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  • Premium Rush Nielsen Case Study

    Caricato da

    Karthik Chanakya
    8 visualizzazioni13 pagine
    It talks about the premium sector in retailing.

    Titolo originale

    Premium Rush Nielsen Case study

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    It talks about the premium sector in retailing.

    Copyright:

    © All Rights Reserved
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    8 visualizzazioni13 pagine

    Premium Rush Nielsen Case Study

    Caricato da

    Karthik Chanakya
    It talks about the premium sector in retailing.

    Copyright:

    © All Rights Reserved
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 13

    Karthik

    Chaitanya

    What is it all about?

    It is the Fourth largest Indian sector.


    Estimated growth of market size by 2018 is 74$bl. USD.
    Food products contributes 43% of the overall market.

    http://info.shine.com/industry/fmcg/6.html

    Contributes 1/5 of the market.


    Metros are the highest contributors, Town class 1 and
    rural areas are growing.
    Chemists contribute more to the super premium.

    SUPER-PREMIUM ACCOUNTS FOR 8% OF TOTAL


    FMCG MARKET AND IS GROWING 1.5 TIMES AS FAST
    AS PREMIUM.

    Premium category has 2 segments

    Source:Nielsen

    Source:Nielsen

    Source:Nielsen

    Source:Nielsen

    THE SOUTH ZONE CONTRIBUTES THE MOST TO THE


    PREMIUM FOODS SEGMENT, WHEREAS SUPERPREMIUM IS GROWING FASTEST IN THE NORTH.

    Three Mantras
    Value for money and relevance.
    Benefit- Driven differentiation and execution.
    Deliver on expectations.

    Source:Nielsen

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