RETAIL MANAGEMENT

Prepared
By--
MERCHANDISE
MANAGEMENT
Merchandising, Basis of retail merchandising.

Factors affecting the Merchandising functions.

The Merchandises Role & Responsibilities.

Visual Merchandising.
 Merchandising,
Basis of retail
Product and merchandising management is key
merchandising,
§

activity in the management of retail business.

§ The primary function of the retailing Is to sell

Merchandise.

§ One of the most strategic aspects of the retail

business is to decide the merchandise mix and
quantity to be purchased .

§
Define Merchandising as “The
analysis, planning, acquisition,
handling and control of
merchandise investments of a
retail operation.”

Merchandising is the core of

retailing.

The function of merchandising is

Achieving these five Right is the key to
successful merchandising and many a times, this
remains an elusive goal for most retailers.

Merchandising management can be termed as

“Planning, analysis, acquisition, handling
and control of the merchandise”
Analysis: because retailers must be able
to correctly identify their customers
before they can ascertain consumer
desires and their needs/requirements for
making a good buying decision.

Planning is important because

merchandise to be sold in the future
must be bought now.

Acquisitions because the merchandise

needs to be procured from others, either
 Factors Affecting the
Merchandising Function
Merchandising does not function in
isolation.
It is affected by various factors like the
organization structure, the size of the
retail organization and the merchandise
to be carried.

Rarely are any two stores organized in

the same way.
 Size of organisation

Merchandise to be carried
Merchandising
Organization

function
Structure

Types of store
The merchandiser to be carried by a
retailer largely determines the
responsibilities of the merchandiser.

Merchandise to be carried: The buying

for basic merchandise is fairly different
from buying fashion merchandise.
A merchandisers who I handling fashion
products will need to spend more time in
the market, and looking for the products
The Merchandises Role &
Responsibilities
Planning: Thought the
merchandising may not be directly
involved in the actual purchase of
merchandise.
They formulate the policies for the
areas in which they are
responsible.
Forecasting sale for the forth
coming budget period and can
estimate the consumer demand
and the impact of changes in the
Co-ordinating: Merchandise
managers supervise the work of
more than one buyer.
They need to coordinate the
buying effort in terms of how well it
fits in with the store image and
with the other products being
bought by other buyers.

Controlling: assessing the buyers

Role of the Buyer
Buyers plays an important role in
the retail industry. they select
and order merchandise to be
sold.
Buyers may be responsible for
buying for a department, an
entire store, or a chain of stores

1. Developing the merchandising

strategies for the product line
Retail Store Design &
Visual Merchandising
Store design and layout tells a
customer what the store is all
about and it is very strong tool in
the hands of the retailer for
communicating and creating the
image of the store in the mind of
the customers.

The design and layout of the store

are a means of communicating the
image of the retail store.
 Entranc Parking
e space

BUILDIN
G LOCATIO
Health ARCHITE N Access
CTURE

Display
space STORE
DESIGN

STORE
THEME

Target
Merchandi
custome
se Mix
rs
 Exterior Store Design &
Interior Design
Exterior
Location
Parking
Ease of access
The building architecture
Health and safety standards
Store windows, lighting
Interior
Fixtures
Visual merchandising
“Can be termed as the orderly, systematic,
logical and intelligent way of putting stock on
the floor”

VM is the art of presentation, which puts the

merchandise in focus.  It educates the
customers, creates desire and finally
augments the selling process.
METHODS OF DISPLAYS

Color Dominance.

Coordinated Presentation.

Presentation by price.
1818
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