. The advertiser has already a campaign set to show only on managed
placements within AdWords. What process does this advertiser need to follow for the ad to be eligible to appear on You Tube:
A: Select youtube.com or specific sections within YouTube where the ads will appear.
Q: Where do the majority of AdWords ad on YouTube appear?
A: Watch pages
Q: In terms of numbers of queries, YouTube is the:
A: 2nd and largest search engine on the web
Q: Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at:
A: a fixed rate that varies by placement and country
Q: An advertiser is running a placement-targeted campaign on You Tube, and is consistently reaching the daily budget for the campaign. The
advertiser is also receiving conversions at the desired cost per conversion. Based on this information, the advertiser should:
A: increase the campaigns budget
Q: Advertisers might choose to advertise on YouTube if their goal is to:
A: target a specific demographic using sound and motion
Q: View-through conversions are only available to:
A: advertisers that have implemented Conversion Tracking
Q: True or False: An advertiser can target YouTube homepage on mobile devices via AdWords:
A:False
Q: TrueView in-slate ads show:
A: before YouTube partner videos that are 10 minutes or longer
Q: With the TrueView in-search, an advertiser pays:
A: only when a viewer chooses to watch the video
Q: An Adwords advertiser who is promoting the release of a French film wants to advertise on YouTube. The film is entirely in French with
no subtitles. The advertiser is already promoting the film heavily in France trough a traditional advertising campaign but wants to ensure that
the online ads reach the most relevant YouTube audience. Which targeting option should this advertiser select?
A: Set language targeting options for the campaign containing the ads for the film.
Q: True or False: A best practice for selecting keywords with a TrueView in-display campaign, is to consider using other YouTube user tags
for keywords,
A: True
Q: An advertiser who purchases a YouTube homepage masthead ad pays a:
A: fixed cost-per-day (CPD)
Q: John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is reason why
traffic fluctuations may have occurred for his video campaign?
A: User behavior has changed on the videos or channel being targeted
Q: Which video formats is changed using cost-per-view (CPV) pricing?
A: TrueView Video Ads
Google Display Network
Q: In order to run a display ad trough AdWords, a campaign must be opted into:
A: Google Display Network
Q: If an advertiser chooses to run ads in image or video formats, Google will:
A: Display these ads on the Google Display Network
Q: What is the best definition of Google display advertising?
A: Non-text ads that use images, flash, video or other technologies, and appear alongside publisher content.
Q: Which feature applies to the Google Display Network, but not the Google Search Network?
A: Frequency capping
Q: True or False: Video search behavior is different than traditional searching behavior
A: True
Q: Frequency capping limits the number of times:
A:your ads appear to the same person on the Display Network
Q: Frequency capping gives advertisers the ability to specify a limit to the number of:
A: Impressions for a unique user
Q: Frequency capping limits the number of times:
A: your ads appear to the same person on the Display Network
Q: The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google
Display Network when there are:
A: both CPM and CPC ads entering the auction
Q: Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?
A: Conversion Tracking
Q: An advertiser purchasing display advertising through other networks can still benefit from using AdWords display ads because the
advertiser:
A: can fill in the gaps of niche and mass-marketed sites using AdWords targeting tool
Q: Which allows an advertiser to reach users that have previously visited the advertisers site, and show the user relevant ads when the user
visits other sites on the Google Display Network?
A: Remarketing
Q: If a display ad appears above the fold this means that the ad:
A: can be viewed in the upper portion of the page without scrolling
Q: With Click-to-Play videos, a best practice is to:

A: use a call-to-action in opening image

Q: True or False: An advertiser can target mobile apps via AdWords
A: True
Q: Display inventory on Google Display Network can come from Adsense or:
A: The DoubleClick Ad Exchange
Q: Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?
A: Text ads
Q: Which is a video ad that can be implemented using Ad Words for video:
A: True View Video ads
Q: An advertiser who wants to target specific categories of video content on the Google Display Network should:
A: use the AdWords for Video tool
Reports
Q: Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?
A: Placement Performance
Q: An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for video ads has decreased. To understand
if the decreased play rate is due to the same users seeing the ad repeatedly and therefore not watching the video again, this advertiser should:
A: run a Reach and Frequency report
Q: In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be
reviewed:
A: by requesting it from the Google representative
Q: Which report is helpful when using Site and Category Exclusions?
A: Placement report
Q: Which allows advertisers to see which sites referred visitors with the most time spent on site
A: Google Analytics
Q: An advertiser who already has AdWords Conversion Tracking installed wants to optimize a campaign that contains display ads. In order to
identify the websites that are generating sales, the advertiser should review:
A: the conversions column of the Placement Performance report
Q: Advertisers using the Google display network can use the Placement Performance Report to determine:
A: the site URL where users have seen their ad
Q: A user who is browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not
click on the ad. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the
site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-trough conversions would be
valuable for the advertiser in this scenario because it would allow them to:
A: measure the number of conversions that are associated with ad impressions
Thank you for your time and good luck!

