1. What is the message you guys want to send to the customers (customer perception)?

2. Tagline/slogan
3. Which type of promotion (direct/database/sponsorship/e-active/guerilla/PR) you are using?
4. Places where promotions are being done or already done
5. Barriers or problems faced during promotional activities
6. Recent promotional campaign
7. What is your target market (in terms of demographic, geographic, behavioral, psychographic)
8. Who do you consider as your competition (direct/indirect)
9. Do the customers come back?
10. Hows the customer response?
11. Location of information(contact points)
12. How do you manage promotional marketing? (by yourself or any other agencies)
13. If there is any other agency conducting promotion for you? who is the account planner? Job
responsibility.
14. How do the management of the firm conducts its operation (centralized or decentralized)
15. Unique feature of your service/product or the competitive advantage of the company?
16. Major selling idea
17. What is the compensation policy for the outside agency? (fixed, cost plus, incentive based)
18. Diffentiated / indifferentiated / concentrated marketing?
19. Positioning strategy(by attributes/price-quality/application/product class/product
user/competitor/cultural symbol)
20. Promotional(push/pull strategy)
21. Marketing objective? ( what to achieve)
22. Communication objective?
23. What is more important (sales or communication with customer)
24. Time period of promotional campaign (if any)
25. Budget process (determined by top management or the ad agency)
26. Does the company have other business operation currently running)
27. Where is the promotion of the service standing now (awareness level/comprehension or
knowledge level?)
28. Used media for promotion
29. Budget for advertising campaign/advertisement budget
30. Basic problem regarding promotion which will be addressed
31. Evaluation process :