Product Component Model

Pawan Prakash Pandey

What is Product Component Model
SUPPORT SERVICES
COMPONENT
●Repair and
maintenance PACKAGING
COMPONENT

CORE ● Deliveries
● Trademark
COMPONENT ● Price

●Product ● Quality ● Warranty

platform
●Brand
name ● Design features
● Package
● Functional
features
● Styling
● Spare parts

●
Installation
● Other
related ● Instructions
services
Core Concept
Product platform
 Product variations can be added to satisfy local
differences
 Ex. Nestle
Design features
 EX. General foods
Functional features
 Can be added or eliminated depending on the market
 Ex. Washing Machines
Packaging Concept
• Packaging serves three major functions: protection, promotion, and
user convenience
• Trademark
 Ex. P&G
• Brand name
• Price
• Quality
• Packaging
 Ex. Unilever, Soft Drinks in Japan
• Styling
 Ex. Apple computers
Support Service Component
Repair and maintenance
Maruti service station
• Installation
• Instructions
• Vaseline intensive body lotion in Africa
• Manuals for consumer awareness
Other related services
• Deliveries
• Amway door to door delivery
• Spare parts
Thank You