Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Blending Avicor 601 with any of our EcoVAE emulsions will help the paint manufacturer meet their
performance, marketing and economic goals.
www.EcoVAE.com
Ask us how.
infopaints@celanese.com
Brian Duke
972-443-4014
Look for the Celanese booth this
Fall at Western Coatings Show,
Abrafati and ChinaCoat.
Table of Contents
54
58
62
66
CHINACOAT2011 Preview
DEPARTMENTS
As We Go To Press ......................8
COLUMNS
Patents ......................................30
ADVERTISING SECTIONS
Suppliers Corner........................73
People ........................................76
Meetings ....................................78
Final Coat ..................................82
58
54
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October 2011
www.coatingsworld.com
Coatings World | 5
Editors Page
Shanghai
Here We Come
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6 | Coatings World
www.coatingsworld.com
October 2011
www.byk.com
As We Go To Press
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
3M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 42, 76
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 30, 58, 76
Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
CVC Thermoset Specialties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 30
Ecology Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
General Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
HB Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 30
HMG Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
IdeaPaint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Integrated Green Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Kelly-Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
LINE-X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Lord Corp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Matrix System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 58
MetoKote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
NEI Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
NuSil Technology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 30, 76, 58, 82
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sansin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Seal-Krete . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 42
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Watson Standard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 76
Whitford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 76
www.coatingsworld.com
October 2011
Our ability to understand and manage complex color system solutions is simply
the latest proof of our tradition of innovation.
The Colortrend Group offers more than fifty years of experience, global
production sites and laboratories supported by sales and technical professionals
on all continents. We speak the language of our customers wherever they are.
We are the leading colorants company for architectural and industrial coatings.
For more information please contact Dania Rosenthal, Colortrend USA LLC.,
at +1732981-5346
www.evonik.com/colortrend
colored by colortrend
Fresh Paint
October 2011
12 | Coatings World
and restful, comfortable and stable ambiancean antidote to the frenetic pace of todays daily life.
Another trend blue for 2012 is Benjamin Moore Montpelier AF555. Also on the gray scale, this is a steelier tone, but it, too, has a
timeless quality to it.
Amethyst Shadow 1441 is another call out for 2012 that borders
the gray scale while bridging between purple and blue.
A slew of grays are among the Benjamin Moore color suggestions
for 2012 including Stardust 2108-40, Nimbus Gray 2131-50, Sharkskin 2139-30, Storm Cloud Gray 2140-30 and Revere Pewter HC-172.
The perennial love affair with whites and neutrals can be sated with
Benjamin Moores Ballet White OC-9, White Dove OC-17, Battenberg
AF-70, Refined AF-75 and Pashmina AF-100. These, according to
Mathew, are reliable go tos that never go out of style.
Urbanistas, said Mathew, tend to kick up the color usage a notch
or two with spicier tones. For these who welcome color into their dcor
Benjamin Moore is proposing Gypsy Love 2085-30 or Persimmon
2088-40, robust, ruddy hues.
Earthy tones are very also included in the 2012 palette. Those envisioned to be strongest in the coming year are Benjamin Moores
French Press AF-170, Masada AF-220, Farm Fresh AF-360, Dunmore
Cream HC-29, and Fresh Olive 2149-30.
Mathew reminded that the end goal in providing an annual color
forecast is to help inspire and fuel the imagination of individuals as
they take on home decorating and painting projects. This is meant to
be a starting point in their color selection process, she said.
Additionally, according to Mathew, the company offers support in
helping choose color combinations. Weve learned that one of the
greatest challenges for consumers is deciding on color combinations,
and their confidence is lacking when it comes to these choices, she
said.
Aiding this quandary is the 2012 Color Trends Card that can be
found on display and is available free of charge at Benjamin Moore
paint retailers nationwide. Or, online tools also are offered, such as the
Personal Color Viewer, the ben Color Capture app, and the Color Life
e-zine for iPads and Androids.
Colors that are clear, pure and rich are featured in Benjamin Moores
latest color palette.
www.coatingsworld.com
October 2011
Pigment Discovery
OSU pigment discovery expanding into new colors
including orange.
Chemists at Oregon State University have discovered that the same
crystal structure they identified two years ago to create what may be
the worlds best blue pigment can also be used with different elements
to create other colors, with significant potential in the paint and pigment industries.
First on the list is a brilliant orange pigment. But the broader potential for these pigments, researchers say, is the ability to tweak essentially the same chemical structure in slightly different ways to create
a whole range of new colors in pigments that may be safer to produce, more durable and more environmentally benign than many of
those that now exist.
Among the possibilities, they say, are colors yellow and green.
The basic crystal structure were using for these pigments was
known before, but no one had ever considered using it for any commercial purpose, including pigments, said Mas Subramanian, the
Milton Harris Professor of Materials Science in the OSU Department
of Chemistry.
All of these colors should share the same characteristics of being
extremely stable, durable and resistant to heat and acid, he said.
And they are based on the same crystal structure, so minor adjustments to the technology will produce very different colors and very
high quality pigments.
OSU has already applied for a patent on this technology, samples
are now being tested by private industry, and the latest findings were
published recently in Inorganic Chemistry, a journal of the American
Chemical Society. The research has been supported by the National
Science Foundation.
This invention evolved from what was essentially an accidental discovery in 2009 in an OSU lab, where Subramanian was exploring some
manganese oxides for interesting electronic properties. At one stage of
the process, when a sample had been heated to almost 2,000 degrees
Fahrenheit, the compound turned a vivid blue.
It was found that this chemistry had interesting properties that affects the absorption of light and consequently its color. So Subraman-
14 | Coatings World
ian and his research team, including OSU professor emeritus Art
Sleight, quickly shifted their electronics research into what may become a revolution in the paint and pigment industry. Future applications may range from inkjet printers to automobiles or even ordinary
house paint.
The work created, at first, a beautiful blue pigment, which had
properties that had eluded humans for thousands of years, dating
back to the Han dynasty in China, ancient Egyptians and
Mayan culture, the researchers said. Most
previous blue pigments had various
problems with toxicity, durability and vulnerability to heat or
acid. Some are carcinogenic, others emit
cyanide.
Expanding that research, the scientists
The unusual trigonal bipyramidal crysfurther studied this
talline structure seen here is being used by
unusual
trigonalresearchers at Oregon State University to
bypyramidal coordicreate a range of new pigments with propnation of crystalline
erties of safety and stability that should have
structure, atoms that
important applications in the paint and pigare combined in a
ment industries. (Graphic courtesy of Orecertain five-part coorgon State University)
dinated network. The
initial blue color in
the pigment came from the manganese used in the compound. The
scientists have now discovered that the same structure will produce
other colors simply by substituting different elements.
The new orange pigment is based on iron, and we might use
copper and titanium for a green pigment, Subramanian said. Yellow and deep brown should be possible, and we should be able to
make a new red pigment. A lot of red pigments are now made with
cadmium and mercury, which can be toxic.
These should all be very attractive for commercial use, he said.
www.coatingsworld.com
October 2011
Fresh Paint
Visit us at
WCS 2011
Booth #102
support, places us in a very good and competitive position for our brand portfolio
now from coast to coast.
