Marketing Management

Assignment 3
Market Share Analysis

By
Abhinav Ved (Roll no-101101)
Abhishek Srivastava(Roll no-101102)
Aditya chiplegiri(Roll no-101104)
Alok Jaiswal(Roll no-101105)
Institute of Management,
Nirma University

Market share statistics

Product-Internet browser
Data is divided as per its sources as under, then mean and median is found out to estimate
position of each browser. Statistics are important information. From the statistics below,
you can see that Internet Explorer and Firefox are the most common browsers.

Source

Internet
Firefox Chrome Safari Opera
Explorer

Net Applications

60.32%

23.81%

7.24%

4.85%

2.27%

W3Counter

45.5%

31.8%

9.2%

3.5%

2.1%

Stat Counter

52.86%

31.15%

9.24%

4.07%

1.91%

StatOwl

63.37%

21.26%

6.24%

8.52%

0.33%

Wikimedia

47.50%

30.90%

7.39%

4.95%

3.43%

Clicky

49.44%

31.16% 10.30%

7.64%

1.25%

Mean

53.17% 28.35%

8.27% 5.59% 1.88%

Median

51.15% 31.03%

8.30% 4.90% 2.01%

Market Leader- Internet explorer-53.17%

Market challenger-Mozzila firefox-28.5%
Market followers-chrome (8.27%), safari (5.59%)
Market nicher-Opera (1.88%), others(2.69%)

Internet explorer was ruling web browser market and its share continuously declining
from last 5 years as shown under with challenges from Mozzila firefox and other players.

