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Trends N E W S PA P E R V S .

I N T E R N E T

Property listings
buyers fInd their homeS ON THE INTERNET
placed on the internet 8% 8%
are more likely to be Builder Friend or 14%
seen than those Relative Yard Sign
advertised in
newspapers.

Home Source Magazine 29% 34% Agent


is designed to drive Internet!
traffic to you and
your listings.

Home buyers ARE searching online


As recently as 1995, only two percent of home buyers were
using the internet. Today, 84 percent of consumers
are searching for their homes online.

NEWSPAPER 56% 44%


Newspaper
Circulation

circulation IS DOWN, NOT Covered


by Newspapers!
Covered 6.5%

marketplace IS 4%

growing
Homeowners

While the number of homeowners


continues to grow in our market, our
In our market area, 58 percent of
major newspapers’ circulations have
potential buyers will never see a
declined substantially.
property listing in an ad run in these
major newspapers.
Data collected and compiled through information gathered
from BrokerMetrics, William E. Wood and Associates Data,
ABC Statistical Data, NAR Research and Scarborough Research 2006