This transaction will allow Quebecbased Peinture Laurentide to maintain a
competitive edge in the market, supported
by technological expertise on an international level. The future looks promising
for Peinture Laurentide, an innovative
18 | Coatings World
www.coatingsworld.com
October 2011
Troy Corporation provides paint and coatings manufacturers with the 'Key to Green Coatings' by
offering ecological friendly products that are designed to meet or exceed the toughest performance
standards without compromising sustainability, environmental sensitivity, or regulatory compliance.
Troy is the leader in VOC and formaldehyde-free preservation and provides solutions for complex
technical formulations. Troy develops and promotes sustainable technologies that satisfy wet-state
and dry film material protection needs. Contact your local Troy representative to obtain your
"Key to Green Coatings' and unlock your specific formulation solution.
Troy Corporation 8 Vreeland Road Florham Park, NJ 07932 USA tel +1.973.443.4200 fax +1.973.443.0843
20 | Coatings World
www.coatingsworld.com
October 2011
Fresh Paint
DuPont Performance
Coatings ProfitNet
management system
incorporated into
Universal Technical Institutes
collision training program
ternational Circuit will now be the second-fastest on the calendar after Monza
F1 circuit in Italy. Protective coatings from
AkzoNobels International Paint business
have been chosen to paint the steel structure covering the Grand Stand with a total
surface area of 30,000 square meters and
steel tonnage of 1,200 tons.
PPG employees who worked together to implement the coating lines and train production
staff include, from left: John Valasco, global account manager; Phil Stevens, sales representative; Larry Kapusta, service representative; William Ramos, technical service representative;
and David Lacy, technical service manager.
www.coatingsworld.com
October 2011
we do.
SunMetallics Aluminum Effects
The wide range of particle sizes available in the
SunMetallics line allows for finishes ranging from
smooth patina silver to highly sparkling metallic effects.
These aluminum pastes are crafted with technology
designed to polish the flake surface while carefully
controlling the particle size distribution.
Sun Chemical also offers a full range of products for the
coatings market including high performance pigments
(Fastogen, Quindo, Perrindo, Palomar), classical
pigments, preparations, and many more.
Fresh Paint
Building Council (Emirates GBC), an organization aimed at conserving the environment by strengthening and promoting
green building practices in the UAE,
jointly hosted a networking event on
Paints and Building Sustainibility on September 27, 2011, at the Novotel Hotel,
Dubai. Jotun Paints is a key corporate
member of Emirates GBC, and this joint
initiative was part of the paint companys
24 | Coatings World
Driven by concerns that supply will remain tight, customers are restocking (and in some cases overstocking) the value chains. Some customers are placing double orders with different suppliers. Meanwhile,
economic times seem almost too good to be true given the short
elapsed time since the economic calamity. Could it be the industry is
simply awash in casha short-term beneficiary of bank bailouts, deficit
spending, QE1, QE2, and counting? Lets cross our fingers and hope all
of this is not tantamount to putting out a fire with gasoline.
In the past year we have experienced an unprecedented situation
in the history of fluoropolymers. Despite the proliferation of new resin
suppliers, prices of many grades have more than doubled from historical levels. Price tags are up to three times higher than just a couple of
years ago and resin suppliers are taking advantage of the situation.
Certain parts of the fluoropolymers industry have been somewhat
cyclic for many yearssimilar in some ways to polyolefinswhere double digit price increases are followed inevitably by double digit decreases. The twin realities of cash availability within the large,
publicly-traded companies that produce these materials and the long
lag time between an investment decision and its fruition often result
in overinvesting at the tops of economic cycles and underinvesting at
the bottoms. But what we are now experiencing is tremendous cyclicalitythe amplitude of the cycle is simply unprecedented.
Fluoropolymer prices are poised for a correction when supply again
exceeds demand. In the meantime, deselection of fluoropolymers is
likely to result from extreme price volatility as well as the imbalance of
supply and demand that accompanies it. On the other hand, stable
prices will encourage the continued selection of high-function products
made from fluoropolymers. Although it may take some time, lets hope
fluoropolymer prices will soon achieve a modicum of stability.
About the author
Mike Haley has held a variety of positions in the fluoropolymer industry for more
than 20 years. Currently industry manager with Whitford for the past three years,
Haley is also a member of the Board of Directors of SPI The Plastics Industry
Trade Association. Whitford is a leading producer of fluoropolymer-based coatings used in a diverse range of end-use applications from non-stick cookware to
corrosion-resistant bolts for off-shore oil platforms. With manufacturing operations in seven countries, Whitford purchases several thousand metric tons of fluoropolymers, such as PTFE, annually for use as raw materials in coating
formulations. Having started in the coatings business in the 1960s when fluoropolymers were also in their infancy, Whitford has been part the fluoropolymers
industry for more than four decades.
www.coatingsworld.com
October 2011
Fresh Paint
26 | Coatings World
www.coatingsworld.com
Fresh Paint
www.coatingsworld.com
Coatings World | 27
Fresh Paint
Little Joe Industries offers the ADM Automatic Draw-Down Machine for use with
grind gages. The ADM automates the draw down process controlling scraper
angle, speed, and force. Since these aspects are no longer operator dependent your grind gage draw-downs will be more consistent while requiring less
operator training and supervision.
Uses existing grind gages and scrapers from your current supplier.
US and foreign patents apply.
Little Joe Industries
10 Ilene Court, Suite 4, Hillsborough, NJ 08844-1922
Phone: (908) 359-5213 Fax: (908) 359-5724
Web: www.littlejoe.com Email: info@littlejoe.com
28 | Coatings World
www.coatingsworld.com
Brilliant
Additions
SM
www.BrilliantAdditions.com
SM BRILLIANT ADDITIONS
Patents
free from isocyanate groups and are prepared from one or more polyisocyanate
adducts containing uretdione, allophanate,
carbodiimide and/or oxadiazinetrione
groups and/or NCO prepolymers, contain
urethane groups, contain uorine (calculated as F, AW 19) in an amount of 0.01%
to 50% by weight, and contain ethylenically unsaturated groups (calculated as
C C, MW 24) in an amount of 2% to
40% by weight, wherein at least a portion
of the ethylenically unsaturated groups are
incorporated by reacting an isocyanate
group with the reaction product of
(meth)acrylic acid with -caprolactone and
wherein the preceding percentages are
based on the solids content of the polyisocyanate addition compounds and wherein
uorine is incorporated by reacting an isocyanate group with a compound containing two or more carbon atoms, one or
more hydroxyl groups and one or more
uorine atoms to form urethane groups
and optionally allophanate groups, provided that more than 50 mole percent of
the groups that chemically incorporate uorine into the polyisocyanate addition
compounds are urethane groups.
Patents
Massachusetts Institute of
Technology patents hydrophilic
coating
Patent No. US2010304163
Coatings (a hydrophilic coating can be
applied to virtually any surface to produce a long lasting, durable antifog effect.
