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CUSTOMER ATTITUDE TOWARDS FOUR-WHEELERS

Name of the customer:
Age:
a) Less than 20 b)20-30 c)30-40 d)40-50 e)50-60
f)60 and above
Educational background:
a)Intermediate b)Graduation c)Post graduation d)uneducated
Profession:
a) Employee b) Business man c) Student d)Farmer e) Any other
How long are you using the four wheeler?
a) Last one year b) 1-5 years c) 5-10 years d) above 10 years
Which company vehicle are you using?
a) Maruthi
b) Mahindra
c)BMW
d)Volkswagen
e)Ford
f) GM
g) Any other (please mention.
Price of the four-wheeler:
a) Less than 3 lakhs b) between 3 lakhs 6 lakhs c) Between 6 lakhs 9 lakhs
d) Between 9 lakhs -12 lakhs e) Between 12 lakhs -15 lakhs f) Above 15 lakhs

7. Who influenced your buying decision?

a) Friends
b) Advertisements
d) Own decision

c) Family members

e) Any other (please mention)

8. What is the source of information about the four-wheeler?

a) TV
b) Magazine
c) Automobile Show room
9. Why did you prefer the present brand?
a) Price is reasonable
b) Superior quality
d) Good look

d) Existing user
c) Fuel efficient

e) Any other (please mention)

10. Which is the most important factor while buying four-wheeler?

a) Price
b) Quality
11. Does advertising can change your buying preference in the case four-wheeler?
a) Yes b) No c) Cant say
12. Do you think four wheeler has become a need nowadays?
a) Yes b) No
13. Which brand of four-wheeler do you prefer?
a) Indian brand b) foreign brand
14. Are you satisfied with the services offered by the dealers?
a) Yes b) No
15. Any comments: