Q2. Are Husky injection molding systems worth the premium price the company charges?

Ans: Yes in case of Injection Molding System Husky is right in collecting premium. Optimal
Pricing of the product depends on the Willingness to Pay by the customer. In this case husk has
made a product which has high willingness to pay by customers. Following are the reasons for
higher WTP

Market Leader: They have established brand and they are the market leader in PET
bottle market, which is their core target market. So WTP of customer manufacturing PET
bottle is high due Brand perception.
Better Performance: As Husky spends heavily in R&D and develop better quality
product with efficiency so this also increases WTP. Husky machine took less cycle , used
less material and thus increased efficiency.
Better Technical and after sales services : Husky had made their sales people that used
to be service person , this helped them in better technical knowledge of product and they
suggested correct product to client. They had strong internal sales team visa vis
competitor who hired independent agents for sales.