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Ruhland/English 120
That chart offers a couple of different options for essay design and structure, and I encourage you
to consult that page and chapter for guidance. However, I also add advice and guidance below.
Introduction:
Detail
Context:
In order to rhetorically analyze the book cover, you must give your readers
an overview of the scene or social context in which the book cover
appears/ed. Briefly, but specifically, discuss the potential genre of the book, the
perceived audience of that genre, and the overall tone/voice of the genre.
Rhetorical
Terms:
As the chart on page 144 indicates, you can choose to introduce and define
the rhetorical terms first, and then use the terms to analyze the book
covers content in subsequent paragraphs. Or, you could introduce each term as
you analyze the cover for that particular content. Either way, you will use Writing
Today as your source to help you define, describe, and detail key rhetorical terms:
ethos, pathos, logos. You will thoroughly introduce the text, cite/quote the
definitions, and properly cite all borrowed material in MLA style.
Analysis:
Conclusion:
Like any essay, you must offer a meaningful conclusion to your rhetorical
analysis. Strive to leave readers with some impact, some lasting insight into the
content or bigger concepts you analyzed. You may also find that facts you learned
about your researched key terms may find their way into this lasting insight. Note
that a conclusion need not be confined to a single paragraph.
Source
Use:
Within the essay, you will refer to and use the actual book cover; quote,
discuss, and cite key definitions/descriptions of rhetorical terms from
Writing Today, and you will quote, discuss, and cite from one source found via the
Wikipedia citations activity. This source will clearly and purposefully connect to the
central point of analysis (i.e. your researched key term, connected with your
strongest rhetorical appeal). You will include all three sources on your Works Cited
page; the book, the course text, and your found source. Find and include a printed
copy of the book cover itself (from a source such as Amazon, Goodreads, or Helene
Weckers website) in an appendix.
As a critical reader of genres, you need to consider the rhetorical situation/the five factors that
inform the intention of the text/document. Equally, then, as a writer of genres, you need to pay
close attention to these same considerations in order to communicate effectively. For this rhetorical
analysis, use these five factors as your guide:
Genre:
Ruhland/English 120
Purpose:
Audience:
Style/Voice:
Social Context:
Your audience and topic exists in the right now, the current
moment, and both audience and topic exist in an academic setting specific
to NDSU and the college classroom. As such, youre writing a public
document presented within this academic classroom.
Important Note
Unlike the Write-About Ethnography, which is informal and creative in style, the
Rhetorical Analysis is an academic essay that should follow those genre requirements.
While you will give your essay a thoughtful, specific title, you will create an essay built on
thoughtfully designed and coherent paragraphs that clearly progress and naturally
transition with the development and delivery of the analysis, while retaining a formal,
academic tone and style.
Evaluation/Rubric
150 points:
A = 135-150
B = 120-134
C = 105-119
D = 90-104
B
F = 0-89
D
Ruhland/English 120
Works Cited pages are double-spaced (like your Rhetorical Analysis), alphabetized by
entry, and the first line of each entry is flush with the left margin, while the subsequent
lines of the same entry are indented. The words Works Cited are written in the same font,
size, and style as the rest of the document. Note that smaller things like article titles or
song titles are in quotation marks, while bigger things like article titles or song titles are
italicized. Note that all key words are capitalized. Continue the running header of last
name and page number in the upper-right corner.