Caroline Larach

ENC 1101
Peer review
Marley Messner
1. Has the author provided some context, explaining how this issue became a matter of
discussion? What about physical context of the itemwhere was it, when, what
does the author know about this time and place and text?
Yes, Marley your context is excellent. Explaining how Java City came to
discussion and what was the situation. Very descriptive on location of ad and
time of year. Good work.
2. Is there (yet) a major claim about the text? This may evaluate the success of the text
given what the author understands to be the purpose and audience, or it may
answer another question about the text. However, there should be a main idea
which all of the smaller rhetorical analysis parts support. If you dont see that
yet, do you have any suggestions for helping the author get there?
I think you have the central claim correct with targeting college students and
even employees. You cover Java Citys situation and what their goal is. I am not
sure what else you could really add to that other than Java City marketing on
other college campuses? But overall looks good.
3. Has the author framed his or her use of the idea of rhetorical analysis or some of
the terms used to perform rhetorical analysis? An author might use Carroll
(Backpacks and Briefcases), Porter, or Haas and Flower, and does not need to
use more than one (though they may).
I dont think you intentionally tried to frame the use of rhetorical analysis. I
do not believe you used any of the others.
4. Has the author addressed at least some of these for their text: exigence, audience,
constraints, rhetor, purpose, context, visual analysis (colors, fonts, arrangement),
or other items from the rubric?
Yes, you addressed all the above. You made it easy to understand. You also did
some visual anaylsis with the theme of the ad being seasonal to attract
audiences. It was very detailed and to the point.
5. How has the authors explanation of the rhetorical situation enhanced your
understanding of both the issue and how people talk about the issue? Has the
author made any move to explain how or why this rhetorical analysis might
change a readers understanding of the text?
I know realize that we have a Java City of campus. Yes you raised awareness of
the situation. You showed the reader a business that goes unnoticed and is

Caroline Larach
ENC 1101
Peer review
Marley Messner
struggling against competitors.
6. Has the cited sources where necessary? Do they have any questions about internal or
end citations that we may wish to address as a class?
I do not believe you had any questions about the citations. There are not many
sources you had to use for this subject so I think your citation is fine.
7. How has the author chosen to organize the information? Can you suggest one
alternate organizational plan that might also work?
No, I think the organization is simple and to the point. It is not too much or too little
of text. I would keep it the same and if you want to add anything I would be careful
because the message is already clear and doesnt seem to need anymore information
8. In what way did the author choose to present their rhetorical analysis (remember, a
traditional paper or powerpoint are the only two non-options). Why do you think
the author chose this format or media? Does it help them make their argument
about the text? Why or why not? Do you think they should continue with this
format, or switch to something else?
I like how you used the Prezi presentation. It is not dual and easy to navigate. I think it
was a creative choice to engage the reader into the subject. It makes the argument
easy to understand and explains the situation as a whole. Yes, stay with Prezi