Month by month market share for web browser market is shoen as under. (1)
2010

IE8

IE7

IE6

Firefox

Chrome

Safari

Opera

June

15.7%

8.1%

7.2%

46.6%

15.9%

3.6%

2.1%

May

16.0%

9.1%

7.1%

46.9%

14.5%

3.5%

2.2%

April

16.2%

9.3%

7.9%

46.4%

13.6%

3.7%

2.2%

March

15.3%

10.7%

8.9%

46.2%

12.3%

3.7%

2.2%

February

14.7%

11.0%

9.6%

46.5%

11.6%

3.8%

2.1%

January

14.3%

11.7%

10.2%

46.3%

10.8%

3.7%

2.2%

2009

IE8

IE7

IE6

Firefox

Chrome

Safari

Opera

December

13.5%

12.8%

10.9%

46.4%

9.8%

3.6%

2.3%

November

13.3%

13.3%

11.1%

47.0%

8.5%

3.8%

2.3%

October

12.8%

14.1%

10.6%

47.5%

8.0%

3.8%

2.3%

September

12.2%

15.3%

12.1%

46.6%

7.1%

3.6%

2.2%

August

10.6%

15.1%

13.6%

47.4%

7.0%

3.3%

2.1%

July

9.1%

15.9%

14.4%

47.9%

6.5%

3.3%

2.1%

June

7.1%

18.7%

14.9%

47.3%

6.0%

3.1%

2.1%

May

5.2%

21.3%

14.5%

47.7%

5.5%

3.0%

2.2%

April

3.5%

23.2%

15.4%

47.1%

4.9%

3.0%

2.2%

March

1.4%

24.9%

17.0%

46.5%

4.2%

3.1%

2.3%

February

0.8%

25.4%

17.4%

46.4%

4.0%

3.0%

2.2%

January

0.6%

25.7%

18.5%

45.5%

3.9%

3.0%

2.3%

2008

IE7

IE6

IE5

Firefox

Chrome

Safari

Opera

December

26.1%

19.6%

44.4%

3.6%

2.7%

2.4%

November

26.6%

20.0%

44.2%

3.1%

2.7%

2.3%

October

26.9%

20.2%

44.0%

3.0%

2.8%

2.2%

September

26.3%

22.3%

42.6%

3.1%

2.7%

2.0%

August

26.0%

24.5%

43.7%

2.6%

2.1%

July

26.4%

25.3%

42.6%

2.5%

1.9%

June

27.0%

26.5%

0.5%

41.0%

2.6%

1.7%

May

26.5%

27.3%

0.7%

39.8%

2.4%

1.5%

April

24.9%

28.9%

1.0%

39.1%

2.2%

1.4%

March

23.3%

29.5%

1.1%

37.0%

2.1%

1.4%

February

22.7%

30.7%

1.3%

36.5%

2.0%

1.4%

January

21.2%

32.0%

1.5%

36.4%

1.9%

1.4%

2007

IE7

IE6

IE5

Firefox

Mozilla

Safari

Opera

November

20.8%

33.6%

1.6%

36.3%

1.2%

1.8%

1.6%

September

20.8%

34.9%

1.5%

35.4%

1.2%

1.6%

1.5%

July

20.1%

36.9%

1.5%

34.5%

1.4%

1.5%

1.9%

May

19.2%

38.1%

1.6%

33.7%

1.3%

1.5%

1.7%

March

18.0%

38.7%

2.0%

31.8%

1.3%

1.6%

1.6%

January

13.3%

42.3%

3.0%

31.0%

1.5%

1.7%

1.5%

2006

IE7

IE6

IE5

Firefox

Mozilla

N7/8

Opera

November

7.1%

49.9%

3.6%

29.9%

2.5%

0.2%

1.5%

September

2.5%

55.6%

4.0%

27.3%

2.3%

0.4%

1.6%

July

1.9%

56.3%

4.2%

25.5%

2.3%

0.4%

1.4%

May

1.1%

57.4%

4.5%

25.7%

2.3%

0.3%

1.5%

March

0.6%

58.8%

5.3%

24.5%

2.4%

0.5%

1.5%

January

0.2%

60.3%

5.5%

25.0%

3.1%

0.5%

1.6%

2005

IE6

IE5

Firefox

Mozilla

N7

O8

O7

November

62.7%

6.2%

23.6%

2.8%

0.4%

1.3%

0.2%

September

69.8%

5.7%

18.0%

2.5%

0.4%

1.0%

0.2%

July

67.9%

5.9%

19.8%

2.6%

0.5%

0.8%

0.4%

May

64.8%

6.8%

21.0%

3.1%

0.7%

0.7%

0.6%

March

63.6%

8.9%

18.9%

3.3%

1.0%

0.3%

1.6%

January

64.8%

9.7%

16.6%

3.4%

1.1%

2004
November

IE6
66.0%

IE5
10.2%

Mozilla
16.5%

N3
0.2%

N7
1.2%

1.9%
N4
0.3%

O7
1.6%

September

67.8%

11.2%

13.7%

0.3%

1.4%

0.3%

1.7%

July

67.2%

13.2%

12.6%

0.4%

1.4%

0.4%

1.6%

May

68.1%

13.8%

9.5%

0.6%

1.4%

0.4%

1.6%

March

68.2%

14.6%

7.9%

0.8%

1.4%

0.6%

1.4%

January

68.9%

15.8%

5.5%

0.4%

1.5%

0.5%

1.5%

2003

IE6

IE5

Mozilla

N3

N7

N4

O7

November

71.2%

13.7%

7.2%

0.5%

1.6%

0.5%

1.9%

September

69.7%

16.9%

6.2%

0.6%

1.5%

0.6%

1.8%

July

66.9%

20.3%

5.7%

0.6%

1.5%

0.6%

1.7%

May

65.0%

22.7%

4.6%

1.0%

1.4%

0.9%

1.4%

March

63.4%

24.6%

4.2%

0.9%

1.4%

1.1%

1.2%

January

55.3%

29.3%

4.0%

1.2%

1.1%

1.7%

2002

IE6

IE5

AOL

N3

N5

N4

IE4

November

53.5%

29.9%

5.2%

1.1%

4.9%

2.0%

September

49.1%

34.4%

4.5%

1.3%

4.5%

2.2%

July

44.4%

40.1%

3.5%

1.2%

3.5%

2.6%

0.5%

May

40.7%

46.0%

2.8%

1.2%

2.7%

3.4%

0.7%

March

36.7%

49.4%

3.0%

1.2%

2.4%

4.1%

0.7%

January

30.1%

55.7%

2.8%

1.3%

2.2%

4.4%

1.0%

Referances
http://en.wikipedia.org/wiki/Usage_share_of_web_browsers