Beauty

& Fashion

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Generate Brand Awareness

and Product Trial Among
Highly Engaged Consumers

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Connect with Beauty & Fashion Influencers!

14.9MM

43.7MM

women visit iVillage Lifestyle

women visiting
beauty and fashion
sites each month

And we reach more

beauty-conscious females
than any other
community lifestyle
site

2,371
2,011

1,189

Reaching Beauty-Conscious Females

(UVs)
850
589

544

429
185

iVillage Network Sheknows Network

Glam Style

Stylelist Sites

Hearst Beauty &

Fashion

Glo

Sources: Comscore Media Metrix Feb 2012; Comscore Plan Metrix Self Described Beauty Conscious Females 18+ February 2012,

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PeopleStyleWatch

Instyle

Beauty and Fashion Enthusiasts

Eight out of ten of iVillage users are
Beauty and Fashion Enthusiasts (79.4%)
and can be found across each channel
on iVillage.
Beauty Enthusiasts can be found
across all channels % per channel

Parenting & Pregnancy

78.4%

Health

77.2%

Entertainment

76.5%

Beauty & Style

71.0%

Food

80.1%

Home & Garden

78.1%

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WOMEN ARE #1 RECOMMENDERS!

Influential Females Love to Advise About Beauty
iVillage females are more likely to advise others on beauty & cosmetics
compared to other community site users (index 117)*
Females who Advise Others on Beauty
& Cosmetics

Breakdown of Beauty & Style

Discussions on iVillage

Index
iVillage.com

117

Hearst Beauty & Fashion

113

Glam Style

110

Instyle

107

SheKnows

102

Stylelist Sites

99

Glo

99

People StyleWatch

89

Sources: Comscore Plan Metrix February 2012. Ahead of womens community lifestyle sites including: Sheknows, Glam Style, Hearst Digital Network,
PopSugar, Stylelist, Glo. Nielsen @plan Release 4 2011; Collective Intellect 2011

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Fashion
General beauty/
Skincare
Beauty Products/
Tips
Body & Beauty

High Brand Awareness & Frequency of Use

Size of Bubble = Total Brand Awareness

(among women 21-54)

iVillage Delivers An Engaged Audience with

Strong consumer brand awareness
Largest growth in frequency of use compared to other women's sites
Highest time spent compared to other women's sites

Source: ComScore Media Metrix 3 month average ending November 2011 among F18-49; iVillage/Insight Research Group Womens Authority Study 4Q2011

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With Real Women Nationwide

500K
votes

200K
entries

1MM
PVs

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Spans Throughout The Social Network

Social Media Audience YOY Growth

Facebook Likes:
Twitter Followers:

+238%
+110%

New Social Media Channels

Launched iVillage on Pinterest, Instagram, Chime.in,

Tumblr, Google+, Tout

Deep Engagement
Talking About This # is at 6.3% higher in competitive set
Average 10 PVs/click from Facebook page referrals

Early Movers
One of first brands to add a Pin It button
13k+ shares in one week (outranking Twitter!)
Select partner for Twitters Enhanced Profile Pages

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Brand Integration Opportunities

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Success!

10

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Brand Integrations

Hair Repair Coummunity Challenge

Fall Celeb Styles for Less

Get Gorgeous: This Seasons Beauty Must-Haves

Fall Hair Blowout

360 Makeover: Look Good, Feel Good

Shape Up Your Look

StylePiler Tool

Virtual Makeover Tool

Video Series Integration:

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Likes or Yikes
iVillage 5
iVoices

*Theme and creative integrations TBD pending editorial approval. 2 week lead time requested.

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11

12

High Impact Advertising Opportunities

12

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13

OPA Pushdown Ad Unit

It Takes Chargeand Gets Noticed!

Initial banner size 970x66

pushes down content
Auto collapses into 970x418
banner

13

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14

The Side Door

Unique Entry Point for Exposure

Takeover of EVERY ad unit on the

page AND rails
Served to user as they explore
the site for high impact
exposure

14

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15

SideKick Unit
This Dynamic Duo Leads Directly to Ticket Sales

Serves in standard banner ad

space (300x250)
When initiated, (850x750) ad
pushes the content left to display

15

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Filmstrip Unit
Scrolling Content That Will Set Your Brand Apart

300x600 banner unit

Scrolling content within the ad
space
Contains 300x300 worth of
content within the ad

16

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Portrait Unit
Content That Will Set Your Brand Apart

300x1050 banner unit

Sold as only ad unit on the page
Ad can contain multiple modules
(Video, Map, Twitter Feed etc.)

17

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Brand New Video Player Experience

Hair Hub

18

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Dedicated Newsletter

No Mistake Makeup Tricks

We wondered, is there really
such a thing as mistake-proof
foundation? And if so, how can
we possibly know which
foundation is going to be the
right one for us? It turns out it's
not the product alone that
counts. As iVillage makeup artist
Deborah Grayson outlines
below, it's your skin and how
you apply the product.

Each email is written for the

advertiser in the iVillage editorial
voiceensuring it resonates with
each recipient.
Dedicated Mailing

*Theme and creative TBD pending editorial approval. 2 week lead time requested.

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19

20

20

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Trusted Site

64%
of iVillage users trust the site for information about
brands and products

42%
consider themselves very loyal to brands (vs. 31% avg)

Source: NBCU Women @ Research Portrait of Todays Mom, 2011:MRI Doublebase 2011; :
Women Like Me Brand Regard and Shopping Effects Study

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21

iVillage Delivers Lift Across Key Brand Metrics

The Right Audience + The Right Advertising Platform = Results iVillage

iVillage is more effective in driving lift in

all key brand metrics following exposure

iVillage Norms lifts in exposed vs. control

Portal Norms lifts in exposed vs. control

6.4

4.6

+3.0

Ad Awareness
iVillage index
to Norms

Purchase Intent

212%

Source: Nielsen @plan Release 4 2011; insight Express Internet ad effectiveness norms 2009-2011, norms based on over 300 campaigns.

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2.3

193%

22

Name of Presenter
iVillage Title

23

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