ASSIGNMENT 2

RESEARCH DESIGN
REPORT
Kelly Wong Yee Lin 0313383
Lee Jie Sheng 0314250
Nicholas Jessey Lim 0319559
Nevena Cicovic 0314613
Michelle Jeyabalan 0315084

ARTICLE 1DONT BORE YOUR VISITORS

KEEP THEM THINKING

REVIEWArticle highlights several firm points as below:

A website should be simple and interesting at the same

time.

It should not be difficult or complicated to browse.

It should emphasize on its functionality over everything
else.
A good website design should be able to grab as well as
hold the viewers attention.
It must be neat in terms of layout to make it easier for
readers.

EXAMPLE OF A SIMPLE WEBSITE

WWW.INFINVISION.COM

WWW.INFINVISION.COM
infinvision.com
is
a
branding design consultant
company. Their website is
simple and easy. They use
black and white colors to
make it less difficult and
complicated for its visitors.
On the other hand, the
website design is creative
enough and able to grab as
well as hold the viewers
attention due to the fonts
that are used.

EXAMPLE OF A SIMPLE WEBSITE

WWW.HOCUSFOCUS.NO

WWW.HOCUSFOCUS.NO
hocusfocus.no is another
good example of a simple
and interesting website.
The balance between its
simplicity and it being
interesting is achieved,
resulting in a classy look
on the overall layout but
yet not in a sophisticated
way.

EXAMPLE OF A CONFUSING
WEBSITE
WWW.LINGSCARS.COM

EXAMPLE OF A CONFUSING
WEBSITE
WWW.007MUSEUM.COM

CONFUSING WEBSITES

The 2 websites above are good examples of bad (or

confusing websites). It seems like there is a lot of things
happening at the same time the moment visitors land on
the webpage. Visitors would not know where to go next
as there is no proper layout for both websites.

ARTICLE 2DONT MAKE THEM WAIT

REVIEWArticle is well written,

supported by strong points:

Graphic images must be

as small as possible

Usage of solid colors

Usage of less colors

More design, less graphics

Less is sometimes more

EXAMPLE OF A FAST & GOOD LOOKING

WEBSITE:
www.nickonken.com

WWW.NICKONKEN.COM
nickonken.com
is
a
photography
website.
Despite it being filled with
graphic images and videos,
the page can load in a very
short time due to its simple
and classic design using
very little colors. The
design interface is not
complicated
and
is
comfortable to be viewed
as well.

EXAMPLE OF A FAST & GOOD LOOKING

WEBSITE:
marcinkaniewski.com

MARCINKANIEWSKI.COM
marcinkaniewski.com is also
another good example of a fast
and good-looking website. It
rules out the misconception that
photography websites will tend
to lag because it has too many
images in it. This creative
homepage features more than
60 images and allows one to
change the background colors to
grey and white from black
according to the visitors moods
without having them to wait.

CORPORATES WANT IT
FAST!
A fast loading website is important to people whose time
is equal to money, especially those working in the
corporate world.
A brand designer or website designer must ensure that
websites which involves major corporate usage to be fast
and efficient. In this case, it is not a primary concern on
whether the design of the website is attractive or not.
Rather, their main concern is to be able to get things
done fast.

Banking sites

Government Portals

Airline Websites

Stock Market Sites

LEISURE PLEASURE
Websites which are designed for leisure purposes are
also better if they load fast. Some people might be able
to compromise if the websites are slow and laggy
(because they are not in a rush). They will also tend to be
attracted to creative and beautiful layouts rather than
their loading speed. However, it will definitely be a bonus
if a website is at the same time visually attractive and fast
to load.

Online Shopping
Websites

E-ticketing Websites

Food Delivery
Websites

Lifestyle Blogs

ARTICLE 3FIND OUT WHAT COLORS WILL

CAUSE YOUR VISITORS TO HATE
YOU

REVIEWThis article states the very basic rules of

color usages in a website in order to
make it attractive.
However, we feel that this article is only
meant for individuals who wishes to
create a basic, simple website. In other
words, this article is not applicable to
people who are creative and likes to think
out-of-the-box.
To these people, this article might be a
limitation for them to unleash their
creativity because they can produce an
equally outstanding website using the
correct color palettes and relevant

REVIEWThis article states that one should use the

colors red and yellow sparingly, as they
would not want the readers to strain their
eyes.

But, this cannot be implemented in all

websites as some website designers are
actually able to produce stunning websites
that comprises of red or yellow as their
primary colors and at the same time attracts
the readers attention without causing
discomfort.
This is mainly due to the complementary
colors that the designer uses alongside with
red and yellow. Another possible reason is
also because the 2 colors are well-related to
the overall concept of the website itself.

EXAMPLE OF A RED-COLORED THEME

WEBSITE
www.caferouge.co.uk

WWW.CAFEROUGE.CO.UK
www.caferouge.co.uk uses
red (or more specifically
rouge red) as their primary
color, but yet it gives a
warm sensation without
causing any discomfort.
The usage of red, forest
green,
licorice
black,
decoratoers white, ricotta
grey and rose pink creates
an almost-perfect palette
for this website.

EXAMPLE OF A RED-COLORED THEME

WEBSITE
www.kitkat.com

WWW.KITKAT.COM
kitkat.com uses red as their
primary
color
simply
because red is the color of
its branding image. It is
more recognizable and
memorable
to
its
consumers.

EXAMPLE OF A YELLOW-COLORED
THEME WEBSITE
www.enterprisefoundation.net

WWW.ENTERPRISEFOUNDATION.N
ET
enterprisefoundation.net uses
a large amount of yellow in its
website, and again, due to its
complementary palette, the
color yellow has not only
caught the attention of
visitors but at the same time
elevates the whole website
into something creative and
innovative, creating a sense
of comfort to the visitors due
to the wise choices of colors
to be used with yellow.

EXAMPLE OF A YELLOW-COLORED
THEME WEBSITE
designcharts.com

DESIGNCHARTS.COM

designcharts.com is a very
simple
yet
exquisite
website as it only uses
main colors of yellow, black
and white. This is a classic
combination of colors that
most designers will use.

ARTICLE 4NAVIGATION

REVIEW
This article has managed to provide the fundamentals of
website navigation. The name or logo of the company should
be on top of every page in the website. It is important to
showcase ones companys logo on every page so that the
visitor can be constantly reminded of where they are, and a
repetition could create a cognitive imprint in their unconscious
minds. Links used in a website should be easy to understand
(universally) to avoid confusion. For the navigation to work well
one should use different colors for links that are visited and
unvisited. This serves as a very good guidance for the visitors to
let them know where they are without them remembering
themselves.

EXAMPLES OF GOOD
NAVIGATION

EXAMPLES OF GOOD
NAVIGATION

REFERENCES
http://www.drumbeatmarketing.net/seo-blog/web-design/the-smartphone-umbilicalcord
www.infinvision.com
www.hocusfocus.no
www.lingscars.com
www.007museum.com
www.nickonken.com
marcinkaniewski.com
www.caferouge.co.uk
www.kitkat.com
www.enterprisefoundation.net
designcharts.com
www.malaysiaairlines.com
http://www.hasil.gov.my/
http://www.maxis.com.my/en/personal/whats-new.html
https://www.cimbclicks.com.my/
http://www.maxis.com.my/en/personal/whats-new.html
http://punkave.com/