The coating includes a molecular-level
blend of hydrophilic polymers. The coating can be assembled using a layer-bylayer assembly process).
Market Reports
After positive results in 2010, the Brazilian coatings industry expected positive
growth in 2011. However, the industrys
growth rate diminished dramatically this
year, as has been the case with the economy, according to ABRAFATI, the Brazilian coatings manufacturers association.
During the ABRAFATI Forum of the
Coatings Industry, held August 25, 2011
in So Paulo, the announced forecasts presented more modest numbers.
In the rst half of this year, sales of
residential coatings increased by only 0.5
percent compared to the same period in
2010. We should see a slight increase this
second semester, that will lead to a one
percent increase for the year, said Dilson
Ferreira,
executive
president
of
ABRAFATI.
After positive growth in 2010, which
exceeded 10 percent, the situation this
year is different. Due to the present uncertainties and the delicate international
scenario, consumers are adopting a more
conservative attitude by delaying purchases of coatings for remodels and selfbuilding, said Ferreira. Similarly,
retailers avoid keeping stock and replace
products more slowly. However, we believe business will pick up at a stronger
pace next year, when we expect a four percent increase in sales.
Among the positive factors that will
maintain the high level of sales of residential coatingsabove one billion liters
a yearis the priority the Brazilian government has given to construction as an
instrument to foster economic and social
development, as has been evidenced by
the launch of the housing program
Minha Casa Minha Vida 2 and the extension of the IPI tax reduction (Industrialized Product Tax).
The overall growth of the coatings industry this year should be 1.3 percent,
reaching 1.377 billion liters, whereas a
four percent expansion of sales is expected in 2012. The outlook is still positive, considering that the unique
34 | Coatings World
characteristics of 2010 should not be repeated any time soon, said Ferreira. It
is important to stress that, in addition to
the great events we will have until 2022,
which will ensure a sustainable growth,
the structural reasons that stimulate
sales will still be present for many years
to come. Among these factors, the most
noteworthy are: investments in housing
and infrastructure, the amplification of
segments related to oil exploration and
distribution, the strengthening of the internal market and the growth of the middle class.
ABRAFATIs 2011 International Coatings Congress and International Exhibition of Coatings Industry Suppliers will be
held this year from Nov. 21-23 at the
Transamerica Expo Center in Sao Paulo,
Brazil. For more information visit
www.abrafati2011.com.br.
Market Reports
Financial News
www.coatingsworld.com
October 2011
Europe
38 | Coatings World
by Sean Milmo
European Correspondent
milmocw@rodpub.com
he main features of recent color trends in
Europe have been a greater preference
for more and stronger colors and a continued move to white in key inuential sectors
like the automobile market.
Now the big question is how much these
trends will be affected by a likely economic
downturn only a short time after a weak recovery in Europe from the nancial crisis of 2008.
Will European consumers switch back to more
neutral or even darker colors?
Most color specialists claim, however, that a
grim economic climate will reinforce present
trends rather than reverse them.
At the Frankfurt Motor Show in September,
one of Europes premier automobile exhibitions,
color designers were condent that trends rst
emerging before the recession would continue at
least for next few years.
There has been a big increase in sales of
white cars in recent years, from less than two
percent to over 12 percent, said Mark Gutjahr,
head of design at BASF Coatings automotive
OEM coatings solutions Europe. This liking of
white has been driven by a combination of a
www.coatingsworld.com
Europe
The wide vision adopted by its color designers has helped the car sector maintain its
sway over color choices in other markets.
Automobile makers have, for example,
been giving high prole over the last few
years to blue as the color of advanced, energy efcient technologies. Volkswagen
has called a new engine technology range
BlueMotion while Mercedes has dubbed
an innovative diesel engine Blue Efciency.
When Toyota launched its hybrid
Prius model, which is powered by a mix
of battery and gasoline energy, blue was
prominent among its selection of colors
for the cars.
Blue is being seen as important by the
car makers because of its potential to become a new techno color, like silver is at
the moment in many markets, said Mark
Woodman, trend consultant at Global
Color Research, a UK-based color consultancy. Blue is now becoming more conspicuous in interiors and in fashion, where
you are seeing a lot of combinations of
blue and brown.
In the autumn/winter of 2012/13 Global
Color is predicting that blue will be among
the key colors because of a liking among
consumers for water-related shades.
Tikkurila, the Finnish-based decorative
paints company, is seeing blue and bluegrays emerging as popular exterior colors in
Scandinavia. Natural warm green tones,
which are already here may soon be accompanied by colder blue-greens, which have already appeared in clothing fashion, said
Marika Raike, Tikkurilas design manager.
Global Color believes that the general
shift to stronger colors will be helped by
what it calls the bleep factora tendency
for bright colors to be applied to parts of
electronic equipment and components,
particularly in the interior of cars and in
household appliances.
In Europe, consumers have been displaying their historical tendency for a
greater liking for color than their U.S.
counterparts, which varies in its intensity
between countries. Apart from brown,
were seeing a trend towards exotic, bold
colors like yellow, violet and various
shades of red, said Gutjahr.
In parts of Eastern Europe the liking
for visually striking colors is even more
powerful than in much of Western EuOctober 2011
www.coatingsworld.com
also uplifting.
However, Tikkurila believes that the
predominant tendency is towards natural
colors driven by the persistent concerns
among consumers about the environment,
with even a drift back to darker colors.
Recycling and environmental awareness are the unquestionable megatrends at
the moment, said Raike. In the world of
paints, this trend manifests as naturalness
and light surface treatments.
Black is an emerging trend in exterior
painting, Raike said. It can be used in
small detailseven entire houses have
been painted black. For inspiration, look
to Denmark and Sweden. Both countries
have a lot of black modern timber houses.
Black rendering is also popular for surfaces such as apartment block balconies.
In terms of color choices, Europe is already showing signs of a variety of responses to the possibility of a new
economic crisis. This would be typical of
the regions cultural diversity. CW
Coatings World | 39
Latin America
Mexico is poised
to become one
of the Top Five
automakers in
the world.
The Fiat 500 was recently unveiled and is only produced in Toluca, Mexico, with PPG coatings. Here
PPGs team receives an award at the Fiat 500 launch
presentation.
statistics in Mexico broke a record, with total production up 7.7 percent, buoyed by a domestic
sales increase of 13.1 percent, according to statistics from the AMIA.
Last year, Mexico was already ranked as the
ninth largest motor vehicles manufacturer in the
world by the International Organisation of
Motor Vehicle Manufacturers, in Paris. Now,
consultant A.T. Kearny predicts that Mexico
could move into the top ve global manufacturers in as many years.
New OEM automotive investments now are
falling on Mexico like rain. In August, Honda announced plans to invest $800 million in a new
plant in El Salto, Jalisco state, that will open in
2013. Similarly, Mazda announced plans in August
for a $500 million investment in Guanajuato state.
