Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
ON
SUPPLY CHAIN MANAGEMENT
OF
WHITE GOODS (Refrigerators).
Submitted by:
Shiraj sherasia (09020242039)
Pallavi gupta (09020242023)
Aikta dube (09020242008)
Jagdish meena (09020242014)
Neeraj Kumar (09020242015)
Mrinal Mishra (09020242018)
Submitted to:
Mr. M. K. Gandhi
Faculty
Supply chain Management
Introduction
What are white goods?
SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS, SYMBIOSIS INFOTECH CAMPUS,
PLOT NO: 15, PHASE I, RAJIV GANDHI INFOTECH PARK, MIDC, HINJEWADI, PUNE-415007.
A major appliance, or domestic appliance, is usually defined as a large machine which
accomplishes some routine housekeeping task, which includes purposes such as cooking, food
preservation, or cleaning, whether in a household, institutional, commercial or industrial setting.
The term white goods or whiteware is also used for these items, primarily where British
English is spoken, although definitions for the term "white goods" can differ. In the United
States, the term white goods more commonly refer to linens rather than appliances.
Major appliances may be roughly divided as follows:
Refrigeration equipment
Freezer, Refrigerator
Stoves
Cooker, Stove, Oven, Cooking plate, or Cooktop, Microwave Oven
Washing equipment
Washing machine, Clothes dryer, Drying cabinet, Dish washer
Miscellaneous
Air conditioner, Water heater, Trash compactor
Refrigerators
Types of Refrigerators
1. Direct Cooling
2. Frost Free
3. Side by Side
4. Deep Freeze
5. Frost Free bottom mounted Freezer
LG manufactures only the Direct Cooling, Frost Free and Side by Side Refrigerators.
Company Profile
Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary of LG
Electronics, South Korea. In India for a decade now, LG is the market leader in consumer
durables and recognized as a leading technology innovator in the information technology and
mobile communications business. LG is the acknowledged trendsetter for the consumer durable
industry in India with the fastest ever nationwide reach, latest global technology and product
innovation.
One of the most formidable brands, LGEIL has an impressive portfolio of Consumer Electronics,
Home Appliances, GSM mobile phones and IT products.
The trend of beating industry norms started with the fastest ever-nationwide launch by LG in a
period of 4 and 1/2 months with the commencement of operations in May 1997. LG set up a
state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment
of Rs 500 Crores. This facility manufactured Colour Televisions, Washing Machines, Air-
Conditioners and Microwave Ovens. During the year 2001, LG also commenced the home
production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors
In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune, Maharashtra that
commences operations in October 2004. Covering over 50 acres, the facility manufactures LCD
TV, GSM Phones, Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens, Color
Monitors.
Both the Indian manufacturing units has been designed with the latest technologies at par with
international standards at South Korea and are one of the most Eco-friendly units amongst all LG
manufacturing plants in the world.
LG has been able to craft out in ten years, a premium brand positioning in the Indian market and
is today the most preferred brand in the segment.
Facts and Figures
. Corporate Office: Plot No 51, Udyog Vihar, Surajpur Kasna Road, Greater Noida (UP)
Dealers in Pune
Dealer Address
Croma Croma, Ishanya Mall, Opp. Golf Course, Shastri Nagar, Yerawada Taluka,
Sub-District of Haveli, District Pune 411006
Croma Croma, Krome Mall, 32/1, Pune Solapur Road, Wanowari, Pune 411013
Power Tech 91/3, Plot No.5B, Anurag Bunglow, Shikshak Nagar, Kutur, Pune 411038
Krome Mall Near Krome Plant Enginers, Ground Floor, Fathima Nagar 411013
Sai Power Sai Power, Shop No.1, Darshan Park, Behind Kunal Hotel, Nil Kalibadi
Road, Pune 411017
Softbyte 433/D, Somvar Peth, Kamla Height, Sarswat Colony, Pune 411001
Mahavir Mahavir Electronics, Plot No.10, Shanti Niwas, Near Bibewadi 411037
Electroics