Tuesday, 12 August 2014

Google Adwords Advanced Search

certification exam Practice Sample Questions
and Answers 2014
1. What are Sitelinks?
A- Links to more pages of your site that appear beneth the text of your Search ads.
2. A user conducts a search on the term laptop computers and click on ad. Which
landing page would be the most relevant to that user?
A- A category page containing a veriety of laptop computers.
3. Often the last click before a conversion gets all the credit. But there are often
assist clicks and assist impressions that help guide your customers to conversion.
Which built in Adwords report can show you this performance data?
A- Search Funnel
4. If an advertiser has the same keyword in two different ad groups, the one to win a
given auction will be the keyword with the:
A- highest Ad Rank
5. AdWords Campaign Experiments allows you to
A- The changes to your account for a portion of the auctions that your ads participate
in.
6. In order to determine ads from the ads of competetors, advertisers creating ads
should:
A- include prices, promotions and call to action
7. You can add a + modifier in front of broad match keywords to
A- specify that certain words must be included in someones search term to trigger
your ads.
8. What can be learned from a Search Funnel?
A- The series of steps a customer takes before completing a conversion, inclusing
information on ads, clicks, and other elements of your campaign.
9. In a Reach and Frequency report, Frequency is defined as the:
A- average number of times a user is exposed to an ad.
10. Which approach to bidding is best suited to maxmize profit?
A- Balance CPA and # of conversions.
11. How might an advertiser compare, over time, two campaign metrics such as cost
per conversion and cost?
A- Select the two metrics in Graphs option on the Campaign tab.
12. A florist is advertising five types of flowers, including red roses. When a user
types the phrase red roses into Google, the advertisers ad is displayed and clicked
on. Which landing page is more likely to convert to a sale?
A- The page on the site that displays only roses.
13. What information does the Conversion Optimizer need in order to find the
optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?
A- Historical conversion data
14. A high Quality Score can:
A- improve an ads position.
15. You are tracking conversions in a budget-constrained campaign. If you raise CPC
bids within the budget constraint, which result is more likely?
A- Receive more conversions while paying more on average per conversion.

16. Business listings in Google Places can be:

A- location extensions in AdWords.
17. If multiple individual make changes to the AdWords account, upon opening the
account in AdWords Editor, they should:
A- click get recent changes in the tool bar.
18. An advertiser in Canada wants to view ads as they would appear to users in
Mexico. Which tool should this advertiser use to accomplish this goal?
A- Ad preview and Diagonsis Tool.
19. An advertiser attempts to enable Conversion Optimizer but the feature is not
available in the account. Which is most likely reason?
A- The advertiser has fever than 15 conversions in the last 30 days.
20. Exact Match Impression Share Matrics:
A- summarize impression share statistics for all keywords current set to exact match.
21. An advertiser who sells laptop computers only wants to reach consumers who are
ready to make an immediate purchase online. When building the keyword list for an
ad group, the advertiser should include:
A- negative match keywords such as -review or -comparision
22. The IP Exclusion tool allows advertiser to:
A- prevent specific IP addresses from seeing their ads.
23. In a Reach and Frequency report, Reach is defined as the:
A- number of unique users exposed to an ad.
24. Which can be specified at the campaign level?
A- Network distribution
25. What is the defination of actual cost-per-click (CPC)?
A- The least possible CPC the advertiser needs to pay to maintain an achieved
position.
26. Adwords Editor allows users to:
A- access multiple accounts offline.
27. If the query Seattle plumbers is entered into Google, Google will use the
location term that is part of the query to show ads:
A- targeted to Seattle, regardless of the users location as long as they are in the US.
28. How can advertisers see specific search queries that have caused their ads to
show, even if those queries are not keywords within their accounts?
A- Select Keywords details on the Keyword tab.
29. Which determines a keywords clickthrough rate (CTR)?
A- Number of clicks divided by the number of impressions.
30. You are CEO of a small e-commerce shop and your team is debating AdWords
performance metrics to maximize profit. Budget is unlimited as long as ROI is
positive. Whose recommendations most effectively position you for maximum profit?
A- Pete: Lets start by verifying our campaign is profitable, ten test different CPA
targets to find which maximizes total profit
31. An advertiser who is selling computer monitors is writing new ad text for an
existing ad group. Which line of ad text is written according to Google AdWords
advertising policies?
A- 20-70% off LCD monitors.
32. An ad group contains the phrase-matched keyword underwater camera. Which
search query may trigger an ad in this ad group to display?
A- underwater camera case.
33. Given four Search campaigns that run out of daily budget, theree can likely