Previously, Nissan announced a $1 billion-plus investment in its Aguascalientes state plants for new
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October 2011
Latin America
October 2011
Manufacturers in Mexico have a distinct advantage over China in terms of justin-time deliveries, since a truck or
double-stack train from Mexico can almost
deliver anywhere in North America within
a weeks time. A ship from China, however,
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Coatings World | 41
New Products
Kelly-Moore Paint Company, Inc., has introduced Enviro Coat Reective 1545,
one of the industrys rst commercially
produced architectural coatings designed
to reect the suns radiant heat, according
to the company. This eco-functional, exterior 100 percent acrylic eggshell paint
lowers external wall temperature, allowing homeowners and building operators
to minimize air conditioning usage and
save money on utility bills.
3M Industrial Adhesives and Tapes Division launched the new Low VOC
Aerosols and 3M Hi-Strength 94 ET
Spray Adhesives with up to 50 percent
reduction of VOCs. As more attention is
paid to VOCs and their role in air quality, 3M is offering these next generation
materials for customers interested in
pursuing LEED credits and other environmental certifications.
The new Low VOC Aerosol Adhesives from 3M are low-emission versions
of the companys aerosol adhesives.
These products include 3M Super 77
Multi-Purpose Spray Adhesive, 3M HiStrength 90 Spray Adhesive and 3M
Foam Fast 74 Spray Adhesive.
Additionally, 3M Adhesive Remover
and 3M Silicone Spray complement the
line. Performance benets have been
achieved with the low VOC versions of
3M Super 77 Multi-Purpose Spray Adhesive, which offers a longer tack and ner
spray pattern than the current offering,
the company said.
In addition, 3M Hi-Strength 90 Spray
Adhesive and 3M Foam Fast 74 Spray Adhesive deliver higher solids, better peel
strength and a longer bonding range. All
of the 3M Low VOC Aerosol Adhesives
meet California Air Resources Board
(CARB), Ozone Transport Commission
(OTC) and Lake Michigan Air District
www.coatingsworld.com
to help meet wind energy industry requirements for stronger and lighter weight wind
blades. Dow said Dow Airstone 77-T3 offers an optimized balance of 30 percent
longer open time and 10 percent faster cure
rate compared to previous adhesives, for
increased fabrication productivity. The
company said the new adhesive is also less
thixotropic than traditional wind blade adhesives, which makes it easier to control
during application and can reduce the need
for follow-up rework to modify or reshape
cured adhesive along bonded seams. Easier
application can also lower defect and scrap
rates, resulting in cost-savings, Dow said.
Dow Airstone 77-T3 optimizes wind blade
mechanical performance, providing 30 percent greater fracture toughness for increased blade durability.
October 2011
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Coatings World | 43
New Products
properties enables the applicator to further reduce process time while providing
the basis for a high gloss nish.
Alumigrip 4200 is a buffable low
VOC topcoat that provides premium
gloss and Distinctness of Image (DOI).
This makes it ideal to meet the high expectations of discriminating aircraft
owners. Formulated to provide the most
forgiving application parameters in high
temperature and humidity conditions,
this topcoat provides a wide application
window resulting in less rework.
Alumigrip Base Coat and Alumigrip
Clear Coat is the latest topcoat technology
that has been shown to reduce cycle time
up to 40 percent. This buffable system provides extended durability, superior hiding
and a smooth, glass nish. A full line of colors, including special effects is available.
44 | Coatings World
www.coatingsworld.com
October 2011
www.coatingsworld.com
Coatings World | 45
New Products
NuSil Technology
introduces R-1182 acetoxycured, low coefficient of
friction silicone coating
NuSil Technology LLC, a formulator and
manufacturer of silicone compounds for
engineering industries, introduced R1182, a one-part, acetoxy-cured, low-coefcient-of-friction silicone coating.
R-1182 is dispersed in tert-butyl acetate,
a non-volatile, organic component solvent.
This smooth coating is curable at room
temperature and, once cured, chemically
bonds to the silicone elastomer substrate,
mimicking its mechanical properties. The
result is a smooth and durable, yet exible,
non-blocking coating that resists abrasion,
static friction and friction from moving,
sliding and rubbing parts.
R-1182 decreases the coefcient of
friction of a cured silicone surface by an
average of 85 percent as compared to a
non-coated silicone surface, and has an
average contact angle of 106 degrees, the
company said.
In a cured state, silicone has a naturally tacky surface that tends to pick up
dust, dirt and grime, said Brian Burkitt,
product director, engineering materials.
For ease of cleaning, R-1182 can be applied to prevent the accumulation of foreign object debris (FOD).
R-1182 can be used for applications
in which silicones come in contact with
each other or other surfaces, such as precision molded parts, molded rubber
stoppers, O-rings, gaskets, accordions or
cables/cable coatings.
clear coat gloss. It can be applied to virtually every metal, including machine tools,
stainless and galvanized steel, a variety of
plastic substrates, such as UPVC and PU
foam moldings, even certain timbers, when
used with the recommended HMG primer
or sealer system, the company said.
HMG Nisocoat 2 is a non-isocyanate
2k topcoat formulation for the professional nisher and renisher, who wants a
fast-drying, applicator-friendly, wear- and
abrasion-resistant paint system, that gives
an excellent nish straight from the spray
gun, but where the use of traditional isocyanate technology is precluded, the company said. Nisocoat 2 is ideal for smaller
industrial users currently using singlepack epoxies and machinery enamels,
OEMs needing a handy touch-up paint at
the end of a production line, and the
growing number of companies who nd it
harder to satisfy strict COSHH regulations related to the safe use of isocyanates.
Isocyanate-cured polyurethane nishes
are used for a wide spectrum of industrial
and automotive coating applications, because of their excellent gloss, hardness,
adhesion and chemical resistance, as well
as fast-drying properties that allow improved spray shop productivity. However,
exposure to isocyanates at both mixing
and application stages can give rise to sensitization and irritation of the respiratory
system, so suitably designed spray booths,
appropriate PPE and respiratory protection, correct workplace procedures and
regular operator training are mandatory.
Current COSHH regulations require employers to prevent or adequately control
exposure and, if these standards become
too onerous or costly to comply with,
then industry bodies like the British Coatings Federation recommend substituting
two-pack polyurethane with a less hazardous product.
That is the role of isocyanate-free Nisocoat 2, according to the company, since it
withstands chemicals, solvents, water, corrosion and abrasion much like a 2k
polyurethane, yet is faster drying than the
usual alternative of a single-pack epoxy. It
is applied by conventional, HVLP or electrostatic spray and, while suitable air-fed
respiratory equipment should be worn
when spraying, it is non-hazardous when
www.coatingsworld.com
Business Corner
disruptive technology or disruptive innovation is an innovation that helps create a new market and value network,
and eventually goes on to disrupt an existing
market and value network (over a few years or
decades), displacing an earlier technology there.
The term is used in business and technology literature to describe innovations that improve a
product or service in ways that the market does
not expect, typically rst by designing for a different set of consumers in the new market and
later by lowering prices in the existing market.
In contrast to disruptive innovation, a sustaining innovation does not create new markets
or value networks but rather only evolves existing
ones with better value, allowing the rms within
to compete against each others sustaining improvements. Sustaining innovations may be either
discontinuous (i.e. transformational) or continuous (i.e. evolutionary). Transformational innovations are not always disruptive.
In the Wikipedia denitions they further distinguish transformational from disruptive in the
following example.
Although the automobile was a transformational innovation, it was not a disruptive innovation, because early automobiles were expensive
luxury items that did not disrupt the market for
horse-drawn vehicles.
The market for transTable 1.
portation essentially remained intact until the
debut of the lower priced INNOVATION
Ford Model T in 1908 Downloadable digital media
by making higher speed, Mini steel mills
motorized transporta- Personal computers
tion available to the Autos/Trucks
masses. Eventually, after Plastics
sustaining innovations LED
within the automotive e-Book Reader
industry, automobiles
displaced horses and Source: Chemark
their associated busi-
A look at the
changing landscape
of the coatings
industry past and
present.
48 | Coatings World
www.coatingsworld.com
DISRUPTED MARKET
CD & DVD
Vertically integrated steel mills
Workstations, Word processors, Minicomputers
Rail transport
Metal, wood, glass
Light bulbs
Printed books
October 2011
Christensen argues that disruptive innovations can hurt successful, well-managed companies that are responsive to
their customers and have excellent research and development capabilities.
These companies tend to ignore the markets most susceptible to disruptive innovations, because the markets have very
tight prot margins and are too small to
provide a good growth rate to an established (sizable) rm.
Thus disruptive technology provides
an example of when the common business
world advice to focus on the customer
(stay close to the customer, listen to
the customer) can sometimes be strategically counterproductive.1
This last Christensen statement unfortunately, is where many small- to mid-sized
companies are currently struggling. Their
historic focus on the customer (stay close
to the customer, listen to the customer)
emphasis is now placing them in a quandary
as they face not only new technology offered
by their larger competitor counterparts but
they must organize differently as well.
Business Corner
FEATURE
China Strategy
Looking beyond the glitter of China gold, here is a no-nonsense look at what it takes to
enter the China market where all too often the risks outweigh the rewards.
by Dan Watson, Blairgowrie Associates
Contributing Editor
hroughout history there have been many instances of alluring success that has led many people to chase a perceived
golden opportunity only to end up very disappointed. In recent times there has been a genuine gold rush atmosphere when it
comes to Western companies eyeing what they perceive as the untapped market opportunities inside China. It seems as if every company has to have a genuine China strategy.
According to recent studies, 400 out of the Fortune 500 U.S.
companies now have a presence inside of China. As you might
imagine, this hot pursuit of a China strategy has given rise to numerous China consultants/experts offering their services to assist
with such an undertaking. In 2005 it was reported that Western
companies were pouring more than $1 billion USD/week in new investment into China. Even with todays poor economic conditions
Western companies are still moving into China. I think its safe to
state that a China Rush is still very much in play today.
50 | Coatings World
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October 2011
China Strategy
sen to pursue a China Rush strategy (i.e., a huge resource burn rate
with limited if any payout). Of course, there are exceptions just as
there were exceptions to the Alaska Gold Rush.
FEATURE
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Coatings World | 51
FEATURE
China Strategy
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October 2011
China Strategy
FEATURE
Unfortunately, there is no valid rule of thumb as to which chosen entry method results in the greatest degree of success. This is
due in part to reluctance on the part of most companies to fully divulge the result of their chosen entry strategy. Sufce it to say that
whatever entry strategy you choose it should be one that ts your
past performance (i.e., not be totally new to your company).
China is not the place for most companies to learn a new
entry model. Careful and deliberate study of risk/reward relationships should be undertaken with the eventual chosen entry
mode pursued with well-dened expectations and metrics. China
isnt for everyone but like most market potentials it does offer the
allure of potential success.
I am certain that the 100,000 prospectors who ocked to the
Alaska Gold Rush did so because they were pursuing a rich return
for their effort. Unfortunately, lack of training, resources and enormous hardship and competition resulted in the majority of them
ending up with nothing to show for their effort. There are a couple of old expressions that sort of sum up what you need to do before choosing to pursue a China strategy: All that glitters is not
gold; and Look before you leap. China does in fact offer tremendous potential for success but just as equally for failure.
www.coatingsworld.com
Coatings World | 53
FEATURE
Expo Preview
CHINACOAT 2011
From Nov. 23-25 the Shanghai New International Expo Centre will host
CHINACOAT2011, the main attraction for companies looking to capitalize on
Chinas growing market for coatings.
by Tim Wright, Editor
ince its inception in 1996, CHINACOAT has become the
key event for coatings, printing inks and adhesives suppliers who wish to enter, expand and consolidate their positions in the Chinese market. In terms of exhibit size, number of
exhibitors and visitors, CHINACOAT is now one of the largest
coatings shows held in the world today and is organized by Hong
Kong-based Sinostar International Ltd.
The total production of Chinas coatings industry in 2010 accounted for 20 percent of the global market, according to Sinostar. This nding represents a challenge and opportunity not only
for Chinas domestic industry but also for the rest of the world
54 | Coatings World
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October 2011
FEATURE
CHINACOAT Conference
The CHINACOAT Conference will be held at the Renaissance
Shanghai Pudong Hotel - Ballroom, 4/F, on November 21-22,
2011, two days prior to the opening of CHINACOAT. The
theme of the conference is: Technology for Formulating High
Performance Coatings.
Coatings technology will continue to grow by replacing
conventional materials and by expanding into new areas of applications and innovative products. The new low-polluting systems not only have to achieve the performance levels of the
replacing products, but also offer significant improvement.
Basic and applied technology knowledge is the fundamental of
successful development for high performance and functionality coatings products. Today, quality products cannot be made
without the use of functional additives, engineered by a strong
scientific background.
This Conference will explore the technologies and highlight
the problems and opportunities faced by the industry. It provides
an interface between paint manufacturers and suppliers of resins
and additives.
Globally, the coatings industry is mature, said Dip Dasgupta, chairman of the CHINACOAT Conference. Technology
transfer through conferences and exhibitions plays a vital role in
the globalization process. Innovation needs to be informed by
discussion about new developments in technology.
Ten high-level technical papers will be delivered at this twoday Conference. The keynote paper is Design & Development
of Self-Healing Polymers and Coatings to be presented by Professor Jamil Baghdachi of the Coatings Research Institute (CRI)
at Eastern Michigan University.
Other selected papers include Dispersing with Reduced
Carbon Footprint to be delivered by Dr. Ludger Fischer of AC
Serendip AG, Switzerland; How to Prevent Leaching of Organic Compounds from Faade Coatings by Wernfield Heilen
of Evonik; State-of-the-Art, East-to-Clean Anti-Fingerprint
UV Curable Coatings by Dr. Mouhcine Kanouni of Cytec;
and Novel Amine Functional Dimer Technology for Low
VOC and Flexible Epoxy and Polyurea Protective Coatings
by Dr. Paul Cameron of Croda. For full details of the Conference program and registration information, visit: www.chinacoatcongress.net.
Technical Workshop
To provide the opportunities of training and learning for industry professionals, three Technical Workshops will be held on November 23-24 in the meeting room located inside the exhibition
center, SNIEC.
Workshops I and II will be led by Prof. Long Lin, director of
DP Centre of Industrial Collaboration, head of Department of
Colour Science, and professor of Colour, Polymer and Surface
Coating, the University of Leeds, Leeds, UK.
Workshop I: Design and Optimization of Coatings & Inks
Formulations will argue that competitiveness is the key to sustainability. Product innovation quality depends on whether
coatings and inks manufacturers can strengthen their competitiveness. Fundamental knowledge of formulation development
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October 2011
FEATURE
National Presentation
This prestigious event aims at presenting to attendees the development of the coatings industry in Chinas neighboring countries. After four successful years of presentations covering India,
Vietnam, Malaysia, South Korea, Indonesia, Russia, Australia,
Japan, Thailand, the Philippines and Bangladesh, this year Sinostar has invited the president of the Association of the Turkish
Paint Industry to present an overview on the development of the
coatings industry in Turkey today.
The presentation will take place on Wed. Nov. 23 in Hall E4,
Meeting Zone: 4C61-7. There is no admission fees and all visitors are welcome to attend.
Ahmet Yigitbasi, president, Bosad - The Association of the
Turkish Paint Industry, will discuss recent developments and
October 2011
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Coatings World | 57
FEATURE
The
The auto refinish market faces a slow down in demand in North America and
Western Europe, but emerging markets offer growth opportunities.
by Kerry Pianoforte, Associate Editor
he automotive renish market continues to face decreasing demand in North America and Western Europe. The
economic downturn, increased safety features and a decrease in miles driven are contributing to weakening demand in
these mature markets. However, in emerging markets such as
Asia and Eastern Europe, newly afuent consumers are driving
the auto renish market forward.
58 | Coatings World
Generally speaking the current market for auto renish reects the weakness of the global economy overall, said John
Outcalt, PPG vice president, global renish. As a result, developed countriesthose encompassed by NAFTA and Europe
continue to experience at to slightly declining volumes,
specically impacted by such factors as fewer miles being driven
and the increased number of cash outs and vehicle totals.
In emerging markets, such as Asia and Eastern Europe, the
view is more positive despite the impact of the global economy.
This can be attributed to the growing afuence in ROW mar-
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October 2011
FEATURE
October 2011
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Coatings World | 59
FEATURE
vent-based systems in terms of ease of use, color match and performance, has made it easier to overcome general skepticism end
users have for VOC-compliant products, he said. For example,
in Florida, a state where stricter legislation has yet to be enacted,
one of our key distributors predicts 80 percent of his collision
repair customers will voluntarily make the switch over to PPG
waterborne systems in the next couple of years.
In addition, PPGs comprehensive Convert with Condence
program for shop owners, managers and technicians is proving
successful in providing the necessary training and planning guidance required for a successful transition.
Price point, product quality, support systems and expanded
distribution are the basics behind what an auto renish customer
has expected for many years, according to Brunori. Matrix System was founded on the premise of offering customers high qual-
Advancing technology
When considering automotive renish coatings, durability is the
by far the most important factor. Fast-curing scratch resistant,
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October 2011
FEATURE
Matrix System debuts its new premium low VOC solvent basecoat system at the 2011 NACE Show
Professional vehicle refinishers in attendance at the recent NACE Show in Orlando, Florida, held October 6-8, 2011, were the first to discover
Matrix Systems MPB-LV Premium Low VOC Basecoat System.
This new technology consists of an entire line of toners that deliver 3.5 or lower VOC emissions. The Matrix Premium Low VOC line offers
customers exceptional hiding, with ease of application and use, and there is no need to upgrade shop equipment, the company said.
MPB-LV sprays like other premium high
VOC solvent systems. Additionally, MPB-LV
utilizes the Matrix System Color Variant Selector System to ensure a consistent match
every time.
The time is now to upgrade to our premium low VOC products, as benefits like faster
coverage and higher quality help to reduce
cycle time and increase throughput, said Ken
Papich, Matrix System director of sales. Matrix
System delivers the best of both technologies,
with our low VOC solvent paint system as well
as Aqualution our waterborne system.
By featuring the new premium low VOC
basecoat, Matrix System has given the California and Canadian markets the opportunity to
choose which road to takeeither waterborne
or low VOC solvent basecoat. Both technologies are designed to deliver 3.5 or lower VOCs.
Although MPB-LV was featured at NACE, the Matrix Systems MPB-LV Premium Low VOC Basecoat System.
official launch will occur at the end of 2011.
October 2011
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Coatings World | 61
FEATURE
Additives Suppliers
The following pages contain a directory of select additive suppliers and their products.
For more information on the products listed in this guide, contact the companies directly.
Angus Chemical Company
BASF Corporation
Charlotte, N.C., U.S.
800-251-0612
Fax: 800-346-5896
E-mail: nld@basf.com
Additives offered: defoamer
Dehydran SE 2
High performance, zero VOC, low odor,
silicone emulsion defoamer that shows an
optimum balance between compatibility
and defoaming efciency and persistency.
No haze and no fogging with excellent
long-term stability. Dehydran SE 2 can be
easily incorporated and recommended for
grind and let-down step. Suitable for all
gloss levels.
Hydropalat 216
Attributes/comments: Sustainable dispersant for organic and inorganic pigment
concentrates, tint bases and factory nished paints and mixed pigment paints.
Also suitable for aqueous inorganic pigment concentrates and slurries. Hydropalat 216 is a low foaming, higher
efciency alternative to inexible and
www.coatingsworld.com
Buhler Group
(Nanotechnology)
Minneapolis, Minn., U.S.
763-847-9900
Fax: 763-847-9911
E-mail: oxylink@buhlergroup.com
Web site:
www.buhlergroup.com/ global/en/products/oxylink.htm
Additives offered: Oxylink for waterborne resin systems
Oxylink
Oxylink is an additive for better waterborne coatings to increase cross-linking
density. Results in improved blocking,
chemical and humidity resistance as well
as shorter drying times.
Dow Corning
Midland, Mich., U.S.
866-739-7224
Fax: 989-496-6299
E-mail: coatings@dowcorning.com
Web: www.dowcorning.com/coatings
Additives offered: superwetting silicone additives, silicone slip and leveling additives
Dow Corning 67 Additive and new
Dow Corning 500W Additive, Dow
Corning 501W Additive and Dow Corning 502W Additive
100 percent silicone polyether copolymers
that are recoatable; have little or no inuence on slip; are solvent-free, BTX-free
and low VOC; and are effective at low addition levels. For use in waterborne and
UV coatings, paints, inks & overprint varnishes, effective on difcult-to-wet substrates such as wood, plastics and metal.
www.coatingsworld.com
FEATURE
Evonik Goldschmidt
Corporation
Hopewell, Va., U.S.
800-446-1809
Coatings World | 63
FEATURE
Fax: 804-541-6290
E-mail: asktego@evonik.com
Web site: www.tego.us
Additives offered: wetting and dispersing
additives, defoamers and deaerators, ow
and leveling additives, substrate wetting
additives, energy-curable additives, hydrophobing agents
TEGO Twin 4100
TEGO Twin 4100 extends siloxane additive technology to provide waterborne coating formulators with excellent wetting on
difcult substrates (i.e. metal, wood and
plastics). It also provides excellent defoaming and compatibility with sensitive
resin systems. TEGO Twin 4100 demonstrates superior anti-cratering performance
due to the multifunctional additives extraordinary surface tension reduction.
TEGO Wet 240
TEGO Wet 240 is a highly effective substrate wetting additive (independent of cosolvent content) in spray-applied
waterborne coatings systems which ensures ne atomization and defect free
lms even at minimal lm thickness. The
solvent-free TEGO Wet 240 is the rst
choice for spray-applied waterborne industrial coatings and coatings for plastics.
King Industries
Norwalk, Conn., U.S.
203-866-5551
Fax: 203-866-1268
E-mail: coatings@kingindustries.com
Web site: www.kingindustries.com
Additives offered: King offers a broad range
of additives including rheology modiers,
surface control additives, rust and corrosion
inhibitors, thixotrops, dispersants, resin
modiers and catalysts for amino thermoset, urethane and epoxy systems
K-STAY 555
64 | Coatings World
crete or masonry sealer that provides excellent water, grease, oil and solvent resistance.
It also displays good hot tire pick-up resistance and excellent gloss. Michem Seal 8340
should not be used for slip resistance.
Solsperse 44000
Solsperse 44000 hyperdispersant is a 50%
active APE-free polymeric dispersant in
water, which improves pigment dispersion
and stability in aqueous paints and coatings. It enables highly pigmented resinfree dispersion that are compatible with a
wide range of binders, including acrylics,
epoxies, polyurethanes and alkyds. It also
provides excellent early water resistance.
Michelman
Munzing
NatureShield 31
NatureShield 31 an anionic emulsion of
natural oils and waxes, designed to provide excellent water resistance for topical
wood coatings. It works to prevent the
swelling of wood in the presence of water,
as well as providing great water bead.
Typical uses: wood stains and sealants.
Michem Seal 8340
Michem Seal 8340 a one component conwww.coatingsworld.com
Nichem
Chicago, Ill., U.S.
773-924-3700
Fax: 773-924-7760
Web site: www.nichemcorp.com
Additives offered: acid catalysts, anti-corrosive pigments
Strontium Phosphate
Lead free, chrome free anti-corrosive pigment. It is white and contains no zinc.
October 2011
Shamrock Technologies
Newark, N.J., U.S.
973-242-2999
Fax: 973-242-8074
E-mail: marketing@shamrocktechnologies.com
Web site: www.shamrocktechnologies.com
AquaFLON MG
A high solids dispersion containing our
best wax and PTFE powders. It is specically for thin lm coatings, and applicable
to a variety of substrates. AquaFLON MG
offers easy incorporation and gloss retention. It is ideal in can coatings, and for rub
resistance and surface slip in water-based
overprint varnishes.
Narrow 4
A polyethylene wax powder with a mean
particle size close to 4 micrometers, with
90% between 2 and 8. Narrow 4 eliminates oversize particles and viscosity
build-up in pre-dispersions. It yields high
gloss retention, exceptional lm appearance and clarity. Improves rub and slip
performance in OPV and clear lms.
FEATURE
Taminco
Allentown, Pa., U.S.
610-366-6730
Fax: 610-366-6784
E-mail: info@specialtyamines.com
Web site: www.specialtyamines.com
Additives offered: specialty amines for
paint and coatings
Troy Corporation
Florham Park, N.J., U.S.
973-443-4200
Fax: 973-443-0853
E-mail: marketing@troycorp.com
Web site: www.troycorp.com
Troysol ZLAC
Troysol ZLAC is a superior substrate wetting additive for aqueous coatings and has
zero contribution of VOCs to aqueous systems. Troysol ZLAC provides the same
benets and attributes long associated with
Troysol LAC, but without the VOC. The
product is particularly effective in wetting
low energy and contaminated surfaces,
without causing undesired sheyes and
other problems. Troysol ZLAC eliminates
surface defects, improves adhesion, gloss,
ow and leveling and color acceptance.
Troysol Z370
Troysol Z370 is a universal wetting, mar
and slip additive for solvent, water-reducible or aqueous systems. This green additive does not contain any VOCs, APEs or
HAPs and approximately 40% of the components are from renewable resources.
Troysol Z370 is a multi functional additive
and is extremely effective in industrial coatings with demonstrated superior properties
over leading competitive products. CW
Coatings World | 65
FEATURE
How Healthy
is Chinas TiO2 Market?
While China has risen to become the largest producer of TiO2 in the world, the market is
burdened by over supply and increasing price pressure.
66 | Coatings World
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October 2011
FEATURE
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Coatings World | 67
Industry News
Industry News
Huntsman to raise
multifunctional epoxy resins
capacity
Huntsman Corporation has expanded multifunctional resins capacity at its McIntosh,
Ala. site to serve its customers in the aerospace and composite industries. Huntsman
Advanced Materials, one of the global market leaders in multifunctional epoxy resins,
has invested signicantly during 2011, expanding its capacity and capability to produce multifunctional epoxy resins both in
the U.S. and in Europe by doubling the capacity at its Monthey, Switzerland facility
and enhancing its current capability to produce puried resins at its McIntosh site.
Once completed, the new line will further
boost global production of all types of multifunctional epoxy resins. Demand for
multifunctional epoxy resins, as a replacement for aluminum and other materials and
Pioneering
Sustainable Change
Contact us today:
US Toll Free: 800-652-6013
Tel: 973-357-3193
Email: custinfo@cytec.com
www.cytec.com
October 2011
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Coatings World | 69
Industry News
Price Increases
Ashland to hike prices for intermediates and specialty solvents in North America
Ashland Specialty Ingredients, a commercial unit of Ashland Inc., is increasing the price of its portfolio of intermediates and specialty solvents sold in North America effective Oct. 1, or as contracts allow. Prices for 1,4 Butanediol (BDO) will increase by eight
cents per pound; prices for N-Methyl-2-Pyrrolidone (NMP), N-Ethyl-2-Pyrrolidone (NEP) and Gamma-Butyrolactone (BLO) will increase by 10 cents per pound; and prices for Tetrahydrofuran (THF) will increase by 12 cents per pound.
Celanese to hike prices of VAE emulsions by $0.03/wet pound in America
Celanese Corporation, a global technology and specialty materials company and among the global leaders in emulsion polymers,
announced that it will increase the price of all vinyl acetate/ethylene (VAE) emulsions sold in the Americas by $0.03 / wet pound,
effective October 15, 2011, or as contracts allow. This price increase affects applications including, but not limited to, adhesives,
paint and coatings, building and construction, nonwovens, glass fiber, carpet, paper and textiles.
Wacker Polymers to raise prices for vinyl acetate-based dispersions in the Americas
Wacker Polymers is to raise its prices for Vinnapas vinyl acetate-ethylene and
ehtylene-vinyl chloride-based copolymer dispersions in the Americas. Effective October 14, Wacker will implement a price increase
of $0.03 per wet pound, or as customer contracts allow. This measure has been necessitated by the continued increase in raw
material and distribution cost.
70 | Coatings World
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October 2011
BASF will invest in a world-scale production site for acrylic acid, butyl acrylate
and superabsorbent polymers (SAP) in
Camaari, Bahia, Brazil. It will be the rst
acrylic acid and superabsorbents plant in
South America. With an investment volume of more than 500 million, it is the
largest investment in BASFs century-long
history in South America.
In addition, BASF will start to produce
2-ethyl-hexyl acrylate, an important raw
material for the adhesives and special
coatings industries, in its existing chemical complex in Guaratinguet, So Paulo.
This will be the rst plant for this product in South America.
With the new acrylic acid complex,
BASF aims to ensure the supply for important products as: superabsorbents for
diapers, acrylic resins for coatings, textiles and adhesives and products for civil
construction.
The Camaari location is being chosen
based on the availability of raw materials
(propylene) and utilities provided by
Braskem S.A., the major chemical company in Brazil and the strategic supplier
for BASF in this project.
The construction of the new acrylic
acid complex will start in 2011. Production is expected to begin in the fourth
quarter of 2014. The production for 2ethyl-hexyl acrylate in Guaratinguet is
expected to start in 2015 on the basis of
acrylic acid produced in Camaari.
Acrylic acid is an important precursor
in the value chain of super-absorbent
polymers, the active component of baby
diapers and other hygiene products.
Acrylic esters, the most important derivatives of acrylic acid, are used to produce
adhesive raw materials, construction
chemicals and architectural coatings such
as Suvinil, BASFs decorative coatings
brand in South America and the leader in
the premium segment in Brazil.
Celanese Emulsions
opens technology center
in Florence, KY
The Emulsion Polymers business of
Celanese Corporation has moved its application technology group in the Americas to
October 2011
Industry News
Industry News
72 | Coatings World
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Suppliers Corner
grade pigments (orange and red) to produce solid shades. It can also be combined
with effect pigments to produce metal effect shades. Lysopac Red 7730C C.I. Pigment Red 177 is a transparent blue shade
red pigment of Anthraquinone chemistry
with good light and weatherfastness. The
pigment can be combined with opaque
grade pigments (orange and red) to produce solid shades. It can also be combined
with effect pigments to produce metal effect shades.
Application areas for both pigments
are solvent- and water-based industrial
paints, OEM and car renish, powder
coatings and decorative paints.
Elementis Specialties has introduced NUOSPERSE 9850 for the Americas solventborne industrial coatings markets.
Nuosperse 9850 is a polymeric dispersing
agent with superior pigment wetting resulting in increased color strength and excellent compatibility in various industrial
coating systems, according to the company. This innovative new polymeric dispersing agent is highly effective for carbon
black and other organic pigments. It is
recommended for use in a wide range of
high-performance, solventborne coatings
and is an effective dispersant for both
paints and colorants.
Coatings World | 73
Suppliers Corner
October 2011
nm) these micro beads feature low friction smooth surfaces and excellent
sphericity. 3M Micro Milling Media ZGC
is available in three sizes: 50, 75 and 100
micron. They are ideal for use in the
milling of pigments, inks, dyes, paints and
coatings, as well as ceramic powders and
nanodispersions.
www.coatingsworld.com
Suppliers Corner
Coatings World | 75
People
Dow Coating Materials (DCM) has appointed veteran specialty chemical sales
professional Michael
Lewis to the position
of west coast sales
manager. In his new
role, Lewis is responsible for advancing all
aspects of Dow Coating Materials sales
operations across the
Michael Lewis
western region of North America. He joins
Dow Coating Materials with more than
twenty years of experience in specialty
chemical sales and commercial roles. He
joined the Dow Chemical Company in
1990, most recently serving as North American commercial manager for Angus Chemical. Prior to that, Lewis held progressive
positions within Dow-owned businesses,
including Anglus Chemical and Dow Biocides; Dow Performance Chemicals; and
Dow Plastic Lined Piping Products.
People
IPPIC president for four years. McPherson served as CEO or managing director
of Courtaulds Chemicals and AkzoNobel businesses for 24 years. He retired
from AkzoNobel in 2010 as president of
its International Paint division.
T
H
E
POLY
*
*
*
*
*
*
STAINLESS
Since 1948
AND
www.connblade.com
www.coatingsworld.com
s r
TM
Coatings World | 77
Meetings
78 | Coatings World
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October 2011
www.paintinganddecoratingexpo.com.
Mar. 11 14: SSCT 2012 Annual
Meeting, St. Augustine, FL. More info:
www.ssct.org.
2012
Jan. 23: Coatings for Concrete
Conference, Las Vegas, NV. More info:
www.paint.org/events/ac-series.
Meetings
CHEMARK
THE
CHEMARK
CONSULTING
GROUP
Chemark Consulting Group is
a 30-year-old management
consulting firm that
concentrates on tactical &
strategic activities surrounding
all industries pertaining to coatings, adhesives, sealants,
resins, polymers and additives.
Since 1975, its global clients
include product formulators,
raw materials and application
equipment suppliers and
end-users.
Core Competencies
Value Implications for CLIENTS
Value Systems Analysis
Customer Relationship
Management
Market Integrity Assessment
Position, Growth,
Competitive, Image Analysis
New Business Development
Market Research
Strategy Business Assessment
& Planning
COATINGS
ADHESIVES
SEALANTS
&
SPECIALTY
CHEMICALS
www.coatingsworld.com
Coatings World | 79
Classifieds
Pigments/Additives
Blades
Stainless IT
Stainless ITT
CONN Blades
The
Most Efficient & Aggressive Available
UHMW Poly
www.connblade.com
(814) 723-7980
WWW.COATINGS WORLD.COM
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October 2011
Classifieds
Products & Services
Employment Opportunities
Advertising Index
Company Name
Page
Phone
Fax
Website
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Coatings World | 81
Final Coat
The award winning 1962 Plymouth panel truck achieved its lustrous
red flake finish with PPGs Liquid Crystal Candy Apple Red from the
Vibrance Collection with Deltron DBC Basecoat, followed by
DCU2002 Concept High Solids Polyurethane Clearcoat.
The award winning 1957 Ford Thunderbird used PPGs Deltron DBC500 Basecoat and DCU2002 Clearcoat along with Vibrance Collection Midnight Sapphire topcoat and O-So-Orange, Yella, and Candy Apple Red Liquid Crystal toners and tints.
82 | Coatings World
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October 2011
Mnzing. Solving your foam issues by providing the broadest range of defoamer
chemistries and unlimited technical assistance to the coatings and printing ink industry.
While we may deal in complex science, what we do is very simple. We make your job easier.
By conducting unlimited, rigorous testing with the broadest range of defoamer chemistries, well develop precisely the
defoaming additive that solves your problem. Its this kind of unyielding commitment to the needs of coating and printing ink
formulators everywhere that has gotten us to where we are today. Practically on speed dial at some of the largest,
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