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This ad from Fitness First, called "Fitness at Fifty", targets members who are 50 years old or older. Research showed that a large portion of Fitness First's members were seniors or approaching senior status. Most of Fitness First's previous ads focused on younger or middle-aged customers rather than seniors. The "Fitness at Fifty" ad aims to inspire and motivate seniors to continue exercising, as it is proven to provide health benefits for older adults.
This ad from Fitness First, called "Fitness at Fifty", targets members who are 50 years old or older. Research showed that a large portion of Fitness First's members were seniors or approaching senior status. Most of Fitness First's previous ads focused on younger or middle-aged customers rather than seniors. The "Fitness at Fifty" ad aims to inspire and motivate seniors to continue exercising, as it is proven to provide health benefits for older adults.
This ad from Fitness First, called "Fitness at Fifty", targets members who are 50 years old or older. Research showed that a large portion of Fitness First's members were seniors or approaching senior status. Most of Fitness First's previous ads focused on younger or middle-aged customers rather than seniors. The "Fitness at Fifty" ad aims to inspire and motivate seniors to continue exercising, as it is proven to provide health benefits for older adults.
This Fitness First rebus ad features the tagline Fitness at Fifty.
Apparently, this ad is aimed at Fitness Firsts members who are Fifty
years old and above. The idea for the ad came from the result of a research that shows how a big chunk of the population of Fitness First members are enior citi!ens or approaching their senior years. "ost of Fitness Firsts advertisements are actually targeted at the youth or middle#aged customers, somewhat neglecting the segment of seniors. Fitness at Fifty also aims to serve as an inspiration or motivation for seniors or those who are approaching their senior years to keep on working out and being $t since it is proven that e%ercise will do them well. The ad was constructed in an infographic# type manner and it features the di&erent perks or advantages of working out.