benefit from bidding or budget changes. Which is most likely configured effectively
as is?
A- Branding campaign with set marketing budget, prioritizing more clicks over
current ad position.
34. Megan enabled Conversion Optimizer in all six of her campaigns. How can she
tell if Conversion Optimizer is improving campaign performance?
A- Compare average CPA and conversion rate before and after using the Conversion
Optimizer.
35. An advertiser notices that the clickthrough rate (CTR) in one ad group has
significantly decreased throughout the past few weeks. What could this advertiser do
in an attempt to increase CTR and maintain relevant website traffic?
A- Use keyword matching options to help remove irrelevant searches.
36. Which is the most appropriate action to take when a keyword is below the first
page bid estimate listed in the Status column of the Keywords tab?
A- Consider increasing the bid or editing the keyword to improve Quality Score.
37. At which level of an AdWords account can an advertiser make changes to network
and location targeting settings?
A- Campaign
38. To improve the performance of an ad group on the Search Network, advertiser
should create ad group containing:
A- keywords that are also included in the ad text.
39. Where on an e-commerce website should an advertiser install the AdWords
Conversion Tracking code?
A- Confirmation page after a purchase.
40. You are gaining as a true wizard of AdWords and just won a multi-million dollar
client to consult on bidding strategy. Your new client asks you to set bids that
maximize profit, focus on the top 3 positions, and mnimize CPA. How can you most
effectively meet their goals?
A- Explain that all three objectives contradict each other and the tradeoffs at risk.
Understand the clients priorities and adop a bidding strategy with minimal
contradictions.
41. Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:
A- clicks for their daily budget.
42. How does Conversion Optimizer use an advertisers cost-per-acquisition (CPA)
bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
A- The CPA bid is the highest the system will allow the CPC bid to reach.
43. An advertiser targeting only France determines that clicks have been received
from users in Switzerland. Why might clicks outside of the targeting location occur?
A- Users in Sitzerland are searching on Googles French domain.
44. You own a pizzeria in downtown Chicago. With call extensions, a customer who
searches for pizza on her mobile phone can see your ad along with your phone
number and make the call with one click. How is that priced?
A- The cost is the same as a standard click on the ad.
45. Each of the following are benefits youd expect from Product Listing Ads
expcept..
A- Automatically produced viedo commercials.
46. Infromation an advertiser would find in the change history tool would be:
A- adjustments made to the daily budget.
47. How could an advertiser determine the most profitable keywords within a

