Best Brand Cola in

Denton, TX
TechComm Nation
Trina Davis, Lorne Glen, Lauren Meyer, David Reed Tanner

Introduction
The focus of this feasibility study is to compare generic soda brands available at local grocery stores.

The study was designed to help university students select a less expensive soda.
The critera in this study was taste, smell, calories, and distance from campus to purchase product.
At the conclusion of this study the team will recommend the best soda based on the selected criteria

Big K - Kroger

Sams Cola - Walmart

Super Chill - Sack N Save

Shur Fine Sack N Save

Stores and Brands

Kroger

Wal-Mart

Sams Cola

Albertsons

Big K

Super Chill

Sack N Save

Shurfine

Criteria

Price

Taste

Smell

Calories

Distance
Based on 1-5, 1 being the worst and 5 being the best.

Price

Kroger

The price for Big K was $0.89 a two liter compared to the other brands used ranking first.

Smell

Among the participants that engaged in the study some agreed it smelled like RC and others agreed it smelled like Dr. Pepper.

Taste

There were seven participant that participated in the taste test study and here are the opinion they gave.

Participant 1: Taste like diet cola

Participant 2: Tasted Flat

Participant 3: Not as fizzy

Participant 4:

Participant 5: Diet taste

Participant 6: Taste like diet cola

Participant 7: Taste like diet cola

Based on the study Sam Cola ranked 2nd among the other brands.

Calories

The calorie listed on the Sam Cola two liter were 100 per serving which ranked 1st.

Distance

Based on the distance from the campus to Wal-Mart is approximately 1.81 miles which ranked 2nd.

Big K
DISTANCE

3.00

TASTE

2.00

SMELL

2.00

PRICE

2.00

0.5

1.5
Big K

2.5

3.5

Wal-Mart

Price

The price for Big K was $0.89 a two liter compared to the other brands used ranking first.

Smell

Among the participants that engaged in the study some agreed it smelled like RC and others agreed it smelled like Dr. Pepper.

Taste

There were seven participant that participated in the taste test study and here are the opinion they gave.

Participant 1: Taste like diet cola

Participant 2: Tasted Flat

Participant 3: Not as fizzy

Participant 4:

Participant 5: Diet taste

Participant 6: Taste like diet cola

Participant 7: Taste like diet cola

Based on the study Sams Cola ranked 2nd among the other brands.

Calories

The calorie listed on the Sam Cola two liter were 100 per serving which ranked 1st.

Distance

Based on the distance from the campus to Wal-Mart is approximately 1.81 miles which ranked 2nd.

Sams Cola
DISTANCE

2.00

TASTE

3.00

SMELL

3.00

PRICE

5.00

3
Sam's Cola

Albertsons

Price

The price for Super Chill was $1.29 a two liter compared to the other brands used ranking first.

Smell

Among the participants that engaged in the study some agreed it smelled like RC and others agreed it smelled like Dr. Pepper.

Taste

There were seven participant that participated in the taste test study and here are the opinion they gave.

Participant 1: Taste like diet cola

Participant 2: Tasted Flat

Participant 3: Not as fizzy

Participant 4:

Participant 5: Diet taste

Participant 6: Taste like diet cola

Participant 7: Taste like diet cola

Based on the study Sam Cola ranked 2nd among the other brands.

Calories

The calorie listed on the Sam Cola two liter were 100 per serving which ranked 1st.

Distance

Based on the distance from the campus to Wal-Mart is approximately 1.81 miles which ranked 2nd.

Super Chill
DISTANCE

1.00

TASTE

5.00

SMELL

5.00

PRICE

1.00

3
Super Chill

Sack N Save

Price

Smell

Among the participants that engaged in the study they all agreed that the Shur Fine brand smelled horrible.

Taste

This soda rated last in the taste category. There were seven participates that engaged in this study.

Participant 1 horrible

Participant 2 really bad

Participant 3 horrible

Participant 4

Participant 5 smells like pepto bismol

Participant 6 similar to other brands

Participant 7 smell unpleasant

Calories

The price of the ShurFine brand was $1.09 per 2 liter bottle. This rated 2nd to the last in terms of least in price.

The ShurFine brand ranked the highest in calories of all the sodas that were tested. At 160

Distance

This brand finished 1st in the category of distance at 1.14 miles from campus.

ShurFine
DISTANCE

5.00

TASTE

1.00

SMELL

1.00

PRICE

2.00

2
Price

3
Smell

Taste

4
Distance

Chart Title
2.0
1.6

SHUR FINE

0
1.09
4.0
1.1
SUPER CHILL

5
1.8
1.29
1.0
1

SAM'S COLA

3
4.4
0.84
3.0
1.1

BIG K

2
2.4
0.89
0

2
Distance

Calories

3
Smell

4
Taste

Price

Smell
SHUR FINE

SUPER CHILL

SAM'S COLA

BIG K

3
Smell

Calories
SURE FINE

160

SUPER CHILL

110

SAM'S COLA

100

BIG K

110

20

40

60

80
Calories

100

120

140

160

180

Price ($)
SURE FINE

$1.09

SUPER CHILL

$1.29

SAM'S COLA

$0.84

BIG K

$0.00

$0.89

$0.20

$0.40

$0.60
Price ($)

$0.80

$1.00

$1.20

$1.40

Taste
SHUR FINE

SUPER CHILL

SAM'S COLA

BIG K

3
Taste

Distance (miles)
SACK N SAVE

1.14

ALBERTSON'S

2.71

WALMART

1.81

KROGER

1.94

0.5

1.5
Distance (miles)

2.5

Recommendation

Based on the results of this feasibility study our team came to a unanimous
conclusion for recommendation. The team recommends the Super Chill soda
brand that is available at Albertsons grocery stores.