Temporary Address:

501 E. Healey Street, Apt 20

Champaign, IL 61820

LAUREN HUMMEL

Permanent Address:
619 Oakhurst Drive
Naperville, IL 60540

laurenfhummel@gmail.com
630-803-5110
EDUCATION AND HONORS
UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN
Bachelor of Science in Advertising
Public Relations Certificate
College of Media James Scholar

Expected Graduation: May 2015

Overall GPA: 3.67/4.00

PROFESSIONAL EXPERIENCE
SELECTIVE SEARCH, LLC.
Client and Affiliate Relations Intern
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Champaign, IL
February 2013 Present

Participate in weekly promotional brainstorming to capture larger share of age 18-34 Champaign-Urbana market
Envision and critique drafts of 2 event promotion advertisements per semester for newspaper, buses and social media
Promote event sponsors by overseeing sample distribution to Frattle of the DJs and Frattle of the Bands attendees
Assist in supervising other 4-5 marketing event staff while also attending to needs of Frattle competition panel judges

SPM MARKETING & COMMUNICATIONS JOB SHADOW PROGRAM

Assistant Account Management Job Shadow
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June August 2014

Assisted Director of Marketing in preparing for 3summer promotional events by gathering and delivering materials
Reported to executive staff and matchmakers with project updates and client search results; re-organization of client and
affiliate files improved efficiency in retrieving profiles
Read and interpreted in-depth personal interview notes daily to write detailed profiles on potential client matches
Corresponded with over 100 potential client matches via email and telephone to provide and retrieve information
Learned of company PR and advertising needs and aspirations by reviewing past creative plans and current goals

WPGU 107.1 RADIO STATION

Marketing Intern
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Chicago, IL

LaGrange, IL
January 2014

Gained insight to the medical marketing and communications field through presentation by the VP of Business Development
Observed demands of account management by attending meetings, reviewing ads and communicating with other departments
Interacted with individuals at management, creative, media and executive levels of SPM

LEADERSHIP AND ACTIVITIES

PHI CHI THETA PROFESSIONAL BUSINESS FRATERNITY
Vice President of Marketing April 2013-2014
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Molded and defined the VP Marketing role as the first member to ever hold the position
Reached over 2,000 people through direct mail, email, social media, and on-campus promotion
Improved information night attendance by 50 percent over previous semesters through advertising efforts
Organize information night rush event and oversee 13 active members on public relation and apparel committees

COLLEGE OF MEDIA
Student Ambassador & Deans Advisory Board
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Champaign, IL
August 2012 Present

Represent 1,100 students serving as liaison between students and administration

Network with alumni through campus visits, college events, and direct phone calls
Promote and attend College of Media events to inform and recruit incoming freshmen
Attend monthly meetings with administration to communicate student feedback and implement suggested improvements

GUSTOLAB INSTITUTE
Student
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Champaign, IL
January 2012 Present

Rome, Italy
May 2013

Admitted into intensive two-week study abroad program focused on branding Italian culture and cuisine
Observed and analyzed differences between American and Italian food culture by identifying with Italians to understand
cuisine branding techniques