campaign?
A- Compare the costs accrued by each keyword with the conversion data for that
keyword.
48. An advertisers ad is not appearing in the Ad Preview and Diagnosis Tool when
exact keywords are queried. which action would help the advertiser to determine why
the ad is not showing?
A- Run a keyword diagnosis for the keyword in question.
49. An adverstiser wants to increase the position of an ad on Google, but is not
willing to raise bids to accomplish this goal. what else should the advertiser do in an
attempt to increase Ad Rank?
A- Make changes to improve the Quality Score of the ads keywords.
50. Jane uses AdWords to promote her online shoe store and her conversion rate has
remained constant over the last year. while checking her web server logs for
December, she notices she sometimes gets two clicks from the same IP address
within a few minutes. The most likely cause of this is:
A- users who are comparison shopping for shoes.
51. Reviewing Keyword details data on the Keywords tab will help advertisers to
identify:
A- new keyword ideas for a campaign.
52. Intergalactic Teleportation Inc uses AdWords to generate leads for their sales
team. Leads are tracked by Conversion Tracking via a Contact Sales from. The sales
team converts 10% of leads into deals. For each deal an additional 15% of business is
gained from word-of-month. which formula best descrides value-per-conversion?
A-(Average deal value)*(10%)*(115%)
53. Youre running a Search campaign for an accounting software provider that want
to estimate lifetime customer value as a primary benchmark for performance. They
charge $10/mo for Basic service and $ 20/mo for Pro. which formula best describes
their average lifetime customer value across all service offerings?
A- ($10)*(% Basic customers )*( Basic average lifetime in months) + ($20)*(% Pro
customers)*(Pro average lifetime in months).
54. The AdWords Application Programming Interface (API) allows developers to use
application that:
A- interact directly with the Adwords server.
55. Which are key elements to keep in mind when optimizing a landing page for
AdWords?
A- Relevant and original content that clearly represent the business.
56. which best describes the relationship between maximum cost-per-click (cpc) bids
and Ad rank?
A- CPC bid is one factor that affect Ad Rank.
57. In an AdWords account, which statistic is viewable for each ad group?
A- Average cost-per-click (CPC)
58. On which tad can advertisers see credits for invalid clicks within their AdWords
accounts?
A- Billing.
59. Which AdWords feature is compatible with Conversion Optimizer?
A- Ad Extensions.
60. An advertiser notices that clicks have suddenly increased and is concerned that
they migth be due to invalid activity. what is the first thing the advertiser should do
to investigate this situation?

A- Look at click patterns over time and rule out legitimate reasons for increased
activity.
61. which is a benefit of using AdWords Editor?
A- Multiple users can share archives and proposals for an account.
62. An advertiser who sells designer dresses is selecting a landing page to pair with
new ads for spring dresses. A good landing page for the spring dress collection ads
would display:
A- several colours of spring dresses.
63. One reason for using Conversion Optimizer is to:
A- avoid unprofitable clicks.
64. Which scenario would record to two conversions (1-per-click)?
A- A user clicks on an ad, converts, and returns to the site using a bookmark within
30 days and converts again.
65. A new coffeehouse downtown would like to run an afternoon espresso
promotion to increase sales during the afternoon hours on weekdays. which
AdWords feature is most effective for preventing their search ads from appearing at
night or on weekends?
A- Ad Scheduling.
66. In order to achieve the best performance possible from text ads, which is a best
practice that should be followed?
A- Include words like find and search in the ad text.
67. Advertisers who check web server logs may find their ads received multiple clicks
from a single Internet Protocol (IP) address. this could be a result of:
A- Internet Service Providers (ISPs) who assign the same IP address to multiple
users.
68. which is a benefit of linking a Google Places account to an AdWords campaign?
A- Additional icon options are available for ads when using Google Places.
69. An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am
on weeknights. The normal bid is USD $0.40 and the bid multiplier is 75%. How
much is the advertiser bidding between 9pm-12am on weeknights?
A- USD$0.30
70. An advertiser who works for a large commpany wants to make frequent, specific
changes to bids based on criteria for more than 100,000 keywords. Which would be
the most efficient tool for that advertiser to use?
A- Adwords Application Programming Interface (API)
71. It is important to identify specific goals for an AdWords campaign, so that the
advertiser can then:
A- make strategic changes to the account to improve performance.
72. Dynamic search ads would be most helpful for
A- Websites with hundreds or thousands of products, services or listings that
frequently change.
73. Assuming default cookie expiration timing, a conversion (1-per-click) is recorded
when:
A- a single conversion is made within 30 days following an AdWords ad click.
74. Linking your Google+ page to your AdWords account
A- Enables you to show more endorsements for your business from your customers
and supporters.
75. A user clicks on an ad prompting a sale on sneakers. Upon clicking, the user is
taken to a page that does not contain sneakers, but rather discount sunglasses. The

user also encounters pop-ups while trying to navigate the site. What should the
advertiser do to improve the users experience?
A- Link to the webpage that is relevant to the ad and remove the pop-ups.
76. An advertiser can apply mobile bid adjustment at which of the following levels?
A- Campaign Level
77. An advertiser selling anti-bacterial toothbrushes wants to invest in brand with a
set marketing budget. They want another campaign that maximizes profit as long as
ROI is positive. Which account structure achieves both goals?
A- Allocate the set marketing budgets across dedicated branding campaigns. Create a
separate campaign that can extend its daily budget after profitablity is achieved.
78. Which feature distinguishes location extensions from regional and customized
campaign targeting?
A- Customized campaign targeting is required in order to enable location extension.
79. What is benefit of using the Adwords Application Programming Interface (API)?
A- Advertisers can make dynamic changes to their AdWords account at scale.
80. In an AdWords account managed by multiple users, one user noticed a surprising
jump in impressions. Where should this user look for details on what might have
created the impression increase?
A- Change History
81. Janes e-commerce site sells a wide variety of bicycle equipment. She wants to
estimate her profit-per-conversion for each ad group to get a sense of which ad group
are immediately profitable in the short term. Which formula best estimates Jsnes
profit-per-conversion before advertsing expenses?
A- (Avg profit per Order) * (Conversion Rate)
82. Advertisers can provide physical address information about their businesses
through Google Places accounts. Ads that include this type of information are eligible
to show on:
A- any network selected in the campaigns settings.
83. Which is the next stage of detection in an Adwords account, if Googles automatic
filetring system does not successfully remove all potentially invalid clicks?
A- Proactive offline analysis by the Google Ad Traffic Quality Team
84. Youre an independant consultant selling an ebook you wrote about Search
Engine Marketing for $50. You have campaigns across multiple online advertising
platforms: search networks, display networks, & other advertising networks. Which
approach to CPA targets and budget is best suited to maximize your total profit?
A- Predetermined budget to be divided across all platforms. Allocate the most budget
to the platforms with the lowest CPA.
85. Which is a recommended action for new mobile preffered ad creative?
A- Use a mobile-optimized landing page
86. The keyword insertion code in an ads headline reads: Buy{KeyWord:Books}.
The related ad appeared when a user searches flower books and the query
expanded to a broad-matched keyword in the account, gardening books. In this
example, how would the ads headline is displayed?
A- Buy Gardening Books
87. How should advertisers use their websites to help them structure their accounts?
A- Organize ad groups and campaigns to reflect the layout of website.
88. What kind of click volume increase is likely to be immidiately filtered from an
AdWords campaign?
A- automated clicks

89. An advertiser runs a report at the Campaign level and includes invalid clicks
statistics. The report indicates that 20% of clicks received during the selected time
period were invalid. This means that the invalid clicks were:
A- credited to the account.
90. Which is the quickest way to add a long list of locations to target in an AdWords
campaign?
A- Select Bulk locations in the advanced section of a campaigns location settings.
91. An advertiser has several keywords set to broad match and would like to see the
actual search queries that triggered his ads. This information can be found in the:
A- Keyword details section of the Keyword tab.
92.You are launching a new campaign selling stylish office furnitrue. You would like
to grow it to maximize for all traffic available on your current keywords. If only
allowed one cycle, which order of steps below is most likely to captrue the most
profit?
A- Test different bids to optimize profit ? Achieve profitability ? Gradually increase
AdWords daily budget to traffic available, maintaining profitability each step.
93.The purpose of a developer or authentication token is to track:
A- Application Programming Interface (API) access by application.
94. which allow advertisers to automate AdWords reporting and campaign
management?
A- Use of an AdWords Application Programming Interface (API) web service.
95. An advertiser enabled Conversion Optimizer and Noticed a decrase in the
number of conversions. What could have caused this decrease to occur?
A- The maximum cost-per-acquisition (CPA) bid was lower than the recommended
amount.
96. An advertiser made edits to an AdWords ad and noticed that the position of the
ad decreased. what is the most likely cause for the decrease in position?
A- The edited ad is less relevant to the keywords within the ad group.
97. Bud would like to test new logic in his application that uses the AdWords
Application Programming Interface (API) within modifying his live AdWords
campaigns. Which tool would allow him to do this?
A- AdWords API Sandbox.
98. An advertiser implements Conversion Optimizer and notices campaigns are
receiving fewer conversion than before the tool was implemented. Which action
should the advertiser take to increase the number of conversions received?
A- Increase the maximum cost-per-acquisition (CPA) bid.
99. One factor the AdWords system uses to calculate an ads actual cost-per-click
(CPC) is the:
A- Ad Rank of the ad showing one position lower on the page.