Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Table of Contents
Document Control
Contact information
Objective
Keys to success
Mission statement
Economic growth
10
10
Major Marketers 10
Minor / Micro Marketers 10
Retail Marketers 10
Market analysis
10
Emerging opportunities
10
10
Page 2
Corporate overview
11
11
11
Mission statement 11
Critical success factor
11
Core competencies 11
Business structure
12
Strategic plan 13
Pricing
13
Sales strategy
13
Market positioning 13
Brand strategy
13
Competition 13
Sources of sustainable competitive advantage
SWOT analysis
13
13
14
14
14
Marketing plan
Market segment
15
15
15
15
15
15
Page 3
15
15
16
16
16
16
16
16
16
17
17
17
17
17
Financial forecasts
Assumptions
18
18
Income Statement 18
Cash-flow Statement
Balance Sheet
18
Investment Plan
18
18
Utilization of funds 18
Confidential Property of Paragonsino Oil & Gas Limited
Page 4
19
Pilfering
19
In-transit Robbery 19
Security
19
Accidents
19
Page 5
Document Control
Page 6
Contact information
Legal structure and corporate data
Nature of business
Address of registered office
The registration number
Page 7
Executive summary
Targeted Market and Customers
Goals
Objective
Keys to success
Mission statement
Utilization of funding and financials
Page 8
Economic overview
Economic growth
The per capita income
The informal sector
Economic outlook
Industry value drivers
Page 9
Industry overview
Oil & Gas Industry in Nigeria
Major Marketers
Minor / Micro Marketers
Retail Marketers
Market analysis
Emerging opportunities
Regulatory frame work
Critical success factor for the Oil & Gas industry
Page 10
Corporate overview
Vision and mission statement
Vision statement
Mission statement
Critical success factor
Core competencies
Page 11
Business structure
Page 12
Strategic plan
Pricing
Sales strategy
Market positioning
Brand strategy
Competition
Sources of sustainable competitive advantage
SWOT analysis
Page 13
Page 14
Marketing plan
Market segment
Description of customer and customer need
Target market
Target market segment
Market mix
Pricing and discounting
Advertising and promotional materials
Channel and distribution network
Marketing and sales
After sales service and customer care
Business business relationship
Page 15
Page 16
Page 17
Financial forecasts
Assumptions
Income Statement
Cash-flow Statement
Balance Sheet
Investment Plan
Utilization of funds
Page 18
Page 19
Appendix
Page 20